Why Jack Ellis acquired Fathom Analytics from his co-founder
From Indie Bites by James McKinven
April 16, 2025 · 14 min · Episode 126
About this episode
Jack Ellis discusses his acquisition of Fathom Analytics and the future of the company.
Jack Ellis is the co-founder of Fathom Analytics, a simple, privacy focused analytics tool launched in 2019. I last spoke to Jack on the podcast in 2021, where he talked about the inception and growth of Fathom, taking on a massive incumbent and why Jack loves working with a co-founder. In December 2024, Jack acquired his co-founder’s share in the business, making him the sole owner (i think). Today, we’re going to talk about why he made this unique move and what’s next for Fathom. Timestamps 00:00 Intro 01:20 Jack finds out about EmailOctopus 02:34 Why Jack acquired Fathom 05:03 How can Jack afford this? 05:28 Why did they not get an external buyer? 07:17 Back to being a solo founder 08:19 Innovating the the crowded analytics space 11:09 Fathom's marketing and growth in 2025 12:34 How is Jack having fun? 13:14 Recommendations Recommendations Book - Dopamine Nation Podcast - Huberman Lab Indie Hacker - Ruben Gamez My links Twitter Indie Bites Twitter Indie Bites YouTube Join the membership Personal Website 2 Hour Podcast Course PodPanda (hire me to edit your podcast) This Indie Life Podcast Sponsor - EmailOctopus 🐙 EmailOctopus is an independently owned email marketing platform…
People in this episode
Host: James McKinven
Guest: Jack Ellis
Topics covered
- business acquisition
- analytics tools
- entrepreneurship
- co-founder dynamics
- marketing strategies
- business growth
Keywords
- Fathom Analytics
- Jack Ellis
- business acquisition
- analytics
- entrepreneurship
- EmailOctopus
- marketing
- co-founder
Sponsors
EmailOctopus
Mentioned in this episode
Organizations: Fathom Analytics
Books & works: Dopamine Nation, Huberman Lab
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