#49 - Pierre Arsenault - CEO, U SPORTS

About this episode

Gavin Roth interviews Pierre Arsenault, CEO of U SPORTS, discussing his career, the organization's goals, and the future of university athletics.

Hey folks, Gavin Roth here with another episode of the Influencers of Sponsorship Marketing My featured guest is Pierre Arsenault, CEO of U SPORTS. The U SPORTS brand was unveiled on October 20th, 2016, to recognize more than 118 years of history. The organization’s goal is to give student-athletes and national championships the visibility, appreciation and reward they deserve. After an exhaustive search, the board hired Pierre in 2022 to lead the organization. After spending an hour with Pierre, you get the sense they found the right leader. If Pierre chooses to release a memoir about his career in the business of University athletics, my recommended title is: Embrace the Hussle. In this episode, you’ll hear Pierre convey that message along with his mandate and what excites him about the future of university athletics in this country. We also discuss his career journey, his mentors, a few important partnerships and some wonderful professional development advice. Insightful and inspiring. I hope you enjoy. And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com #sportsbiz…

People in this episode

Host: Gavin Roth

Guest: Pierre Arsenault

Topics covered

• sponsorship marketing
• university athletics
• career journey
• mentorship
• professional development

Keywords

• sponsorship
• student-athletes
• partnerships
• mentorship
• professional development

Mentioned in this episode

Organizations: U SPORTS

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