ImpacTalks #13 with Laura Payer

About this episode

Laura Payer discusses building authentic employer brands and the importance of internal representation.

In Episode #13 of ImpacTalks, we welcome Laura Payer, Founder of The Ambassador Factory, to discuss how organizations can build authentic and credible employer brands. The conversation explores why effective employer branding must start internally, with employees who genuinely represent the company’s values. Laura also shares insights on how sustainability initiatives gain credibility when employees actively embody them, and why many companies still misunderstand the expectations and motivations of Gen Z in the workplace. Finally, the episode highlights an essential communication principle: authenticity matters more than volume. Companies that focus on real stories and engaged people are far more likely to build trust and long-term reputation. Listen now and discover how employees can become a company’s most powerful ambassadors. Host: Shiva Ahmadi Producer: Hülya Afat oikos Consulting 2026

People in this episode

Guest: Laura Payer

Topics covered

• employer branding
• sustainability
• Gen Z
• authenticity

Keywords

• employee engagement
• trust
• communication

Mentioned in this episode

Books & works: ImpacTalks

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