#43 - Adam Mitchell – CEO, SponsorPulse

#43 - Adam Mitchell – CEO, SponsorPulse

From Influencers of Sponsorship Marketing - a Roth Revenue Podcast by Gavin Roth

May 9, 2023 · 53 min

About this episode

Adam Mitchell discusses the importance of data in sponsorship marketing and shares insights on consumer behavior and partnership strategies.

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ Adam Mitchell is the kind of person who swings into action when he isn’t happy about something. He resented the fact that over $100b was spent on sponsorship globally without a reliable common currency. That’s what inspired him and his colleagues to start SponsorPulse. Adam’s journey included stops at Labatt, Kraft the CBC – all preparing him for the role he’s in today as CEO of a leading consumer insights firm Accordingly, this episode is loaded with insights and perspectives: The importance of blending gut instincts with supporting data and insights. How consumer data - determining what consumers care about - is the great equalizer. How data supports the strength of the national women’s soccer team. A unique view on how to structure long-term partnership deals. How properties are adopting a deeper commitment to insights-driven selling. The risk of value banks. And, how cause properties deliver exceptional brand impact and…

People in this episode

Host: Gavin Roth

Guest: Adam Mitchell

Topics covered

Keywords

Sponsors

The Programme

Mentioned in this episode

Organizations: SponsorPulse, Labatt, Kraft, CBC

Places: Canada

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