Inside Marketing Design

In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product. Key Takeaways01:30 - Why Julian describes what he does as “packaging design”03”10 - The “Magic Team” at Linear 07:15 - How designers collaborate at Linear09:30 - How Linear approaches content marketing and storytelling15:40 - Where content fits in the design process18:45 - Julian’s process for writing and creating the Linear homepage27:41 - How Julian and his team worked through the challenges of a homepage redesign36:40 - The design community’s reaction to the new Linear homepage39:18 - How Linear measures the success of a website41:40 - What’s next for the website43:54 - Other projects Julian is working on48:50 - Processes and tools at Linear53:12 - Julian’s advice for people who want to create impactful marketing design Links LinearJulian on TwitterJulian on LinkedInConnect with CharliCharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.comSubscribe and stay in touchApple PodcastsSpotifyGoogle PodcastsYouTube

In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. Key Takeaways01:10 - Inside the brand team at Scale AI02:00 - Lin’s responsibilities as a Senior Brand Designer05:05 - Where does the brand team fit within the company structure?06:42 - What teams Lin collaborates with the most08:20 - How Lin collaborates with product designers09:55 - How Lin thinks about the Scale AI brand and their audience15:57 - How has the explosion in AI affected the company?18:42 - Working on the 2023 AI Readiness Report25:07 - How Scale AI works and collaborates with agencies38:01 - Maintaining brand consistency and managing internal feedback40:25 - Challenges Lin is currently facing41:35 - Lin’s advice for creating impactful marketing designLinks Scale AILin on LinkedInLin on TwitterLin’s websiteScale AI’s 2023 AI Readiness ReportConnect with CharliCharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.comSubscribe and stay in touchApple PodcastsSpotifyGoogle PodcastsYouTube

In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.Key Takeaways01:32 - What is the brand studio team at Webflow responsible for?02:40 - Jess’s role as Director of Brand Design and Creative04:07 - How do you measure success with a team of multidisciplinary creatives?06:43 - How the bran studio team is structured at Webflow09:45 - How Webflow works with external agencies11:02 - How the brand studio collaborates with other teams inside Webflow16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand27:25 - Collaborating with the marketing team on a huge event30:57 - Creating demand gen campaign assets33:58 - How Jessica’s team has created a super-fast design system36:33 - How the brand studio team interacts and works with data37:13 - How does Webflow use Webflow?40:59 - How often is the Webflow marketing site updated?42:20 - Jess’s advice to those who want to create impactful brand and marketing design workLinks WebflowJess on LinkedInInside Marketing Design at Webflow with Senior Brand Designer Johnnie GómezFigmaConnect with CharliCharliMarie.comCharli on TwitterCharli on InstagramInsideMarketingDesign.comSubscribe and stay in touchApple PodcastsSpotifyGoogle PodcastsYouTube

In this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways.

Brennan Dunn, Co-Founder at RightMessage, talks about designing at a company of two, and how website personalization can directly impact success and conversion rates.

Carra Sykes, Design Manager at PLANOLY, talks about how social media has evolved, and how that has impacted her team and what’s required of a marketing designer.

Learn how Justin Rands, Director of Brand at Oyster, manages a fast-growing team, and how he and his team have tackled evolving the Oyster brand in a way that differentiates themselves in a crowded space.

Learn how product design informs marketing design at Sketch as we talk about the new Sketch website, and the company’s take on competition and their place in the market.

Learn how brand designers at Auth0 work with external agencies to manage workload, and why internal relationship-building is vital to success as a team.

Learn about why brand design was a priority from day one at presentation software company Pitch

How Figma's Brand Studio team enables anyone in the company to create brand assets in Figma, while still maintaining quality and consistency.

Hear from Associate Creative Director Berenice Mendez about her experience leading brand design at HelloSign as it grew from a small 25-person company, to being acquired by Dropbox.

Learn about the Loom rebrand and how the team work hard on culture and processes to infuse brand design in the product from Senior Director of Brand Design Stewart Scott-Curran.