In Demand: How to Grow Your SaaS and Stay In Demand
by Asia Orangio & Kim Talarczyk
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇮🇳IN · Marketing#8010K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
5K to 15K🎙 ~2x weekly·25 episodes·Last published 3w ago - Monthly Reach
Unique listeners across all episodes (30 days)
10K to 30K🇮🇳100% - Active Followers
Loyal subscribers who consistently listen
4K to 12K
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From 13 epsHosts
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Recent episodes
EP66: How to pick the right marketing channels for your SaaS Part II
Jun 2, 2026
53m 19s
EP65: How to pick the right marketing channels for your SaaS
May 29, 2026
1h 11m 27s
EP64: What early stage SaaS companies miss about product discovery
May 15, 2026
55m 05s
EP63: Overcoming growth stalls
May 5, 2026
55m 48s
EP62: The four levels of product consciousness
Apr 28, 2026
34m 32s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/2/26 | EP66: How to pick the right marketing channels for your SaaS Part II✨ | SaaS marketing channelsgrowth strategies+4 | — | DemandMavenThe SaaS Playbook | — | SaaSmarketing channels+5 | — | 53m 19s | |
| 5/29/26 | EP65: How to pick the right marketing channels for your SaaS✨ | SaaS growthmarketing channels+4 | — | DemandMavenThe Work by DemandMaven+1 | — | SaaS marketingchannel selection+5 | — | 1h 11m 27s | |
| 5/15/26 | EP64: What early stage SaaS companies miss about product discovery✨ | product managementproduct discovery+4 | — | DemandMavenSubstack+3 | — | SaaSproduct discovery+4 | — | 55m 05s | |
| 5/5/26 | EP63: Overcoming growth stalls✨ | growth stallsbusiness strategy+5 | — | DemandMaven | — | growth stallbusiness growth+5 | — | 55m 48s | |
| 4/28/26 | EP62: The four levels of product consciousness✨ | product consciousnesscustomer feedback+3 | — | DemandMavenThe Work by DemandMaven+1 | — | product consciousnesscustomer experience+3 | — | 34m 32s | |
| 4/9/26 | EP61: Why companies get stuck at $3-5M ARR✨ | SaaS growthARR challenges+4 | — | DemandMaven | — | SaaSARR+6 | — | 44m 09s | |
| 3/24/26 | EP60: From growth tactics to storytelling: building a center of excellence in Marketing✨ | leadershipstorytelling+4 | — | Lenny’s PodcastRadical Candor | — | fractional CMOgrowth levers+5 | — | 49m 10s | |
| 3/17/26 | EP59: When to use AI in your SaaS✨ | AI in SaaSfounders and operators+5 | — | DemandMavenAhrefs+4 | — | AISaaS+5 | — | 52m 18s | |
| 3/10/26 | EP58: Why marketing isn't your best growth lever✨ | SaaS growth strategiesmarketing effectiveness+3 | — | DemandMavenIn Demand+1 | — | SaaSgrowth levers+5 | — | 47m 54s | |
| 3/3/26 | EP57: Why your SaaS product is losing value (and what to do about it)✨ | SaaS value declinenet revenue retention+4 | — | Continuous Discovery HabitsDemandMaven+1 | — | SaaSvalue decline+4 | — | 49m 43s | |
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| 2/24/26 | EP56: The busy founder’s guide to activation✨ | activationSaaS growth+3 | — | DemandMavenUser Interviews+3 | — | activationSaaS+5 | — | 56m 05s | |
| 2/17/26 | EP55: DemandMaven 2025 year in review (and what's next)✨ | year in reviewbusiness growth+3 | — | DemandMavenUser Testing | — | DemandMaven2025+4 | — | 1h 12m 02s | |
| 12/9/25 | EP54: Why you can't copy competitors✨ | copying competitorsSaaS growth+4 | — | DemandMavenSwitchyards | Atlanta | SaaSbusiness growth+5 | — | 33m 34s | |
| 12/2/25 | EP53: Why research projects fail | Research is one of the most valuable tools for unlocking growth in SaaS, but too often, research projects fail to create impact. In this episode of In Demand, Asia and Kim explore why research projects fail from the consultant’s side and the client’s side. They unpack the most common failure modes, like treating research as an end in itself, failing to get buy-in, or conducting great studies that never translate into action. If you’ve ever wondered how to make your customer research matter, or how to keep it from collecting dust, this episode will help you turn insights into progress.Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven Spark Together Conference AnswerThePublic Bob Moesta | — | ||||||
| 11/18/25 | EP52: The busy founder's guide to pricing | Pricing is one of the most powerful yet least understood growth levers in SaaS. Most founders either ignore it for years or treat it like a guessing game. In this episode of In Demand, Asia and Kim share their guide to pricing for busy founders. They cover the three phases of pricing, how to tell if it’s time to revisit your pricing, and how to run data-driven pricing experiments without wasting months or hiring a six-figure consultant. If you’ve ever felt unsure about what to charge, how to test new prices, or when to hire expert help, this episode breaks it all down step by step. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven The Motivation Code Assessment Irrational Labs Guide to Willingness to Pay Street Pricing by Marcos Rivera Pace Pricing | — | ||||||
| 11/11/25 | EP51: How to measure product-market fit | Early-stage founders often claim they’ve reached product market fit, but when you look closer, it’s usually built on vibes, not data. In this episode of In Demand, Asia and Kim unpack what real product market fit looks like, how to measure it quantitatively, and why most early-stage SaaS companies are too quick to assume they’ve found it. If you’ve ever wondered how to know when you’ve actually hit product market fit, or if you might be fooling yourself, this episode gives you the frameworks and numbers to tell the difference. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven Previous In Demand Episodes that discuss NRR: episode 46 and episode 37 Superhuman Product Market Fit Survey ProfitWell Chart Mogul | — | ||||||
| 11/4/25 | EP50: Why operations is your overlooked growth lever | Most SaaS founders think about growth through the lenses of acquisition, activation, retention, or pricing. But few think about operations and how the way you work internally either unlocks or limits growth. In this episode of In Demand, Asia and Kim dig into why operations is one of the most overlooked growth levers for bootstrapped SaaS companies. They explore how internal systems, structure, and decision-making shape your ability to execute on every other lever, from marketing to retention. If you’ve ever felt like your company’s growth has stalled for reasons you can’t quite name, this episode will help you see how your internal operations might be the missing piece. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven The Bootstrap Founder (Arvid Kahl) EOS (Entrepreneurial Operating System) | — | ||||||
| 10/28/25 | EP49: Can you be too early to a marketing channel? | When it comes to growth channels, things are as straightforward as they seem. Attribution is as complex as ever, and if you move too fast, you risk wasting money on strategies that “don’t work”, not because they can’t, but because you’re too early. In this episode of In Demand, Asia and Kim dig into how to understand which channels work (or don't). They unpack false positives and false negatives, the pitfalls of premature ad testing, and why channels should be evaluated as part of a larger system, not in isolation. If you’ve ever wondered whether a channel failed because of timing or execution, this episode will help you separate signal from noise. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. | — | ||||||
| 10/21/25 | EP48: When non-SaaS companies create SaaS products | When you’ve built a successful service or consulting company, the idea that building your own SaaS product can sound very attractive: scalable revenue, recurring customers, and product-led growth. But the reality is often far more complex. In this episode of In Demand, Asia and Kim explore why non-SaaS companies struggle when attempting to spin off software products. They cover what makes SaaS such a different business model, the hidden costs and pitfalls of under-committing, and what it really takes to make a spin-off succeed. If you’ve ever wondered whether your company should build its own SaaS product, or you’re already in the middle of one, this episode will help you avoid the most common mistakes and wasted investment. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven Moz SearchPilot | — | ||||||
| 10/14/25 | EP47: When to (not) hire an agency | When you’re in the early go-to-market stage, every dollar counts, but founders can feel pressure to move fast and start considering hiring a big agency before they're ready. In this episode of In Demand, Asia and Kim unpack the trade-offs of hiring an agency too early. They explore what signals actually show you’re ready, how to avoid wasting precious cash, and alternative paths like freelancers or contractors. If you’ve ever wondered whether now is the right time to pull the trigger on agency help, this episode is for you. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. | — | ||||||
| 7/22/25 | EP46: The churn playbook | Most SaaS founders pay attention to churn, but beneath the surface of a good or bad churn number, many important details are missed. In this episode of In Demand, Asia and Kim break down the real story behind churn. What the numbers do and don't tell you and how to dig deeper to uncover the patterns driving customer retention (or loss). From understanding net revenue retention to running effective churn interviews, this is the ultimate primer on diagnosing and solving churn for your SaaS. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven ProfitWell ChurnKey ChartMogul | — | ||||||
| 7/15/25 | EP45: The onboarding and activation playbook | In this episode of In Demand, Asia and Kim take a deep dive into one of the most overlooked revenue levers in SaaS: activation. They walk through their activation playbook, breaking down how to define activation for your product and sharing tactical strategies for improving onboarding experiences. Whether you're PLG or sales-assisted, this episode offers clear steps to uncover where users get stuck and how to fix it. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven UserInterviews.com Respondent.io Product-Led Onboarding by Ramli John Samuel Hulick UserOnboard Reforge | — | ||||||
| 7/8/25 | EP44: A realistic look at the Entrepreneurial Operating System (EOS) | One of the biggest pain points for first-time founders is a lack of structure within their business. One of the most popular frameworks for quickly creating structure is the Entrepreneurial Operating System (EOS), but does it really live up to the hype? In this episode of In Demand, Asia and Kim do a deep dive into EOS. They break down its key components, where it works (and where it doesn’t), and why most founders should treat it more like a toolbox than a strict rulebook. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven EOS Worldwide Traction by Gino Wickman - the book introducing EOS | — | ||||||
| 7/1/25 | EP43: Making customer research a core part of your growth process | Most SaaS companies know customer research matters, but too often, it becomes a one-off project or gets pushed down the list. In this episode of In Demand, Asia and Kim break down how to make customer research a core part of your growth process. They share how their own approach to research sprints has evolved, what mistakes they made early on, and what they do now to consistently uncover insights that drive real decisions. You’ll also learn how to structure a fast, effective sprint, when to run different types of interviews (from churn to win-loss), and how to turn interviews into strategy and not just documentation. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven Bob Moesta User Interviews Respondent.io Wynter | — | ||||||
| 6/24/25 | EP42: My first 90 days as a fractional CMO | Asia just hit her 90th day as fractional CMO with a new company, and in this episode of the In Demand Podcast, she shares everything she's taking away from those first three months. This episode is a behind-the-scenes look at how a marketing leader gets up to speed, creates clarity, and shapes outcomes. Asia and Kim cover everything from digging through legacy docs to building team structure and launching new systems. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven OfferingTree | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.