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On the show
From 10 epsHost
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Recent episodes
Empathy Belongs in the Aisle: How Bobbie Is Redefining Retail Disruption
Feb 5, 2026
34m 15s
The Evolution of Store Data: Turning Time into Profit with SKUMAX
Dec 18, 2025
29m 40s
The Biggest Mistake Retailers Make With Tech (And How to Avoid It)
Dec 11, 2025
34m 07s
How New Belgium Is Transforming Retail Media, E-Commerce & AI Innovation
Nov 24, 2025
39m 23s
What You Don't See Is Costing You Millions: Uncovering Hidden Opportunities in Retail
Nov 12, 2025
36m 49s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 2/5/26 | Empathy Belongs in the Aisle: How Bobbie Is Redefining Retail Disruption✨ | retail disruptioninfant formula+3 | Sarah Holman | Bobbie | — | retaildisruption+5 | — | 34m 15s | |
| 12/18/25 |  The Evolution of Store Data: Turning Time into Profit with SKUMAX✨ | AI in retailinventory tracking+3 | Maximilian Anderson | SKUMAX | — | AIretail+4 | — | 29m 40s | |
| 12/11/25 |  The Biggest Mistake Retailers Make With Tech (And How to Avoid It)✨ | retail technologycustomer experience+3 | Jessica Couch | RETHINK Retail | — | retailtechnology+4 | — | 34m 07s | |
| 11/24/25 |  How New Belgium Is Transforming Retail Media, E-Commerce & AI Innovation✨ | retail mediae-commerce+3 | Abby Czarniecki | New Belgium Brewing | America | New Belgium Brewingretail media+4 | — | 39m 23s | |
| 11/12/25 |  What You Don't See Is Costing You Millions: Uncovering Hidden Opportunities in Retail✨ | retail strategycustomer experience+3 | DeAnn Campbell | — | — | retail frictioncustomer experience+3 | — | 36m 49s | |
| 11/10/25 |  Big Is the Enemy of Cool: The New Luxury Opportunity✨ | luxuryconsumer trust+5 | Marie Driscoll | fashion | — | luxurycool+6 | — | 38m 22s | |
| 11/7/25 |  Wartime Growth on $180 — With Josh Rockoff, Brand Reinvention Expert✨ | wartime marketingbrand reinvention+4 | Josh Rockoff | performance marketingcult favorite | — | wartime growthbrand resurrection+5 | — | 31m 31s | |
| 11/5/25 |  People First Stores: The Hidden ROI of Human Connection✨ | human connectionretail+4 | Barney Stacher | Innovate ON Purpose | — | retailcustomer experience+3 | — | 36m 19s | |
| 11/3/25 |  Digital-First Retail in the Omnichannel Age✨ | digital retailomnichannel+3 | Scott Benedict | Benedict EnterprisesWalmart | — | digital-first retailomnichannel growth+3 | — | 36m 48s | |
| 10/23/25 |  How Nestlé Uses Insights to Drive Impactful Innovation✨ | consumer insightsinnovation+4 | Aaron Winkler | NestléAI+1 | — | Nestléinnovation+5 | — | 36m 08s | |
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| 10/16/25 |  AI Meets Empathy: Helzberg’s Blueprint for Retail Transformation | How do you scale innovation across hundreds of retail stores without losing the human touch? In this episode of Innovate on Purpose, host Matt Mueller sits down with Ryan Holm, Divisional Vice President of Retail Innovation & Operations at Helzberg Diamonds, to explore how the iconic jewelry retailer is reimagining the frontline experience through AI-powered scheduling, intelligent communication tools, and a people-first innovation culture. Ryan shares how his journey from store manager t... | 30m 16s | ||||||
| 10/10/25 |  The Internal Influencer’s Guide: Driving Purpose-Driven Transformation from Within | In this episode, Ed Farley, Partner at Newport LLC, and a seasoned brand marketing strategist, discusses the importance of purpose-driven transformation in businesses. He emphasizes the shift from traditional marketing to a consumer-led approach, where brands must connect with their customers on a deeper level. Farley highlights the role of internal influencers in driving change within organizations and the necessity of aligning brand strategies with a clear purpose. He provides practical ins... | 35m 51s | ||||||
| 8/15/25 |  The Death of Google Search: How AI is Rewriting the Rules of Brand Discovery | In this episode of Innovate on Purpose, Matt Mueller and Matt Ezyk discuss the impending disruption of Google search due to the rise of AI and changing consumer behaviors. Ezyk emphasizes that brands must adapt to this shift by focusing on AI-driven discovery, understanding consumer intent, and optimizing for context rather than traditional SEO. The conversation highlights the importance of experimenting with AI tools, networking with industry peers, and continuously learning to stay relevant... | 26m 22s | ||||||
| 8/7/25 |  How Brand Leaders Should Respond to the Plant-Based Trend | In this episode of Innovate On Purpose, Matt Mueller and Chris Campbell discuss the evolving trends in the Consumer Packaged Goods (CPG) industry, particularly focusing on the plant-based movement. They explore the importance of staying informed about market trends, the challenges facing plant-based products, and the strategies non-plant-based brands should adopt. The conversation also touches on the emerging role of agentic AI in the food industry and its potential impact on consumer interac... | 41m 12s | ||||||
| 6/26/25 |  Retail at a Crossroads: Why Culture, Courage, and Human Pride Win | In this conversation, Matt Mueller and Ron Thurston, from Your Greatest Potential, explore the evolving landscape of retail, emphasizing the importance of celebrating employees, adapting to generational differences, and leveraging technology to enhance the employee experience. They discuss the impact of AI on the workforce, the necessity of personalizing the hiring process, and the critical role of curiosity in effective leadership. The dialogue highlights the need for retail leaders to be pr... | 42m 14s | ||||||
| 6/12/25 |  The Real Retail Reality: Why Store Closures Signal a Healthy Future | In this episode, Matt Mueller and Nicole Larson discuss the latest trends in retail, focusing on the insights from the 'Real Retail Reality' report. They explore how store closures can indicate a healthy future for retail, the transformation of physical stores, the rise of international brands in the U.S. market, and the evolving consumer behavior that emphasizes experiences over transactions. The conversation highlights the importance of omnichannel strategies, the impact of social media on ... | 32m 23s | ||||||
| 5/22/25 |  Influencing Leaders and the Power of Your Personal Brand | In this conversation, Matt Mueller and Rich Bruno explore the often-overlooked aspects of innovation, focusing on the significance of personal branding, trust, and relationships in fostering a culture of innovation within organizations. Rich emphasizes the importance of authenticity, effective communication, and the legacy leaders leave behind. They discuss how leaders can assess their personal brand, the power of asking the right questions, and the value of listening in leadership. The conve... | 29m 24s | ||||||
| 5/8/25 |  The Future of Fresh: How Data is Revolutionizing Consumer-Centric Innovation | Matt Mueller and Jonna Parker discuss the transformative role of data in the fresh food sector, exploring how consumer behavior is evolving and the importance of harmonizing data for actionable insights. They delve into the impact of GLP-1 medications on consumer choices, the implications of tariffs on pricing strategies, and the necessity of clean data for effective marketing. The conversation highlights the need for retailers to adapt to changing consumer expectations and leverage data to d... | 48m 15s | ||||||
| 4/17/25 |  The Future of Convenience Cooking: Reinventing a Stagnate Category | In this episode, we are speaking with founder and CEO Brandon Castaneda of @ezbombsfood to explore convenience cooking, TikTok marketing, food innovation, their amazing spice bombs, consumer trends, retail strategy, culinary experiences, co-packing, and Mexican cuisine. Matt Mueller interviews Brandon Castaneda, CEO and co-founder of EZBombs, a unique cooking product that simplifies the preparation of traditional Mexican dishes. The conversation covers the origins of EZBombs, the suc... | 33m 31s | ||||||
| 4/10/25 |  Bitchin' Innovation: How Bold Ideas and Smart Strategy Fuel Product Success | In this episode of Innovate On Purpose, Matt Mueller interviews Starr Edwards, the founder of Bitchin' Sauce, discussing the innovative journey of creating an almond-based dip that has taken the CPG market by storm. They explore the versatility of the product, the importance of consumer feedback, and the strategies behind flavor development and retail relationships. Starr shares insights on the significance of sampling, the impact of limited-time offers, and offers valuable advice for CPG com... | 28m 31s | ||||||
| 4/3/25 |  Snacking for a Better Future: Innovation with Purpose at Mondelez | In this episode, Matt Mueller speaks with Victoria Dias, Insights and Shopper Manager at Mondelez International, about the evolving landscape of snacking. They discuss consumer trends, the importance of innovation with purpose, and how Mondelez is addressing health and sustainability in their products. Victoria shares insights on Gen Z's unique snacking preferences and the significance of turning consumer insights into actionable strategies. The conversation also touches on common myths about... | 37m 05s | ||||||
| 3/20/25 |  Food and Beverage Trends You Need to Know: Expo West 2025 | The conversation at Expo West 2025 highlighted significant trends in the food and beverage industry, focusing on plant-based perfection, the simplicity revolution, and the resurgence of brands like Odwalla. Key insights included the importance of emotional connections with consumers, the rise of brain health products, and the innovative approaches of companies like Prime Roots in the deli sector. The discussion emphasized the need for brands to adapt to changing consumer preferences for clean... | 28m 25s | ||||||
| 3/6/25 |  Cracking the Consumer Code: How to Prioritize Innovation That Actually Wins | In this episode of Innovate On Purpose, Matt Mueller speaks with Tucker Mitchell, a senior manager of innovation insights and strategy at Pernod Ricard. They discuss the importance of consumer insights in driving innovation, the challenges of navigating innovation overload, and the critical role of storytelling in stakeholder alignment. Tucker shares his experiences in the beverage industry, emphasizing the need for agility in responding to market changes and the significance of understanding... | 29m 26s | ||||||
| 2/25/25 |  Stop the Bleeding: Retail Leaders & Turnover | In this episode of Innovate On Purpose, Matt Mueller and Steve Worthy delve into the pressing challenges facing the retail industry, particularly focusing on employee turnover and leadership development. Steve shares his journey in retail, emphasizing the importance of creating a unique identity for retail brands and fostering a strong company culture. They discuss the launch of The Campus, a community aimed at equipping retail leaders with the necessary tools and knowledge to thrive. The con... | 50m 54s | ||||||
| 2/6/25 |  Why Your Store Design Is Costing You Customers | In this episode of Innovate On Purpose, Matt Mueller and Dr. Elisa Servais delve into the critical role of store design in enhancing customer experience and driving sales. They discuss the outdated nature of many retail environments, the importance of bridging the gap between academic research and practical application in retail design, and the need for a cohesive omni-channel strategy. Dr. Servais emphasizes the significance of understanding customer behavior, the impact of community engagem... | 36m 36s | ||||||
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