Monday Morning Coffee Amber Hoffman
From Inside The Firm by Alex Gore and Lance Cayko
May 8, 2026 · 23 min
About this episode
Amber Hoffman discusses her expertise in digital marketing and AI advisory for local service businesses.
Amber Hoffman is the Founder of The FS Agency, a digital marketing and AI advisory firm that specializes in high-precision visibility for local service businesses and professional firms. With over 15 years of expertise in digital marketing, Amber helps businesses navigate the shift from traditional search to LLM Visibility, ensuring brands are not just found on Google, but are accurately cited by AI models like ChatGPT, Claude, and Perplexity.
People in this episode
Hosts: Alex Gore, Lance Cayko
Guest: Amber Hoffman
Topics covered
- digital marketing
- AI advisory
- local service businesses
- LLM Visibility
- search engine optimization
Keywords
- digital marketing
- AI
- local businesses
- visibility
- search
- ChatGPT
- Claude
- Perplexity
Mentioned in this episode
Organizations: The FS Agency
Products: ChatGPT, Claude, Perplexity
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