012: Your 4 - Losing Yourself In The Grind, AI Priorities, Supplement Industry Truths & Staying Locked In During Fat Loss

About this episode

Joseph and Brandon discuss losing oneself in the grind, the importance of emotional attachment to goals, and insights into the supplement industry while emphasizing the necessity of AI in business.

In this Your 4 episode of In Pursuit, Joseph and Brandon dive deep into four listener questions that cut across business, mindset and fitness. They unpack what happens when you start to lose yourself in the grind, why attaching emotion to your goals changes everything, how to buy back time fast and how to stay disciplined when dieting feels impossible. They also pull back the curtain on the supplement industry, exposing bait and switch tactics and companies pushing their own agendas, while explaining why AI is no longer optional if you want to stay relevant in business. Real lessons. Real stories. Nothing filtered.

People in this episode

Host: Joseph Mencel

Guest: Brandon

Topics covered

• business
• mindset
• fitness
• AI
• dieting
• supplement industry

Keywords

• grind
• goals
• discipline
• supplement industry
• AI
• fat loss
• mindset

More episodes of In Pursuit With Joseph Mencel

• In Pursuit 016: Your 4 - Life Regrets, Retail Truths, Getting Unstuck & Creatine Done Right · February 23, 2026 · 45 min
• In Pursuit 015: Balance vs Harmony - Why High Performers Break The Balance Myth · February 6, 2026 · 58 min
• In Pursuit 014: Your 4 - What Can’t Be Copied, Business Balance, Counting Calories & Key Sleep · December 17, 2025 · 1h 3m
• In Pursuit 013: The Level You Live At | Why Your Standards Decide Your Life · November 27, 2025 · 1h 11m
• 011: Imitation vs Innovation — Why Copying Fails And Creativity Wins · September 24, 2025 · 48 min
• 010: Your 4 — Fixing Skinny-Fat, Overcoming Burnout, Inspiring Supplement Companies & Niche Domination · September 4, 2025 · 56 min