Bethenny Frankel on Skinnygirl: Kardashian, Clooney followed my lead | Forward Progress

About this episode

Bethenny Frankel discusses her journey in founding Skinnygirl and the challenges she faced in the alcohol industry.

Former reality star Bethenny Frankel discusses founding Skinnygirl, which became the fastest-growing alcohol brand in history. Bethenny says companies had no interest in a low-calorie, ready-to-drink alcohol product. She shares she was hesitant to sell her product she calls “lightning in a bottle”, but admits she wanted the street credit. She also chats about licensing the Skinnygirl name.

People in this episode

Host: Graham Bensinger

Guest: Bethenny Frankel

Topics covered

• entrepreneurship
• alcohol industry
• branding
• reality TV
• business strategy

Keywords

• Skinnygirl
• Bethenny Frankel
• alcohol brand
• low-calorie drinks
• business success

Mentioned in this episode

Organizations: Skinnygirl

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