#42 - Brent Barootes – President & CEO, Partnership Group

#42 - Brent Barootes – President & CEO, Partnership Group

From Influencers of Sponsorship Marketing - a Roth Revenue Podcast by Gavin Roth

March 30, 2023 · 1h 13m

About this episode

Gavin Roth interviews Brent Barootes about his career in sponsorship marketing and insights into successful partnerships.

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ If you want to get Brent Barootes going, ask his opinion on Toronto being the quote unquote centre of the universe. And ask him to talk sponsorship marketing. Brent is an author, a sought-after speaker and one of the top sponsorship thought leaders in the country. We’ve been threatening to do an episode together for while and the stars finally aligned. We discuss his cross-country career journey – including stints in the hospitality sector, salmon farms, nightclubs and radio stations. We focus on his time selling sponsorships on the Calgary Flames radio broadcasts, where he helped charities and other groups promote their brands. During that time, Brent noticed a gap in the market and started the Partnership Group. Brent mentions the people that inspired him along the way – including a cool story about one early adversary who became a mentor and friend. Insights into some of the partnerships Brent has been involved, with a…

People in this episode

Host: Gavin Roth

Guest: Brent Barootes

Topics covered

  • sponsorship marketing
  • career journey
  • partnerships
  • naming rights
  • purpose-driven marketing

Keywords

  • sponsorship
  • marketing
  • partnerships
  • naming rights
  • Brent Barootes
  • Gavin Roth
  • Calgary Flames
  • women's sports

Sponsors

The Programme

Mentioned in this episode

Organizations: Partnership Group

Places: Toronto, Calgary Flames, Summerside, PEI, Morinville, Alberta, Clareview Rec Centre, Edmonton

More episodes of Influencers of Sponsorship Marketing - a Roth Revenue Podcast

Explore listener stats, chart rankings, contacts and more on the Influencers of Sponsorship Marketing - a Roth Revenue Podcast podcast page.