Ingaged by Ingage

In this episode of the Ingaged Podcast, host Pam Torrey sits down with industry expert Jennifer Lau-Hatcher to unpack how financing is shaping the home improvement landscape in 2025. With a front-row seat to what’s working (and what’s not) across contractor teams nationwide, Jenn breaks down the evolving mindset of homeowners, how top-performing contractors are turning financing into a competitive edge, and why it’s time to move beyond viewing it as “just a payment option.” Whether you’re seeing shifts in customer behavior or wondering how to better position financing in your sales process, this conversation delivers insights you can put to work right away—plus, the one trend Jenn says you can’t ignore this summer.

As technology continues to reshape the home improvement industry, it’s easy to lose sight of what makes this business personal—connecting with homeowners face-to-face. In this episode of Ingaged, we're chatting with Samantha McGuinness, CEO of Enabled, who shares her expert advice on how to maximize in-person opportunities like home shows, effectively leverage tech tools without losing the human touch, and create a balance between efficiency and personalization to build trust and drive results. Learn more about Ingage at Ingage.io Learn more about Enabled at: www.enabledremodeler.com www.facetofacemarketingnetwork.com About Face-To-Face Marketing The Home Face to Face Marketing Network is our biggest value add for the Home Remodeling Industry this year, as it gives companies access to our systems and best practices, group coaching and a network of likeminded professionals laser focused on Face to Face Marketing. - The Face-to-Face Marketing Network is a strategic initiative within Enabled that focuses on empowering home remodeling companies to build and optimize their in-person lead generation systems. This network serves as a hub for sharing expertise, tools, and resources that enable businesses to excel in face-to-face marketing channels, such as: - Home Shows and Events: Leveraging high-traffic events to attract qualified leads through interactive and engaging booth setups. - Retail Programs: Partnering with retail locations to connect directly with potential customers in their local communities. - Canvassing: Using door-to-door marketing strategies to reach homeowners in targeted areas with personalized, face-to-face interactions. - RSVP Events: Hosting exclusive events that drive attendance from pre-qualified prospects, ensuring high conversion rates. Goals of the Network: - Boost Revenue: Drive substantial sales at a lower cost per lead compared to digital marketing methods. - Provide Training and Tools: Equip teams with the knowledge, KPIs, and systems needed to succeed in face-to-face environments. - Foster Collaboration: Connect professionals within the home remodeling industry to share best practices, success stories, and innovative ideas. - Champion Excellence: Help companies stand out by executing in-person marketing campaigns with precision and effectiveness. The Face-to-Face Marketing Network is a cornerstone of Enabled's mission to help businesses achieve consistent and scalable growth through personalized, people-first marketing. It’s not just about generating leads—it’s about building lasting relationships with potential customers in the most effective and human way possible.

Join us for an insightful conversation with Taylor Hanes, COO at One Click Contractor, as he shares his strategies for building strong, effective teams in the home improvement tech space. Taylor dives into the core qualities of a great team, how to scale while preserving company culture and the role of technology in fostering collaboration and productivity. From hiring tips and team engagement strategies to leveraging tools like Slack, G-Suite, and AI, Taylor offers actionable advice for business owners and leaders. Plus, he highlights one key trend to watch as we move into the new year. Don't miss this episode packed with practical takeaways for scaling your business and empowering your team! 🎧 Tune in now to learn from Taylor’s wealth of experience and fresh perspective.Learn more at Ingage.io

In this episode, we sit down with Tess Bernardi, Director of Sales at GuildQuality, to explore how their customer satisfaction survey platform is revolutionizing the home improvement industry. Tess shares insights on the importance of customer feedback, the power of online reviews and how technology can streamline business operations. Learn how GuildQuality is helping companies enhance their customer experience and drive growth in the competitive home improvement market.

On this episode we sit down with Ingage’s Senior Product Designer, Alex Saretzky, who you may know as the voice behind our YouTube videos and from our webinars. He’s here to share his tech and product expertise and how your business can transform with the power of the right tech stack.

Today, we're sitting down with one of our first partners, Steve Spence, the Managing Director of ProjectMapIt, to chat about personalization in the sales process and more. Learn more about Ingage at ingage.io

Today, we’re chatting with Kyle Terrell, the Replacement Sales Manager of Pella Dallas/Fort Worth in Texas, to learn how he transformed his sales team with the power of tech.