Connecting Frontline Employees: Turning Communication Gaps into Competitive Advantage

About this episode

Toby Mildon discusses the importance of connecting frontline employees with Peter Durkin, highlighting the risks of neglecting this workforce segment and the need for effective communication strategies.

What if your biggest workforce segment is the least connected? In this episode, Toby Mildon speaks with Peter Durkin, CMO at Blink, about the hidden risks of overlooking frontline employees—and how organisations can turn connection into a strategic advantage. They explore why traditional communication tools fail deskless workers and why solving this challenge requires more than just new technology. Peter introduces the concept of a “frontline connection methodology” and explains how organisat...

People in this episode

Host: Toby Mildon

Guest: Peter Durkin

Topics covered

• frontline employees
• communication
• strategic advantage
• deskless workers
• connection methodology

Keywords

• frontline employees
• communication gaps
• competitive advantage
• deskless workers
• connection methodology

Mentioned in this episode

Organizations: Blink