About this episode

The episode discusses the impact of AI on creativity and experiential marketing, featuring insights from Salesforce's VP Executive Creative Director.

In this episode of The Xcast, hosts Evan Strange and Michelle Bartosiewicz dive into the intersection of artificial intelligence (AI) and experiential marketing. Joined by special guest Katie Snider, VP Executive Creative Director at Salesforce, the trio explores how AI is transforming creativity and marketing, from unlocking new efficiencies to enhancing the attendee experience at events like Dreamforce. They discuss how AI is augmenting, rather than replacing, human creativity, and share pr...

People in this episode

Hosts: Evan Strange, Michelle Bartosiewicz

Guest: Katie Snider

Topics covered

• artificial intelligence
• experiential marketing
• creativity
• Dreamforce
• event marketing

Mentioned in this episode

Organizations: Salesforce, Invision

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