Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
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Total monthly reach
Estimated from 3 chart positions in 3 markets.
By chart position
- 🇬🇧GB · Soccer#1475K to 30K
- 🇭🇰HK · Soccer#116500 to 3K
- 🇳🇿NZ · Soccer#120500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
3K to 18K🎙 Weekly cadence·46 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
6K to 36K🇬🇧83%🇭🇰8%🇳🇿8% - Active Followers
Loyal subscribers who consistently listen
2.4K to 14K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 11 epsHosts
Recent guests
Recent episodes
Scotland's World Cup Dream: The Definitive Preview
Jun 4, 2026
Unknown duration
The 'Dangerous' £25 Ticket Cap Debate + End the 3PM Blackout? (With CEO of St Johnstone)
May 11, 2026
28m 58s
Inside Motherwell's Academy, with David Clarkson
Mar 25, 2026
30m 13s
Every Club for Themselves: How Self-Interest Holds Scottish Football Back (with Falkirk's CEO)
Jan 25, 2026
40m 03s
Scott Brown: We Need A Rule To Get Young Scots Playing
Nov 13, 2025
25m 00s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/4/26 |  Scotland's World Cup Dream: The Definitive Preview | Former Scotland international Mikey Devlin, and coach and analyst John Walker join Kieran for the ultimate World Cup preview show. Come on Scotland!This episode is proudly sponsored by Hollis Financial Planning: https://www.hollisfinancialplanning.co.uk🌳 Link to all our socials: https://linktr.ee/ImprovingScottishFootball🙋🏻♂️ For partnership enquiries: improvingscottishfootball@gmail.comSFA, Steve Clarke, McGinn, McTomnay, MacLean, Scotland, Scotland football, Tierney, Robertson, Denmark, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, the terrace, open goal, PLZ | — | ||||||
| 5/11/26 | The 'Dangerous' £25 Ticket Cap Debate + End the 3PM Blackout? (With CEO of St Johnstone)✨ | ticket pricing3PM blackout+4 | Fran Smith | St JohnstoneCeltic+16 | Perth, Scotland | Scottish footballticket cap+4 | Hollis Financial Planning | 28m 58s | |
| 3/25/26 | Inside Motherwell's Academy, with David Clarkson✨ | Motherwell AcademyYouth Leagues+3 | David Clarkson | MotherwellAyr United+9 | Fir ParkScotland | MotherwellDavid Clarkson+3 | Hollis Financial Planning | 30m 13s | |
| 1/25/26 | Every Club for Themselves: How Self-Interest Holds Scottish Football Back (with Falkirk's CEO)✨ | self-interest in footballfund distribution+3 | Jamie Swinney | Ayr UnitedCeltic+16 | FalkirkFalkirk Stadium | Scottish footballFalkirk+3 | Hollis Financial Planning | 40m 03s | |
| 11/13/25 | Scott Brown: We Need A Rule To Get Young Scots Playing✨ | youth developmentScottish football+3 | Scott BrownGraeme Mathie | Ayr UnitedCeltic+16 | — | Scott BrownGraeme Mathie+3 | Hollis Financial Planning | 25m 00s | |
| 8/28/25 | The Decline of Scottish Football? European Failure Laid Bare (Emergency Podcast!)✨ | Scottish footballEuropean football+4 | — | Scottish footballCeltic+11 | — | Scottish footballEuropean failure+4 | — | 35m 59s | |
| 6/11/25 | Croatia cracked the footballing code! These are the key lessons for Scotland!✨ | youth footballhome grown players+3 | Ian Coll | Sparta PragueHadjuk Split+1 | ScotlandScotland | Scottish footballyouth development+3 | — | 18m 31s | |
| 5/26/25 | The fans have spoken! Here’s what matters most to Scottish football supporters✨ | Scottish footballfan opinions+3 | Michael Bochel | Edinburgh Documentary FilmsCeltic+16 | ScotlandScottish football | Scottish footballfans+3 | — | 18m 07s | |
| 5/12/25 | Innovation is essential! We need to think like the Dutch and be a destination for young talent (Special mini-episode with Rory Hamilton)✨ | innovationScottish football+3 | Rory Hamilton | Edinburgh Documentary FilmsBBC+6 | ScotlandScottish football+10 | Scottish footballinnovation+3 | — | 15m 46s | |
| 4/28/25 | My greatest regret! Talent is being missed, and the ambition is too small! (Special mini-episode with Henry McLeish)✨ | Scottish footballfootball ambition+3 | Henry McLeish | Edinburgh Documentary Films | Scotland | Scottish footballMcLeish report+3 | — | 14m 17s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/15/25 | What's going on with Scotland's Under-21s?✨ | Scotland's Under-21 footballyoung Scots in English academies+4 | Owen Brown | The Young TeamCeltic+16 | Scotland | Under-21sScottish football+6 | — | 40m 39s | |
| 3/16/25 | The Right to Dream philosophy – A blueprint for Scottish football?✨ | Right to Dream philosophyBelgian football+4 | Frazer Robertson | Right to DreamStandard Liege+1 | BelgiumScotland | Scottish footballRight to Dream+5 | — | 49m 04s | |
| 3/3/25 | Scottish vs. Foreign Managers: A Crisis or a New Era? | Kieran is joined by former Professional Player Jamie Mitchell and coach and analyst John Walker to discuss what’s happened to Scottish managers. There are fewer Scottish managers than ever before in the Scottish Premiership, and there’s only David Moyes in the English Premier League (in 2011 there were 7!) - What are the benefits of bringing in foreign coaches to Scotland?- What can we learn from Ian Cathro’s success at Estoril? - Who will get the new Rangers manager?Get in touch: improvingscottishfootball@gmail.com https://www.linkedin.com/company/improving-scottish-footballScotland, Falkirk, Championship, raith rovers, ayr united, Hamilton, Dunfermline athletic, Livingston, Partick thistle, Greenock Morton, Queen’s Park, Airdrie, Euros, 2024, world cup, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England | — | ||||||
| 2/17/25 | Academy to First Team: Why the Gap Still Exists & How to Fix It | Kieran is joined by Keith Lasley, Chief Operating Officer at St Mirren. They discuss:- What are the key signs of a modern, progressive club?- How important is a club strategy - and should the SPFL have one too? - How is St Mirren bringing the academy closer to the first team?Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scothttps://www.linkedin.com/company/improving-scottish-footballScotland, St Mirren, Falkirk, Championship, raith rovers, ayr united, Hamilton, Dunfermline athletic, Livingston, Partick thistle, Greenock Morton, Queen’s Park, Airdrie, Euros, 2024, world cup, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England | — | ||||||
| 2/3/25 | The 3 things that elite young players have in common | Kieran is joined by Uefa A License holder Blair Munn, who's worked with some of Scotland's top talent, including Lennon Miller and Gabe Forsyth. They discuss: - Are we entering a golden generation for young Scottish footballers? - What does it take to make it to the top? - Why is there still a lack of young Scots playing in the Premiership? Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot Scotland, Euros, 2024, world cup, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England, Falkirk, Championship, raith rovers, ayr united, Hamilton, Dunfermline athletic, Livingston, Partick thistle, Greenock Morton, Queen’s Park, Airdrie, lennon miller | — | ||||||
| 1/22/25 | Should it be this tough to get out of the Scottish Championship? | Kieran is joined by Falkirk CEO Jamie Swinney and coach and analyst John Walker to delve into the Scottish Championship. They discuss: - How has Falkirk gone from a mid-table League 1 side to Premiership contenders? - Do the promotion play-offs need to be restructured? - Were Premiership clubs right to ban artificial pitches? Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot Scotland, Falkirk, Championship, raith rovers, ayr united, Hamilton, Dunfermline athletic, Livingston, Partick thistle, Greenock Morton, Queen’s Park, Airdrie, Euros, 2024, world cup, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England | — | ||||||
| 1/4/25 | The top 10 Scottish prospects to watch out for in 2025 | Ben Doak, Lennon Miller, Max Johnston, James Wilson, Gabe Forsyth… the list goes on. There are many fantastic young Scottish players breaking through in the SPFL and abroad. But which players make our top 10 ? And who will be number one? Kieran is joined by football scout Kai Watson and coach and analyst John Walker for a positive New Year podcast that spotlights some of our best talent. Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot Scotland, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England, Robertson, ryan one, david watson, robbie ure, liam morrison, bobby wales | — | ||||||
| 11/25/24 | Who are the top sports teams for analytics, and what sets them apart? | Kieran is joined by financial expert James Dailey and coach and analyst John Walker, for a deep dive on data and analytics. - Could Hearts + Jamestown catch Rangers (and maybe even Celtic?) - How has ‘Moneyball’ evolved in American sports, and what can we learn? - How do Brentford use analytics to make better decisions on the pitch? Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot Scotland, Euros, 2024, world cup, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England, Robertson, tampa, tampa bay rays, Philadelphia, NFL, NBA, basketball, baseball, Jamestown analytics. | — | ||||||
| 11/11/24 | How will Hearts embrace data and analytics? | Kieran is joined by Joel Sked from the Hearts Standard and A View From The Terrace. They discuss: - What’s the difference between Critchley and Naismith? - What’s happening with Tony Bloom? - How good is Jamestown Analytics? Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot Scotland, Euros, 2024, world cup, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England, Robertson, football club | — | ||||||
| 10/28/24 | What can we learn from the revolution at Aberdeen? | Kieran is joined by Michael Grant (Scottish Football Correspondent for The Times) and John Walker (coach and analyst). They discuss: - How good is Jimmy Thelin? - What can we expect from Aberdeen this season? - Is the player-trading model bringing success? Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot Scotland, Euros, 2024, world cup, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England, | — | ||||||
| 10/12/24 | 'It's quite insulting!' - a special episode with Henry McLeish on the governance of youth football | Kieran is joined by Henry McLeish (Former First Minister of Scotland) for this special episode. They discuss: - Do we lack ambition as a footballing nation? - Is the current youth setup fit for purpose? - Are the SFA and SPFL transparent enough? Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot Euros, 2024, european championships, world cup, analysis, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England, Robertson, Germany, doncaster, SFA, | — | ||||||
| 6/28/24 | Where did it all go wrong for Scotland? (Euros Special) | Kieran is joined by coach and analyst John Walker for this Euros Special episode. They discuss: - Why did we play so negatively? - Did we learn the lessons from Euro 2020? - What are the solutions? Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot This podcast was produced by Edinburgh Documentary films, a film & media company co-founded by host Kieran Hennigan. We make documentaries for TV and Cinemas, but we also work with brands to help tell their stories in impactful and meaningful ways. You can find out more at EdinburghDocs.co.uk and please contact me if you’d like to talk about any potential projects. Euros, 2024, european championships, Scotland football, national, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, Kilmarnock, Motherwell, United, Highlights, Review, BBC, SPL, SPFL, Premiership, England, Robertson, Germany | — | ||||||
| 4/22/24 | Do we need larger away allocations? | Kieran is joined by journalist Callum McFadden. They discuss: - Does Scottish football need more investment? - Can we learn from leagues with less resources? - Would you pay for an SPFL season pass? Northern Ireland’s 5-year strategy: https://www.nifootballleague.com/media/13555/nifl-strategy-web-version-2023.pdf Away allocations by Scotland’s coefficient: https://twitter.com/scotlandscoeff1/status/1719502282062991771 Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot This podcast was produced by Edinburgh Documentary films, a film & media company co-founded by host Kieran Hennigan. We make documentaries for TV and Cinemas, but we also work with brands to help tell their stories in impactful and meaningful ways. You can find out more at EdinburghDocs.co.uk and please contact me if you’d like to talk about any potential projects. Scotland football, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, St Johnstone, St Mirren, Kilmarnock, Livingston, Motherwell, Ross County, Falkirk, Inverness, Partick Thistle, United, Highlights, Review, BBC, SPL, SPFL, Premiership, ireland, northern ireland | — | ||||||
| 4/8/24 | Does VAR ruin the joy of football? | Kieran is joined by Graeme McGarry from The Herald. They discuss: - Should we bin VAR, like they did in Sweden? - How is the media landscape changing in Scotland? - Why are there so many click-bait articles? Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot This podcast was produced by Edinburgh Documentary films, a film & media company co-founded by host Kieran Hennigan. We make documentaries for TV and Cinemas, but we also work with brands to help tell their stories in impactful and meaningful ways. You can find out more at EdinburghDocs.co.uk and please contact me if you’d like to talk about any potential projects. Scotland football, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, St Johnstone, St Mirren, Kilmarnock, Livingston, Motherwell, Ross County, Falkirk, Inverness, Partick Thistle, United, Highlights, Review, BBC, SPL, SPFL, Premiership. | — | ||||||
| 3/25/24 | Do fans have a voice in Scottish football? | Kieran is joined by Paul Goodwin from the Scottish Football Supporters Association. They discuss: - Do the SPFL and SFA value input from supporters? - Is it fair to say that football governance is ‘robust’? - Does the SFA distribute money fairly? Get in touch: improvingscottishfootball@gmail.com https://twitter.com/Improving_Scot This podcast was produced by Edinburgh Documentary films, a film & media company co-founded by host Kieran Hennigan. We make documentaries for TV and Cinemas, but we also work with brands to help tell their stories in impactful and meaningful ways. You can find out more at EdinburghDocs.co.uk and please contact me if you’d like to talk about any potential projects. Scotland football, Scottish football, podcast, Celtic, Rangers, Aberdeen, Hearts, Hibs, Hibernian, Dundee, St Johnstone, St Mirren, Kilmarnock, Livingston, Motherwell, Ross County, Falkirk, Inverness, Partick Thistle, United, Highlights, Review, BBC, SPL, SPFL, Premiership. | — | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.