#51 - Monique Giroux - Sponsorship Marketing Hall of Fame Inductee & Lecturer, School of Sports Administration at Laurentian University
From Influencers of Sponsorship Marketing - a Roth Revenue Podcast by Gavin Roth
December 11, 2025 · 48 min
About this episode
Gavin Roth interviews Monique Giroux, discussing her career in sponsorship marketing and her current role as a lecturer.
Hey folks… Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, I received a surprise LinkedIn message a couple months ago. It was from Monique Giroux, former head of sponsorship for CIBC and an inductee into the SMCC sponsorship hall of fame. I'd lost touch with Monique over the past few years. I knew she had stepped away from the industry and was vaguely aware she had travelled the world and wrote a book. I had asked Monique to be on my podcast after her hall of fame induction in 2020, but she politely declined. So it was a wonderful surprise to hear from her … and even better when she said she was teaching sponsorship and event marketing at laurentian university and using my podcast as course content. She also expressed an interest in coming on the show, and I couldn't have been more flattered. So here's my chat with Monique - a look back at her career, the partnerships she worked on… including CIBC Run for the Cure and CIBC’s Pan Am Games partnership... her inspiring current chapter, and wonderful professional development advice. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple…
People in this episode
Host: Gavin Roth
Guest: Monique Giroux
Topics covered
- sponsorship marketing
- career development
- event marketing
- mentorship
- sports administration
Keywords
- sponsorship
- marketing
- CIBC
- Laurentian University
- professional development
- mentorship
- sports
Mentioned in this episode
Organizations: CIBC, Laurentian University, SMCC
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