About this episode

Alyson Walker discusses her career journey and insights into sponsorship marketing in the gaming industry.

Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, sponsored by The Programme, your guide to finding and watching women's sports online and on television. Subscribe to the weekly newsletter at https://theprogramme.substack.com/ Spend a few minutes in Alyson Walker’s orbit and you can’t help but be impressed. If I were to distill her many hallmarks down, I’d say Drive, Tenacity, Courage and Smarts. So it should come as no surprise that she has ascended to the Chief Commercial Officer seat at one of the gaming industries most dynamic organizations. Her journey has been full of cool twists and turns, including a stint in the travel sector, and stops at CHUM, the 2010 Olympic Media Consortium, the COC and MLSE. We were colleagues on the 2010 games where I often relied on Alyson to help sell through digital content integration opportunities to the likes of Bell, McDonald’s, GM, Purolator and more. We cover lots of ground in our chat, including: How Alyson landed a role with the 2010 Olympic Media Consortium and how she was part of a dynamic team that drove innovation in digital content and sponsor integration. Her mentors – shoutout to Chris Overholt…

People in this episode

Host: Gavin Roth

Guest: Alyson Walker

Topics covered

• sponsorship marketing
• digital content
• gaming industry
• mentorship
• partnerships
• IPO
• women's sports

Keywords

• sponsorship
• gaming
• digital content
• mentorship
• partnerships
• women's sports
• OverActive Media

Sponsors

The Programme

Mentioned in this episode

Organizations: OverActive Media Group, CHUM, 2010 Olympic Media Consortium, COC, MLSE, Bell, McDonald’s, GM, Purolator, Red Bull

More episodes of Influencers of Sponsorship Marketing - a Roth Revenue Podcast

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• #49 - Pierre Arsenault - CEO, U SPORTS · March 4, 2025 · 55 min
• #48 - Katherine Henderson - President & CEO of Hockey Canada · November 26, 2024 · 57 min
• #47 - Mike Morreale - Commissioner & Co-Founder at the Canadian Elite Basketball League · October 11, 2023 · 59 min
• #46 - Mike Armstrong – Chief Marketing & Communications Officer, Juventus Football Club · August 24, 2023 · 1h 14m

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