Why Creativity Still Matters in the Age of AI with Gretchen Werremeyer
From Inside EO by Entrepreneurs' Organization
March 1, 2026 · 13 min
About this episode
Gretchen Werremeyer discusses the importance of creativity and human insight in marketing amidst the rise of AI.
Today's Inside EO guest is Gretchen Werremeyer, President and CEO at Werremeyer Creative and proud member of EO. Gretchen sat down with Shep Hyken to discuss leading a fourth-generation family business through decades of change, the evolution of marketing, and why creativity and human insight still matter in the age of AI.
People in this episode
Host: Shep Hyken
Guest: Gretchen Werremeyer
Topics covered
- creativity
- AI
- marketing
- family business
- human insight
Keywords
- creativity
- AI
- marketing
- family business
- human insight
- Werremeyer Creative
- Entrepreneurs' Organization
Mentioned in this episode
Organizations: Werremeyer Creative, Entrepreneurs' Organization
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