In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! Registration to join the Theatre Marketing Lab Content Club is now open! Join Julie for 2 1/2 hours each month to make a full month's worth of marketing content for your theatre and upcoming productions! Our first session is July 14 so sign up now! Click Here Creating great marketing content is crucial in attracting audiences to theaters. It needs to be thoughtful, engaging, and resonate with the intended demographic to successfully build loyalty and drive ticket sales. By approaching content creation with clear objectives and a deep understanding of your target market, you can craft content that not only informs but captivates and inspires your audience. A well-executed content strategy should prioritize quality over quantity and focus on fostering relationships with your audience. In this episode, you will be able to: Identify core audience preferences to make well-informed decisions in your theater marketing strategies. Get a glimpse into the complex world of social media algorithms and how they can make or break your ticket sales success. Master the art of weaving captivating stories to engage audiences and create lasting impressions. Find out how the Content Club program can elevate your theater organization’s marketing game. summary of this episode:00:03:30 - Great Content Drives Audiences, Great creative content means great success with marketing. Theaters are uniquely positioned to be storytellers, mission-based, and to spread the word that live theater is an incredible experience.00:06:29 - Moving Beyond the Marketing Funnel, The marketing funnel is something of the past, especially in theater marketing. We work in a flywheel where everything is circular, constantly engaging, and exciting audiences to become loyal and return time and time again.00:08:28 - Social Media Content, The type of content that works best on social media channels is vertical videos, short-form videos, long-form videos, carousel creative, photos, text posts, and reels. The algorithm demands we vary the types of content we post to get it seen by more people.00:13:17 - The 70-30 Rule, The 70-30 rule in marketing is that 70% of your content should be engagement-based, while 30% should be sales-driven. To create great content, intent, and emotion are important, as is knowing the target audience.00:17:32 - Creating Content for the Ideal Audience, When creating content, it's important to consider the audience's perspective. Think about what will move them to respond to your content. Consider the creative level of effort required and have a plan B in case the initial idea doesn't work.00:19:24 - AI and Content Creation, AI platforms are becoming valuable in making content creation faster and easier. However, it's important to use these tools ethically and responsibly. They deliver content that requires tweaking and refinement.00:25:46 - Content Creation for Small Theater Organizations, Small theater organizations might not have a robust content team and might be doing DIY marketing content. The Theater Marketing Lab Content Club can be a solution for finding sanity in the content jungle. It's a monthly program that creates marketing content for theaters.00:33:41 - Crafting Authentic Stories for Your Theater's Marketing, Julie has compiled a guide with over 100 content marketing thought starters, tips, and best practices to inspire theaters to create effective content that can build their audiences online and drive sales and engagement. The guide is called "Behind the Curtain." Get your free copy today.

Theatremakers, it's Mental Health Month and Julie could think of no better guest to invite to speak on the important topic of artist mental health than the wonderful Nick Demos! Nick returns to the podcast to share his expertise and wisdom with you. From his roots as a dancer to his standing on the stage accepting a Tony Award for the musical "Memphis" to his recently released film "Invisible" Nick is a master creative, working with entrepreneurs and artists to unblock, share stories and manifest a life that dreams are made of. Learn more about Nick and his wellness and creativity support for artists on his website: www.thenickdemos.com. With Nick as your support guide, you too can become a conscious creator. Nick also has a fantastic podcast called The Creative Soulpreneur Podcast. It's a do-not-miss listen! Listen and subscribe today. To learn more about The Artist's Way by Julia Cameron, visit her website. ---- The waitlist is open for Theatre Marketing Lab's Sell The Show Program! If your theatre needs to learn the right way to prepare, plan, create and activate digital marketing campaigns that sell more tickets and grow your audience's loyalty, then you will want to get on this list! The summer cohort begins in July. Get on the waitlist now because wait listers get discounts and bonuses too! Click here to register. ---- This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! ---- Theatre Marketing Lab's Marketing Mastery Masterclasses are held live on Facebook each month. Did you know that? Join Julie there for an hour that is always designed to give you marketing knowledge and tips to use immediately. Be sure you are a part of the Theatre Marketing Lab community today! Head over to facebook.com/groups/theatremarketinglab now.

***Sign up for Sell The Season Bootcamp - online April 6-10. Learn more⁠ click here. ***⁠ What stopped Julie in her tracks when she read it? Find out in this episode! In The News discusses three important think pieces currently making the rounds in theatre circles. Broadway Advertising Isn’t Working But It Can An essay by Drew Hodges published on Broadwaynews.com Digital Theatre Is Here To Stay: Paula Vogel’s Bard At The Gate An essay by Jonathan Mandell published on Howlround Tyne Rafaeli & Kate Whoriskey: Community, Not Competition By Rob Weinert-Kent published on Americantheatre.com This episode was sponsored in part by Coursestorm. Visit coursestorm.com/podcast, to try it for free and learn how your theatre can benefit from CourseStorm's impossibly simple class registration software–so you can focus on more important things, like helping your students grow as artists and performers! *** Join Theatre Marketing Lab's newsletter so you can be in the know about latest episodes and mor theatre marketing magic. Click here.

It's our fabulous 50th episode of In The Greenroom Theatre Marketing Podcast. And for it, nothing less than the best of the best joined me. Executive Director Katie Broman of Omaha Community Playhouse and I have one of the most comprehensive theatremaker conversations yet on this podcast. We talk about: Modeling best practices in marketing strategy Upending the traditional season brochure model Best practices for discounting and dynamic pricing Why and how they’re now paying all artists for their contributions and time. Yes it’s true.. You’ll also learn all about the hit production that had over 45% new patrons in its audience.45% new booties in seats!!! And more! Join me for this theatremaker conversation and learn all about how our country’s top community theatre rebounded out of the pandemic and into a thriving season of theatre. --- Subscribe to the Marketing Mayhem Made Less Mayhemmy newsletter Free Guide! 25 Questions To Ask Before Launching Your Next Digital Campaign It's here! Marketing Platforms and Systems: The Essential Guide - 3rd Edition New Program: Working with Julie One-On-One at any budget.  Learn more. 

Subscribe today:  Theatre Marketing Lab Transcription Okay, confession time. How many of these describe you?  Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it out if it worked later mode with your theater's marketing? Are you just checking off deliverables on a list with no strategy? Are you not trying a new marketing tactic because you just don't know how to do it effectively? Maybe you're juggling multiple projects with increasingly urgent deadlines. Aren't we all competing for audience members' time and money growing in your community? Are you missing your revenue goals?  Well, how'd you do? How many of those describe you? Listen. The biggest accomplishment we theater makers can achieve right now today in the fall of 2022 is growing our theater's audiences. And that takes smart marketing strategies and kicking content to promote our productions and sell that house out. And because of all these challenges and more that I just listed, well, that's why the Theatre Marketing Lab exists. We welcomed in over 70 founding subscribers to the Theatre Marketing Lab in August, and you can join them. The lab is a self-serve library platform where you can access hours of video training, workbooks, guides, and audio content. Even this podcast is there for you to listen to. And here's maybe the best benefit you get discounts on all upcoming workshops, master classes, and even your first consultation with me. Shhh now don't tell my business advisor about that one. I hope she's not listening.  Anyway. Stay up to date on the necessary marketing skills that keep your theaters moving forward. I say it all the time, right? Nothing changes faster than marketing best practices. Inside the lab, you can go at your own pace. You can use what you need. You can cancel any time. New content is added regularly because you never know what's gonna happen in marketing that you need to know, and you need to change and need to fix. So head on over to julienemitz.com to learn more and subscribe, I'll see you in the lab.

Ding dong! Another Casserole Episode For You! Lots of topics mixed up in a jif for a tasty podcast meal.  This episode is a quickie, filled with important updates on some highly relevant changes happening in digital marketing, specifically social media. Julie also talks about the "Whitney" Content Lifecycle.  What's that, you ask? Listen and learn! The Theatre Marketing Lab All Access Pass is here! Join theatremakers from around the country today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly. New pricing rolls out soon so get in on Founders pricing today. Click here to learn more.  *** Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter *** Want to chat?  Leave a voice message for Julie by simply clicking the link below.  Happy theatre-making!

In this data and insights-packed episode, Julie shares learnings from a comprehensive subscriber and member survey in May of 2022.  Learn what Julie learned and how her team uses excellent ideas and feedback from Academy members to evolve programs and content to keep your theatre moving forward with marketing innovation in strategies, systems, and content! ******* To be notified when the new Theatre Marketing Lab is revealed, click here to join the waitlist.  To ensure you don't miss any Marketing Mastery content, be sure you're following Julie on Instagram @theatremarketinglab and TikTok @julienemitz. 

Are you as corny as Kansas in August for the world's favorite optimist/coach, Ted Lasso, as Julie is?  With some inspo from Ted, this week on the podcast, Julie shares her creative approach to determining what type of goalie you are, how best to define and structure marketing goals, and the best ways to measure them -- through a neuromarketing lens, no less! She also walks you through examples of how to apply SMART goals as well as where and how to develop KPIs you can stand behind  -- that effectively and generously measure the impact and effectiveness of your marketing plan. (And Sour Patch Kids color preferences are revealed!) If you or someone at your theatre is ready for a tactical goal-setting workshop that also includes a deep dive into META advertising best practices, then head over to theatremarketingacademy.com/goals  and let us know. Just need your name and email. That's it!  This is a hands-on, roll-up-the-sleeves, "GET 'ER DONE" workshop.  With enough interest, we'll be offering the workshop in late June. Show your interest and join the waitlist by clicking here. Additional details coming soon.  ====================== Want to leave a voice message for Julie? Click the Anchor link below and say hello, ask a question, or give a suggestion for an upcoming podcast episode topic. 

Pull out the party hats and bubbly for The Marketing Funnel’s retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre.  **** To learn more about Lead Generation campaigns, visit this handy primer Facebook has created.  Need to take a step before that and learn more about your Meta Business Suite and Ad Manager?  Visit this link.  Check out Zapier and get your automation groove on! Zapier.com. **** Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact.  Wednesday, April 13 - 7 pm ET Friday, April 15 - 11 am ET Tuesday, 19 - 3 pm ET Register for free at: TheatreMarketingAcademy.com/lab For our first masterclass in the Lab, I’m going to do something I’ve never done before: Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth.  This topical comedy was a blast to market with timely themes about truth and media. I’ll cover strategy! Creative! And this is going to be so helpful to you … we’ll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I’ll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron’s unwelcome visit). This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you’re staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be! You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab Go to it! Sign up today. There are limited spots in each class.

Julie spoke live to the members of Playhouse Theatre Marketeers as well as the theatres in The Greenroom community - both part of the Playhouse Theatre Marketing Academy.   The Greenroom is open!  Join the free community.  Visit The Greenroom website today.