Mike Harmon: Customer Insight Through a Lender's Lens

About this episode

Mike Harmon shares insights on customer behavior and market trends in the equipment finance sector.

Tune in for some customer intelligence and perspective, but not from an equipment buyer…but rather from someone who has a front-row seat on buyer activity every day. This month, we're talking to Mike Harmon, vice president of sales at IEDA Associate Member AFG. A well-known IEDA sponsor and advertiser, Harmon brings us some market insight through the back door, you might say, based on his daily interactions with equipment end users as well as independent dealers. Kicking off with a look at trends and rates in the construction equipment finance sector, we then explore what's on the minds of equipment buyers — what they're concerned about and whether optimism or pessimism prevails so far this year. Join us as we discuss buying and pricing trends, too, as well as what dealers can do to sweeten the pot on a stagnating deal. Connect with Mike: LinkedIn Connect with IEDA: Visit IEDA Group Website IEDA Events Produced By: Social Chameleon

People in this episode

Host: Kim Phelan

Guest: Mike Harmon

Topics covered

• customer insight
• equipment finance
• market trends
• buyer concerns
• pricing trends

Keywords

• customer intelligence
• equipment buyers
• construction equipment
• finance sector
• market insight

Mentioned in this episode

Organizations: IEDA, AFG, Social Chameleon