#50 - Christina Litz - President, Northern Super League

#50 - Christina Litz - President, Northern Super League

From Influencers of Sponsorship Marketing - a Roth Revenue Podcast by Gavin Roth

April 25, 2025 · 53 min

About this episode

Christina Litz discusses her journey and the launch of the Northern Super League, highlighting the importance of women's sports and corporate partnerships.

Every aspect of Christina Litz’s career had prepared her for a call she received from Diana Matheson. Diana – a Canadian soccer legend – knew there was nobody better to help bring her vision of a professional domestic women’s league to life. That vision officially manifested on the pitch on April 16th at BC Place in Vancouver. While the home squad prevailed 1-nil over Calgary Wild FC, that was likely secondary to the culmination of years of planning to launch this vital league. In this episode, you’ll hear about Christina’s incredible path from Lawyer to media exec to sports business leader. How you prep for the launch of a new league - a league that will provide a pathway and a north star for so many girls in this country. From the sport development and player signing side to broadcast and content to marketing. Their mission statement: To become a top 5 league in the world. The story of Farkhunda Muhtaj and her incredible journey from Afghanistan to becoming the first player signed by Calgary Wild FC. The importance of gathering best practices from other women’s sports properties, including Angel City FC. The value of corporate partnerships – including Canadian Tire and the…

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