
How to Find Your Book Publishing Niche to Thrive
From Inside Independent Publishing (with IBPA) by Christopher Locke
September 25, 2025 · 43 min · Episode 116
About this episode
Trena White discusses how Page Two found their publishing niche and built strong relationships with authors.
Canadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It’s always helpful to learn from other publisher’s stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered the best books for their business, how they build strong relationships with their authors, how they built their staff, and much more.
People in this episode
Host: Christopher Locke
Guest: Trena White
Topics covered
- book publishing
- niche marketing
- author relationships
- publishing success
- independent publishing
Keywords
- publishing niche
- Page Two
- Trena White
- author relationships
- independent publishing
- success stories
- publishing business
Mentioned in this episode
Organizations: Page Two
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