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On the show
From 10 epsHost
Recent guests
Recent episodes
Lauren Wetzel, WPP: Being client-obsessed
Jan 14, 2026
38m 04s
Ashley Jones, Tripadvisor: Real human data and content
Dec 17, 2025
31m 10s
Dr. Marcus Collins: A matter of perspective
Nov 26, 2025
1h 01m 50s
Paul Farrow, Microsoft Ads: Privacy is actually simple
Nov 12, 2025
44m 24s
Samantha Bukowski, WPP Media: You’ve got to commit
Oct 29, 2025
44m 11s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 1/14/26 |  Lauren Wetzel, WPP: Being client-obsessed✨ | interoperabilityintelligence-led marketing+3 | Lauren Wetzel | WPPInfoSum | — | interoperabilitymarketing+4 | — | 38m 04s | |
| 12/17/25 |  Ashley Jones, Tripadvisor: Real human data and content✨ | traveller expectationsdata collaboration+2 | Ashley Jones | TripadvisorInfoSum | — | traveller expectationsdata collaboration+3 | — | 31m 10s | |
| 11/26/25 |  Dr. Marcus Collins: A matter of perspective✨ | brandingculture+4 | Dr. Marcus Collins | University of MichiganInfoSum+1 | — | brandingculture+5 | — | 1h 01m 50s | |
| 11/12/25 |  Paul Farrow, Microsoft Ads: Privacy is actually simple✨ | ad techprivacy+4 | Paul Farrow | Microsoft AdsInfoSum | — | Microsoft Adsprivacy+5 | — | 44m 24s | |
| 10/29/25 |  Samantha Bukowski, WPP Media: You’ve got to commit✨ | commercedata collaboration+3 | Samantha Bukowski | WPP MediaInfoSum | — | commercedata collaboration+5 | — | 44m 11s | |
| 10/15/25 |  Budi Tanzi, Experian: There’s always evolution✨ | marketingAI+3 | Budi Tanzi | ExperianInfoSum | — | marketing outcomesmeasurement+3 | — | 33m 22s | |
| 10/1/25 |  Kerel Cooper, GumGum: Everything starts with culture✨ | contextual advertisingAI in marketing+2 | Kerel Cooper | GumGumInfoSum | — | contextual advertisingAI+3 | — | 33m 20s | |
| 9/17/25 |  Victoria Bruce, Carwow: Data collaboration is the driving force✨ | automotive marketcommerce media+3 | Victoria Bruce | CarwowInfoSum | — | automotivedata collaboration+3 | — | 42m 34s | |
| 9/3/25 |  Giovanni Gardelli, Yahoo: Transparency is the lever✨ | data collaborationtransparency+3 | Giovanni Gardelli | YahooInfoSum | — | data collaborationtransparency+3 | — | 33m 54s | |
| 8/20/25 |  Karina Kogan, Napster: The internet’s next act✨ | consumer experiencesbrand narratives+3 | Karina Kogan | NapsterInfoSum | — | NapsterKarina Kogan+3 | — | 55m 38s | |
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| 8/6/25 |  Brian Stempeck, Evertune AI: Add the human voice | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Brian Stempeck, CEO & Co-Founder, Evertune AI, to discuss the impact AI is having on advertising, the future of creativity, the role of AI agents, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 7/23/25 |  Nadine Warren, ITV: Giving the advertiser choice | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Nadine Warren, Advanced Advertising Manager at ITV, to discuss data collaboration, privacy, innovation and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 7/9/25 |  Evan Hanlon, Choreograph: Culture of experimentation | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Evan Hanlon, Global CEO at Choreograph, to discuss data access, outcomes, human creativity, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 6/25/25 |  Special Edition: Cannes 2025 | In this special edition of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with various industry leaders at Cannes Lions Festival of Creativity 2025 to discuss everything from AI and retail media to community and representation. Ben spoke with Matt Barash from Nova, Victoria Usher from GingerMay, Toby Jenner from WPP Media, Growth Consultant Steph Inez Matthews, Joe Zappa from Sharp Pen Media, Karina Kogan from Napster, Chris Dunne from ThinkBox, and Lauren Wetzel from InfoSum. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 6/11/25 |  Sable Mi: Reclaim the purpose of advertising | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Sable Mi, to discuss insights and measurement, consumer privacy, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 5/28/25 |  Jesse Redniss, Precise: Keep it people-focused | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jesse Redniss, Founder & CEO of Precise, to discuss customer experience, data privacy, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 4/30/25 |  Sean Crawford, SMG: It’s not about ad sales | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 4/16/25 |  Zach Lain, PepsiCo: Collective action | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, the value exchange, measurement, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 4/3/25 |  Brian Lesser, Lauren Wetzel & Evan Hanlon: WPP, GroupM, and InfoSum redefine data intelligence | WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum’s patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.With access to InfoSum’s extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel. | — | ||||||
| 4/2/25 |  Zora Senat, Verisk Marketing Solutions: Looking backward to look forward | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 3/19/25 |  Olya Dyachuk, Heineken: Brew the joy of true togetherness | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Heineken’s DE&I campaigns, their evolving market, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 3/5/25 |  Nathan Lindberg, Overwolf: Creators of the future | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 2/19/25 |  Jamie Williams, CLV Group: The global fandom | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jamie Williams, Chief Customer Officer & Co-Founder at CLV Group, to discuss fan engagement, sports marketing, data collaboration, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 2/5/25 |  Antonio Montesano, OMD: Creating bridges | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Antonio Montesano, Chief Digital & Innovation Officer, Italy, at OMD, to discuss the role of agencies, retail media, the customer journey, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
| 1/22/25 |  Matt Barash: The perfect storm | In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Matt Barash to discuss his career, the evolution of the adtech industry, privacy, mental health, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq | — | ||||||
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