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Recent episodes
Choosing a Business Name Without Getting Hit With a Trademark Dispute
Jun 16, 2026
20m 16s
The Social Media Trap: Protecting Your Brand Online Before It’s Too Late
Feb 2, 2026
18m 36s
Protecting Your IP Across State Lines: What Happens When Your Business Expands
Jan 1, 2026
17m 25s
Who Really Owns It? Keeping Your Brand, Ideas, and Assets Under the Right Roof
Dec 18, 2025
17m 49s
From Idea to Entity: Building a Business That’s Legally Protected from Day One
Dec 4, 2025
20m 02s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/16/26 |  Choosing a Business Name Without Getting Hit With a Trademark Dispute | In this episode of Inherently Distinctive, hosts Attorney Mark Goodman and Sean O’Connor delve into the complexities of choosing a business name and the potential trademark issues that can arise. Mark, a Nevada-based intellectual property attorney, shares insights on how entrepreneurs and startups can avoid costly trademark disputes by selecting names that are both unique and legally defensible. He explains the importance of not getting too attached to a name early on and highlights the spectrum of trademark strength from generic to fanciful. The discussion also covers the pitfalls of descriptive names and the nuances of trademark infringement, emphasizing the need for thorough searches and creative naming strategies. Listeners will gain valuable knowledge on how to protect their brand identity and ensure long-term business success. | 20m 16s | ||||||
| 2/2/26 |  The Social Media Trap: Protecting Your Brand Online Before It’s Too Late✨ | online brand vulnerabilitiesdomain names+6 | — | — | — | — | — | 18m 36s | |
| 1/1/26 |  Protecting Your IP Across State Lines: What Happens When Your Business Expands✨ | Intellectual PropertyCorporate Transparency+2 | Mark GoodmanTed Sutton | civics-education bookcard game for youth | — | Corporate Transparency Actstate-level laws+2 | — | 17m 25s | |
| 12/18/25 |  Who Really Owns It? Keeping Your Brand, Ideas, and Assets Under the Right Roof✨ | trademarkspatents+4 | — | — | — | business scalingcostly disputes+2 | — | 17m 49s | |
| 12/4/25 |  From Idea to Entity: Building a Business That’s Legally Protected from Day One✨ | intellectual propertybusiness entity setup+3 | Ted Sutton | LLCtrademark | — | business protectionprofessional team+1 | — | 20m 02s | |
| 11/20/25 |  Patent or Trade Secret? Choosing the Right Protection for Your Innovation✨ | intellectual propertypatents+2 | Mark Goodman | Coca-Cola's secret formulaGoogle's algorithms+2 | Nevada | Coca-ColaGoogle+2 | — | 17m 49s | |
| 11/6/25 |  Common Office Actions and How to Overcome Them✨ | Office Actionstrademark process+3 | — | USPTO | Nevada | USPTObusiness owners+3 | — | 19m 30s | |
| 10/23/25 |  Should You Trademark Your Business Name, Logo, or Both?✨ | trademarkingbusiness name+3 | Mark Goodman | NikeStarbucks+2 | Nevada | trademarkprotection strategy+3 | — | 23m 37s | |
| 10/9/25 |  The First Trademark Search: What You Don’t Know Can Hurt You✨ | trademarkintellectual property+2 | Mark Goodman | USPTO siteGoogle+1 | Nevada | trademark searchbrand protection+2 | — | 17m 54s | |
| 9/25/25 |  Who Owns Your Trademark? Legal Rules Every Startup Founder Should Know✨ | trademark ownershiplegal advice+2 | — | Inherently Distinctive | — | LLCsole proprietors+4 | — | 15m 54s | |
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| 9/11/25 |  Provisional Patents Explained: How to Protect Your Idea Before a Full Filing✨ | provisional patentsintellectual property+2 | Mark Goodman | Inherently Distinctive | — | patent applicationutility application+2 | — | 15m 14s | |
| 8/28/25 |  Can You Trademark a Slogan, Sound, or Color? What Entrepreneurs Need to Know | In this episode of Inherently Distinctive, attorney Mark Goodman dives deep into the world of nontraditional trademarks. From the iconic chimes of NBC to the signature brown of UPS, Mark breaks down what entrepreneurs need to know about protecting brand elements beyond names and logos—including slogans, sounds, colors, and trade dress. He also explains the difference between design patents and trade dress, and how strategic filings can enhance your legal protection. | 19m 44s | ||||||
| 7/31/25 |  Startup IP Pitfalls: What Founders Miss Before Launch | In this insightful episode of Inherently Distinctive, Intellectual property attorney Mark Goodman unpacks the critical do’s and don’ts of protecting your IP. From navigating entity structures and managing trademarks to understanding priority dates and NDAs, Mark breaks down key strategies startups need to know before going to market. Whether you’re launching a tech product or scaling your brand, this episode provides practical legal guidance to safeguard your innovations and avoid costly mistakes. Learn why timing, ownership, and smart planning are the foundation of any strong IP strategy. | 27m 17s | ||||||
| 7/17/25 | You Got a Cease and Desist Letter — Now What? | Attorney Mark Goodman discusses what to do when receiving a cease and desist letter, covering response options, risks of ignoring such letters, and strategies for handling intellectual property disputes. He shares practical advice and real-world examples, including his own experience with Gucci regarding his law firm’s logo. | 17m 29s | ||||||
| 7/3/25 | From Idea to Trademark Portfolio: Building Brand Over Time | In this episode of Inherently Distinctive, host Zofia Morales and trademark attorney Mark Goodman discuss how businesses can strategically build their trademark portfolios over time. Mark shares insights on trademark protection strategies, from initial filing to developing a comprehensive brand protection plan. | 16m 39s | ||||||
| 6/19/25 | Trademark Renewal 101 — What Happens If You Miss a Deadline | Episode Summary: In this episode of Inherently Distinctive, host Sophia Morales and trademark attorney Mark Goodman discuss Trademark Renewal 101, covering essential deadlines, renewal requirements, and the consequences of missing deadlines. Mark explains the perpetual nature of trademarks, renewal timelines, and the importance of proper trademark monitoring and enforcement. Key Timestamps: 00:20 - Introduction and episode topic 00:34 - Overview of trademark duration and renewals 01:55 - Renewal timeline requirements 03:08 - Consequences of missing deadlines 08:54 - Discussion of incontestability status 10:15 - Importance of trademark enforcement 12:40 - Trademark monitoring services 14:19 - Advice for managing multiple trademarks About the Show: Inherently Distinctive is a podcast featuring attorney Mark Goodman, whose practice focuses on patent law, trademark law, copyright law, and business law related to innovation. The show provides valuable insights and practical advice for businesses and individuals navigating intellectual property matters. | 17m 26s | ||||||
| 6/5/25 |  Scam Alert — How to Spot and Avoid IP Fraudsters | Attorney Mark Goodman discusses common intellectual property scams targeting inventors and small business owners, particularly in trademark applications. He explains how fraudsters exploit public trademark information to send deceptive invoices and offers for unnecessary services, and provides practical advice on identifying and avoiding these scams. | 19m 36s | ||||||
| 5/7/25 |  DIY vs. Pro: The High Stakes of Navigating Patents and Trademarks Alone | In this episode of Inherently Distinctive, host Kevin Rosenquist sits down with attorney Mark Goodman to explore the risks and challenges of handling patents and trademarks without professional help. They discuss common mistakes entrepreneurs and business owners make when attempting to file on their own, including missing critical deadlines, filing incorrect ownership details, and underestimating the complexity of intellectual property law. Mark shares real-world examples of how DIY filings can lead to costly legal battles and loss of rights. Tune in to learn why investing in a professional from the start can save time, money, and frustration in the long run. | 15m 08s | ||||||
| 4/10/25 |  Trademark 101: What It Is and How It Stands Apart from Patents and Copyrights | In this episode of Own Your Genius, host Kevin Rosenquist sits down with attorney Mark Goodman to break down the fundamentals of trademarks. Mark explains what a trademark is, how it differs from patents and copyrights, and why it’s essential for protecting your brand. He also walks through the trademark registration process, eligibility criteria, and common pitfalls to avoid. | 18m 19s | ||||||
| 3/27/25 |  From Idea to Invention: The Step-by-Step Guide to Securing a Patent | In this episode of Inherently Distinctive, host Kevin Rosenquist sits down with attorney Mark Goodman to break down the patent process. From defining what a patent is to explaining the different types of patents and the steps involved in obtaining one, Mark provides a comprehensive guide for inventors and entrepreneurs. They discuss the importance of novelty, how the patent office evaluates applications, and the strategic value of ”patent pending” status. Mark also shares insights on how long the process takes, ways to expedite it, and the cost considerations for filing a patent. | 23m 17s | ||||||
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