Inside Retail

Abercrombie & Fitch was once known as the dimly lit store with its signature scent, which eventually lost touch with its college-age audience. However, under the guidance of a new CEO the brand has undergone a remarkable transformation.In this episode, A&F’s Chief Product Officer, Corey Robinson, joins Grace Hill for a deep dive into the strategy behind the critical shift from telling customers what to buy, to listening to what they actually want. Corey explains what it means to be truly customer-centric, how they created product offerings that no longer relied on the infamous moose logo, and how they’ve completely overhauled both the brand image and the business. For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

This year’s Cyber Weekend race has already begun, but is Black Friday still the biggest annual retail event? This year presents some major changes and challenges requiring your strategy to be sharper than ever.In this episode, Steve Madden’s Vice President of E-Commerce, Colleen Waters joins Grace to share expert knowledge on how retail professionals can survive and thrive during this year’s event.As a seasoned e-commerce leader, Colleen shares how to strike the balance between sharing promotions early and keeping customers engaged. She also sheds light on how customer expectations have changed with the evolution of Black Friday and how to stand out in a fiercely competitive market. Plus, Colleen shares her thoughts on the death of the homepage, how Gen-Z has broken the marketing funnel, and how to manage different customer segments to ensure they want to shop with you more than anyone else!For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, Never Fully Dressed founder and CEO Lucy Aylen joins Grace Hill to share her take on building a successful partywear collection and a brand rooted in community. Lucy shares who the NFD customer is and how she caters to this diverse group of women. She also explains how she balances staying ahead of trends while remaining true to her brand, and her process for building a collection that stands the test of time.Plus, Lucy reveals the 2024 partywear trends she’s excited about and why she won’t be backing certain microtrends, like Blokecore. Tune in to the full episode to learn Lucy’s process for assessing a trend’s relevance and hear a fascinating behind-the-scenes account of the brand’s recent US expansion. For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

H&M’s Global Head of External Partnerships and Collaborations, Sylwia Wennberg, joins Grace Hill to explain what exactly makes a brand collaboration successful.In this episode, Sylwia shares the benefits brands can achieve through collaborations, how H&M caters to its broad range of customers, and key lessons learnt from when things don’t go as planned. Plus, she offers her top three pieces of advice for brands seeking to venture into the world of brand collaboration, including exclusive behind-the-scenes insight into famous collaborations with Karl Lagerfeld and Roberto Cavalli. For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

Adidas’ Samba trainers have gone beyond cult status – they’ve become an iconic shoe for both Millennials and Gen Z, rewriting the playbook for sneaker success.However, as Samba fatigue sets in across the market, retailers and customers alike want to know what the next big trend will be.In the final episode of the season, Grace Hill is joined by EDITED Retail Analyst Karis Munday, author of the report “What will be the next Samba” (used in reporting by Business of Fashion, Bloomberg, and Hypebeast). Karis and Grace discuss the story of how a single pair of trainers has reshaped the market as well as the power of celebrity endorsements and collaborations. Plus, Karis shares lessons retailers can take from the Samba, key strategies for a successful launch, and ways to continue to drive growth and hype. Have we reached peak Samba? If so, what’s next? For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

Vogue Business’s recent sustainability article highlights that, ”A spate of new regulations could come with serious implications for an industry unaccustomed to navigating policy.” The regulatory environment is undergoing such drastic changes that the fashion industry cannot sustain its current operations. Reports forecast that up to 75 percent of existing businesses may vanish within the next three to five years due to their inability to meet compliance standards. Historically, the onus has been on the consumer to recycle, and while brands have a desire to engage, the challenge has always been how? Formerly at ASOS, Simon Platts is now a co-founder of Recomme, a platform that allows brands to easily join the circular economy.In this conversation with Grace Hill, Simon explains the urgent need for a circular economy in the fashion industry, how the Recomme platform is helping brands take responsibility for recycling, and how brands can design products for longevity with profitability in mind.Looking ahead, Simon discusses innovative solutions like product passports to enhance transparency and that  retailers must adapt quickly to scale sustainability efforts and meet consumer expectations.For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

Primark’s Group Director of Planning and Space, Jon Rolls, joins Grace Hill to discuss how to leverage data for great decision-making, how Primark consistently delivers amazing fashion at amazing prices, and how to back the right trends.Plus, Jon shares why collaborations with Rita Ora were so successful, and how to strike the right balance between data-driven decisions and the irreplaceable gut instinct of seasoned buyers and merchandisers.For more insights, head to our resource section on edited.com Hosted on Acast. See acast.com/privacy for more information.

Iced Media is the agency that took Paula’s Choice to new heights, and their founder, Leslie Hall, joins Grace this week to reveal the winning strategies to keep pace with advancements in social selling.Did you know you have 0.5 seconds to grab a consumer’s attention in their social feed? Leslie reveals the best practices for creating engaging TikTok videos, developing hero product status, and embracing the future of shopping on social media. Plus, Leslie and Grace discuss how to effectively use AI technology to find the right marketing tools for your consumers, why micro-influencers may be the answer to drive engagement and sales, and how to navigate the shift in loyalty among beauty consumers today. Read further insights in our report, 10 Things Beauty Consumers Want Now. Head to edited.com and click on Retail Reports under Resources. Hosted on Acast. See acast.com/privacy for more information.

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Resale is grabbing headlines with mass market leaders, SHEIN and Zara, making big bets in the pre-loved fashion market. We also see resale impact the luxury space, too, with The RealReal hoping to change size inclusivity challenges through a new partnership with luxury plus size fashion retailer, 11 Honoré, who we've previously had on Inside Retail.Lizzy de Bruin, Lead of Strategic Inventory at Depop joins Grace Hill, EDITED’s Director of Retail Strategy in the latest episode of Inside Retail. The conversation covers the commercial growth of the business and the future of the resale market. Download it now from where you get your podcasts and don't forget to subscribe! Hosted on Acast. See acast.com/privacy for more information.

Fashion subcultures have become the latest trend influence to have you on your radar, whether it’s Gorpcore, Cottagecore or even Pamcore, it’s hard to keep up! We’ll delve into what they actually mean to the consumer and the key subcultures to look out for in 2023. It’s critical in these uncertain times to know exactly what your customers are willing to spend their disposable income on to ensure a customer-centric approach to assortment planning. With that in mind, today on the podcast we’re joined by Robyn Smith. Robyn is a Fashion & Retail Analyst at EDITED and she tells us why every retailer needs to pay attention to subcultures. As an added bonus, if you want to know the difference between Blokecore and Mermaidcore don’t miss this episode! Find out more about some of the key insights mentioned in this episode. https://blog.edited.com/blog/global-gen-z-trends Hosted on Acast. See acast.com/privacy for more information.

Handbags and small leather goods occupy a special place in the retail market. A recent report by the Business of Fashion, which EDITED was thrilled to provide data insight on has underlined this.According to their recent company reports, 50% of Prada sales and as high as 72% of Bottega Veneta sales are attributed to handbag and small leather goods purchases.To talk about this today on the podcast we’re joined by Diana Lee, the Director of Research and Analysis at The Business of Fashion, who was instrumental in delivering "The New Era of Designer Bags" report from BoF Insights.We discussed how the report came about and what the key takeaways are for retailers and brands, who currently occupy the luxury space, as well as the challenger brands that aspire to get there.If you want to find out more about the report and all the amazing changes in the handbag market click on this link. https://www.businessoffashion.com/reports/luxury/reportsluxurythe-new-era-of-designer-bags-redefining-leather-goods-report-bof-insights-handbags-resale/ Hosted on Acast. See acast.com/privacy for more information.

So far in this mini-series, we’ve looked at how AI and data are driving major change in the world of commerce and how that change is impacting customers' buying behavior. But what can business leaders do to use that data? In this episode of Tech Talks, EDITED's Chief Retail Scientist, Michael Ross, and John Squire, Founder of Dynamic Action, offer recommendations for retailers looking to enhance customer experience by developing ways to reward their most loyal buyers but also properly manage their customer delivery on promise, so vital to winning and losing a sale.They explain how the wrong data can lead you to misdiagnose a business problem, the role of marketplaces in this data-driven world and why technology can be an amazing facilitator but also be an obstacle in a retail environment. If you’re interested in marketplaces and how they impact the world of retail, check out our conversation with Rebecca Lacerda, the head of digital marketplaces at Crocs. Hosted on Acast. See acast.com/privacy for more information.