Inside the Wolf’s Den an Entrepreneurial Journey with Shawn and Joni Wolfswinkel

Real talk for service-based business owners who are building systems, teams, and sanity. In this episode of Inside The Wolf’s Den, Shawn and Joni Wolfswinkel dive into the exact blueprint you need to scale without burning out. If you run property management, plumbing, construction, or home services—and you’re overwhelmed by doing it all yourself, this episode is for you. We take a hard look at whether your sales process is actually scalable. When a new lead comes in, do you know exactly what happens next? How many follow-ups do you send before you give up? Could your team follow a proven process without you being the bottleneck? The goal is a sales engine that closes without you having to be THE “salesperson.” Core topics include the silent killers of sales, missed follow-ups, leads forgotten in the inbox, CRM chaos, and the drag of admin during prime selling time. We uncover practical systems that keep your pipeline healthy and your team performing, so you can grow without losing control. Discover the five habits of a true sales machine, including following up within 24 hours and using pre-written templates in your CRM. You’ll leave with a concrete plan to walk into each day with warm leads prepped, a cleaned CRM, and follow-ups that are handled so you can prep your next call, hire the right remote team members, track your pipeline, and send timely follow-ups. If you crave a candid sales conversation, practical systems, and straight answers, this episode will help you build scalable operations that run smoothly, reliably, and without burnout. Listen in and start selling like a machine. YouTube Link: https://youtu.be/itMqLvpkWxk

In this week’s exciting episode of Inside The Wolf’s Den, hosts Shawn and Joni Wolfswinkel welcome Deb Newell. Deb is an industry leader with over 25 years of hands-on experience in property management. Known as a strategic “fixer,” Deb helps businesses overcome challenges and achieve sustainable growth. Her journey began in 1998 with property renovations, eventually leading her to manage thousands of rental units, launch her own management company, and run a successful maintenance and renovation firm. Drawing from her experience as a property investor, Deb takes a holistic approach to consulting focuses on root causes rather than surface-level fixes. A former NARPM leader, Deb has helped shape industry standards and best practices. In this episode, she shares her inspiring story, the early hurdles she faced, and how her leadership style has evolved. She also breaks down her diagnostic approach to solving problems across people, processes, and technology. Whether you're just starting out or scaling your business, you’ll gain practical insights into industry trends, adapting to regulations, and building resilient teams. Deb also shares her vision for the future and what continues to drive her forward. Don’t miss this opportunity to learn from one of the industry's top minds and discover how to turn challenges into opportunities in the ever-evolving world of property management. Deb Newell’s Property Management Consulting Link: https://www.thepropertymanagementcoach.com Episode YouTube Link: https://youtu.be/I3CQApZz8J0

Join hosts Shawn and Joni Wolfswinkel for an inspiring episode of Inside The Wolf’s Den as they sit down with Peter Lohmann, a successful entrepreneur and expert in the property management industry. As co-founder and CEO of RL Property Management in Columbus, Ohio, Peter oversees over hundreds of residential units and has built a reputation for his innovative systems and leadership in the field. In this episode, Peter shares his remarkable journey from control systems engineer to leading a thriving property management company. Discover what inspired him to start RL, how the industry has evolved since 2013, and the early challenges he faced—along with his strategies for overcoming them. Peter also discusses the vital qualities of effective leadership, maintaining team motivation, and differentiating in a competitive market. Listeners will gain insights into current industry trends, especially how technology is transforming property management operations. Peter offers practical advice for property owners selecting a management company and emphasizes the importance of trust, transparency, and communication in building strong client and tenant relationships. Beyond business, Peter shares his leadership philosophy, balancing a demanding career with family life, and the influences shaping his approach to success. He also provides a glimpse into the future of property management, highlighting innovative projects and emerging trends to watch. Whether you're an aspiring entrepreneur, seasoned property manager, or property owner, this episode delivers valuable insights from a leader who is shaping the future of the industry. Tune in for an engaging conversation packed with actionable tips, inspiring stories, and expert advice. RL Property Management Link: https://rlpmg.com Email Link: info@rlpmg.com

Join hosts Shawn and Joni Wolfswinkel on this insightful episode of Inside The Wolf's Den as they sit down with successful insurance strategist and agent, Luis Landin, from Goosehead Insurance in Spring, Texas. With a passion for client care and leveraging cutting-edge technology, Luis has carved out a reputation for delivering personalized coverage solutions quickly and efficiently, backed by the highest-rated service team in the industry. In this episode, Luis shares his inspiring journey into the insurance world, revealing what drew him to the profession and how his commitment to client satisfaction drives his success. He offers a behind-the-scenes look at Goosehead Insurance, highlighting what sets it apart from traditional providers—innovative technology that allows him to shop dozens of "A" rated insurance companies in just minutes, ensuring his clients get the best coverage at competitive prices. Luis emphasizes the importance of personalized service, meticulously reviewing options to tailor policies that meet each client’s unique risks and desires. The conversation deepens as Luis discusses emerging industry trends, the challenges insurance agencies face today, and how technology and customer-centric approaches are shaping the future of insurance. He also shares personal insights on what motivates him, advice for aspiring insurance professionals, and resources that have influenced his career trajectory. Whether you’re a seasoned agent or curious about the insurance industry, this episode offers valuable strategies, industry insights, and inspiration from a true leader in the field. Tune in to learn how Luis Landin is redefining client care and what’s next for his thriving career. Don’t miss this episode packed with actionable advice and industry secrets—exclusively on Inside The Wolf's Den! Luis Landin, Goosehead Link: https://www.goosehead.com/agents/tx/spring/luis-landin/ Luis Landin, Email: luis.landin@goosehead.com

Join high school sweethearts Shawn and Joni Wolfswinkel in this heartfelt episode of Inside The Wolf's Den as they celebrate Valentine’s Day! Dive into the theme of love, relationships, and the unique dynamics of being partners in both business and life. In this engaging episode, Shawn and Joni kick things off with fun Valentine’s Day trivia that will surprise you—did you know that in Japan, it's women who traditionally buy chocolates for men? After a round of trivia, they share their personal love story, recounting how they first met and the pivotal moments that shaped their relationship. The conversation shifts to the complexities of working together as a couple. They discuss the challenges and rewards of blending love and business, offering invaluable tips for couples contemplating the same path. Communication, boundaries, and mutual respect are key themes they explore. Looking for inspiration for next Valentine’s Day? The duo shares creative date ideas and thoughtful gift recommendations that go beyond the usual flowers and chocolates, perfect for couples and families alike. In the Q&A segment, Shawn and Joni respond to questions about relationships, offering their insights and advice. They encourage listeners to share their own Valentine’s stories on social media. As the episode wraps up, Shawn and Joni reflect on the importance of love and connection in all aspects of life, urging listeners to subscribe, rate, and review the podcast. Tune in for an uplifting celebration of love that will inspire you this Valentine’s Day!

In this week’s insightful episode of Inside The Wolf's Den, hosts Shawn and Joni Wolfswinkel welcome Amanda Holbrook, a Certified Self-Directed IRA Professional at Specialized Trust Company in Albuquerque, New Mexico. With over 15 years of experience in the self-directed IRA space, Amanda is a powerhouse dedicated to empowering individuals on their journey to financial freedom. Join us as Amanda shares her passion for self-directed IRAs and breaks down complex concepts into relatable insights that everyone can apply. She begins by explaining what self-directed accounts are and how they can be leveraged for real estate investments, outlining the types of accounts individuals can self-direct, along with any specific requirements or limitations.Amanda also sheds light on how current and former employer-sponsored 401(k) plans can be converted into self-directed accounts, discussing the challenges that may arise during the transfer process. Next, she dives into the exciting world of real estate opportunities available through self-directed accounts, sharing creative deal structures that investors can explore. As we look ahead to 2025, Amanda highlights important deadlines and common pitfalls to be aware of as new investors navigate self-directed investments. She emphasizes the role of professional management in maximizing the benefits of these accounts, particularly in the realm of real estate. Don’t miss this opportunity to learn from Amanda’s wealth of knowledge and discover an episode filled with actionable insights and expert advice! Specialized Trust Company Link: https://specializedtrustcompany.com

Join Shawn and Joni Wolfswinkel in this engaging episode of Inside The Wolf's Den as they welcome Josh Kattenberg, the visionary founder and CEO of Real Property Management Express. Serving real estate investors and single-family rental property owners across South Dakota and Iowa, Starting in the early 2000s, Josh has built a remarkable company from the ground up. In this insightful conversation, he shares his journey into the real estate industry, highlighting the pivotal moments that shaped his career. Josh opens up about the challenges he faced while starting his business and the foundational steps he took to drive growth and success. As a thought leader, Josh elaborates on his leadership style and how it has evolved alongside his company. Listeners will discover Josh's transition from single-family to multifamily investing, the strategic advantages he identified, and what essential factors he considers in his investment strategy. With a wealth of knowledge, Josh also provides invaluable advice for aspiring real estate investors, particularly those interested in multifamily properties. Throughout the episode, Shawn and Joni dive into Josh's insights on market trends and the future of the real estate market. He shares his experiences as a general partner in multifamily transactions and the key lessons learned along the way. When he's not leading his team or meeting with investors, Josh enjoys flying and motorcycle riding, making for a well-rounded conversation that blends business with personal passion. So, tune in to gain fresh perspectives on real estate investing, leadership, and growth from a true industry expert. Whether you're a seasoned investor or just starting out, this episode is packed with inspiration and practical advice to help you navigate your real estate journey. Real Property Management Express Website Link: https://expressrpm.com RPM Express Investment Link: https://expressrpm.com/investors/ YouTube LinK: https://youtu.be/2hUsgFiQ8uU

Join Shawn and Joni Wolfswinkel in this exciting episode of Inside The Wolf's Den Podcast as they sit down with Jennifer Merritt, the Chief Operating Officer of RentScale, a cutting-edge sales coaching company dedicated to the property management industry. With her extensive expertise, Jennifer brings invaluable insights for anyone looking to elevate their sales strategies. Jennifer shares her inspiring journey into the sales field, revealing what initially drew her to this dynamic landscape. She discusses her evolving sales philosophy and what she believes constitutes a successful sales strategy. You will benefit from her perspective on key sales techniques that every professional should master, and how to adapt these methods to various industries and client needs. The trio then dive deep into the importance of follow-up in the sales process, offering practical strategies for determining the right timing and approach when connecting with potential clients. The conversation also explores what differentiates top sales performers from the rest. Jennifer emphasizes the significance of continuous learning and relationship-building in achieving sales success. She provides insights into common challenges faced by salespeople today, along with strategies to overcome them. Whether you're a seasoned sales professional or just starting, this episode is packed with actionable tips and inspiration to transform your sales approach. Tune in for Shawn and Joni's engaging conversation with Jennifer Merritt! RentScale Link: https://rentscale.com The RentScale Business Development Scoreboard Link: https://rentscale.com/scoreboard/ $200 Off Code for Sales Mastery Live Event in Austin Link: https://salesmastery.live YouTube Link: https://youtu.be/NMBpkXQ_sBQ