#46 - Mike Armstrong – Chief Marketing & Communications Officer, Juventus Football Club

#46 - Mike Armstrong – Chief Marketing & Communications Officer, Juventus Football Club

From Influencers of Sponsorship Marketing - a Roth Revenue Podcast by Gavin Roth

August 24, 2023 · 1h 14m

About this episode

Gavin Roth interviews Mike Armstrong, Chief Marketing & Communications Officer of Juventus FC, discussing his career path and insights into modern sports marketing.

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by Homestand Sports – authentically connecting iGaming brands with sports fans wherever they are. For more, visit homestandsports.com. For this episode, we head across the pond to Italy. More specifically, to beautiful Turin. And even more specifically, to the headquarters of iconic Juventus FC. I caught up with their Chief Marketing & Communications Officer, Mike Armstrong – good Canadian lad who was recruited by the organization 2 years ago. Mike’s career path is super impressive with marketing and strategy roles at leading brands like Kraft, Anhauser-Busch InBev, CBC, Google, and OverActive Media Group. We cover lots of ground in our chat, including his career path, what motivated it and some of the highlights along the way. We spoke about some of the folks who mentored, supported him, and what led to the incredible new opportunity with Juventus and how that decision was made. Mike discussed working in a new culture, learning a new language. We lean in on his mandate at Juventus and how attracting fans to football today differs from previous eras. On that note, Mike shares insights into…

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