How to Find Your Book Publishing Niche to Thrive

How to Find Your Book Publishing Niche to Thrive

From Inside Independent Publishing (with IBPA) by Christopher Locke

September 25, 2025 · 43 min · Episode 116

About this episode

Trena White discusses how Page Two found their publishing niche and built strong relationships with authors.

Canadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It’s always helpful to learn from other publisher’s stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered the best books for their business, how they build strong relationships with their authors, how they built their staff, and much more.

People in this episode

Host: Christopher Locke

Guest: Trena White

Topics covered

  • book publishing
  • niche marketing
  • author relationships
  • publishing success
  • independent publishing

Keywords

  • publishing niche
  • Page Two
  • Trena White
  • author relationships
  • independent publishing
  • success stories
  • publishing business

Mentioned in this episode

Organizations: Page Two

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