Insights, Marketing & Data: Secrets of Success from Industry Leaders
by Henry Piney
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇩🇰DK · Marketing#103500 to 3K
- 🇧🇪BE · Marketing#111500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
500 to 3K🎙 Weekly cadence·64 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
1K to 6K🇩🇰50%🇧🇪50% - Active Followers
Loyal subscribers who consistently listen
300 to 1.8K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 11 epsHost
Recent guests
Recent episodes
BOUNCE - Charlie Butler (Co-CEO). Getting to the best decision at the right speed; Balancing data retrieval & fresh research; Why researchers still matter.
Jun 19, 2026
47m 08s
BILL.COM - Janani Venkataraman. When Fifty Surveys Beat Three Hundred? Synthetic data, the challenge for agencies & getting to better decisions in B2B research.
Jun 9, 2026
43m 48s
Sam Clough - SUPER AWESOME. Global Strategic Insight Director. Teens, Trust, And Talkability. How Young Audiences Really Engage: Fandoms, Creators, And The New Rules Of Youth Marketing.
Mar 10, 2026
38m 48s
J.D Deitch (Part 2): Market Research’s Quality Crisis....and what the industry can do to solve it.
Feb 12, 2026
40m 12s
J.D. DEITCH (part 1) - Judging Cheese; Representing the fan base at Man Utd; The Future Of Research and Researchers....
Jan 29, 2026
39m 40s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/19/26 |  BOUNCE - Charlie Butler (Co-CEO). Getting to the best decision at the right speed; Balancing data retrieval & fresh research; Why researchers still matter. | Send us Fan Mail Delighted to have on Charlie Butler, co-founder and CEO of Bounce. Having started the business while still at university, Charlie and his team have built one of the fastest-growing companies in the insights sector, working with organisations including Coca-Cola, Diageo, Pernod Ricard and Tesco. We discuss everything from mental health and entrepreneurship through to AI, knowledge management and the future role of researchers. Among other areas, we cover: • Founding a mental h... | 47m 08s | ||||||
| 6/9/26 |  BILL.COM - Janani Venkataraman. When Fifty Surveys Beat Three Hundred? Synthetic data, the challenge for agencies & getting to better decisions in B2B research.✨ | market researchAI in business+5 | Janani Venkataraman | Bill.comAI+2 | — | market researchAI+5 | — | 43m 48s | |
| 3/10/26 |  Sam Clough - SUPER AWESOME. Global Strategic Insight Director. Teens, Trust, And Talkability. How Young Audiences Really Engage: Fandoms, Creators, And The New Rules Of Youth Marketing.✨ | youth marketingteen engagement+3 | Sam Clough | SuperAwesomeYouTube+1 | — | youth marketingteen trust+6 | — | 38m 48s | |
| 2/12/26 |  J.D Deitch (Part 2): Market Research’s Quality Crisis....and what the industry can do to solve it.✨ | market researchsample quality+3 | J.D. Deitch | programmatic sample market | — | market researchsample quality+3 | — | 40m 12s | |
| 1/29/26 |  J.D. DEITCH (part 1) - Judging Cheese; Representing the fan base at Man Utd; The Future Of Research and Researchers....✨ | cheese judgingManchester United+3 | J.D. Deitch | CintManchester United | ParisOld Trafford | cheeseresearch+5 | — | 39m 40s | |
| 10/28/25 |  NICOLE PIKE - YOU GOV, Global Head of Sport. The data behind the world of sports; the evolution of video games research; valuing the e-sports audience; using AI without smearing data provenance✨ | sports datavideo games research+4 | Nicole Pike | YouGovNielsen | — | sports dataYouGov+5 | — | 50m 00s | |
| 10/9/25 |  ONE STRATEGY STUDIO - JONATHAN WILLIAMS (FOUNDER). PART 2. Why bootstrapping often beats chasing VC money. Addressing client concerns on AI; and why even with SaaS they often still want you to press 'the button' for them.✨ | bootstrappingventure capital+4 | Jonathan Williams | One Strategy Studio | — | bootstrappingventure capital+5 | — | 32m 35s | |
| 9/29/25 |  JONATHAN WILLIAMS - ONE STRATEGY STUDIO (Founder) Part 1. Why the future of insight isn't asking consumers more questions, it's finding better answers. Doing more with existing data; driving more value out of new research.✨ | strategic insighttechnology in marketing+4 | Jonathan Williams | One Strategy StudioClear Ideas+5 | — | insightdata+5 | — | 33m 10s | |
| 2/18/25 |  IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.✨ | consumer behaviorguest insights+3 | Catherine Willis | IHG Hotels and ResortsFord+2 | — | consumer motivationsmarketing+6 | — | 46m 29s | |
| 1/5/25 |  ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.✨ | consumer insightsmarketing+4 | Steve Phillips | ZappiSumeru Equity Partners | — | ZappiSteve Phillips+5 | — | 49m 40s | |
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| 12/12/24 |  DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next.✨ | brand trackingmachine-driven insights+4 | James Turner | DelineateCircana+3 | — | brand trackingmachine-driven insights+5 | — | 48m 00s | |
| 12/5/24 |  THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders.✨ | environmental principlesmarket research+3 | Erin Sowell | Thoughtful | — | environmental principlesmarket research+3 | — | 36m 31s | |
| 11/28/24 |  UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony. | Send us Fan Mail Very topical this week for all you WICKED fans - we have on Owen Myles of Universal Pictures, explaining how film studios adjust their marketing in relation to a film’s likely performance. Owen also adds in some great lessons from his time at other brands and agencies, as well as a refreshing twist on what makes a good brand/ agency relationship. Among other areas we cover: Lessons from Kantar, Sony Europe and BBC WorldwideJuggling 20+ launches per yearIntegration of ... | 44m 21s | ||||||
| 11/7/24 |  MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media. | Send us Fan Mail A real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Experience on the podcast. It’s a great conversation, incorporating: What you can learn from the indie music scene in ManchesterLessons for founders The importance of experience metrics and correlation with market shareThe (hitherto hidden) impact of retail media on brand equity and advocacySetting up a ‘data as a service’ propositionThe role of the Market Research Coun... | 48m 59s | ||||||
| 10/24/24 |  BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role of analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies. | Send us Fan Mail So delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and Spencer, and Starbucks. There’s so much fantastic perspective and insight from Stefanie in this episode….not least do’s and don’ts of work in the Middle East, learning how to socialize research at M&S, and researching at Starbucks during the pandemic. You’ll also learn about Stefanie’s unintended moment of stardom in Sri Lanka… Some of the key areas in this episode: How client side ... | 47m 00s | ||||||
| 10/2/24 |  MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior. | Send us Fan Mail Unlock the secrets of neuromarketing with Marco Baldocchi, a trailblazer in the field of neuroscience and marketing. Ever wondered how the brain determines which brands we remember and which we forget? This episode promises to reveal how engaging key components of the brain such as the hippocampus and limbic system can transform fleeting impressions into lasting brand loyalty. Marco walks us through: Cutting-edge techniques for measuring brain activity, such as g... | 38m 27s | ||||||
| 9/18/24 |  WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to integrate AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now? | Send us Fan Mail Get an insider’s perspective on Warner Brothers Discovery's corporate strategy team, focusing on insights and analytics that drive business operations across movies, TV shows, streaming services, and games. Vera delves into the importance of consumer behavior and trends in optimizing current practices and identifies future opportunities in emerging technologies. Among other areas, in this episode we cover: How AI can genuinely be usefulTechniques used to evaluate ... | 47m 47s | ||||||
| 9/11/24 |  ASK BOSCO - JOHN READMAN, CEO/ FOUNDER. Mastering marketing attribution; lessons from AI-driven forecasting; integrating multi-platform data; educating CEOs on budget allocation; the journey from the RAF to digital marketing innovator. | Send us Fan Mail Imagine you’re buying a new bike….you’ve been to multiple websites, you’ve seen several ads, you’ve clicked on some but not others, read reviews on different sites and…eventually you buy the bike. However, how does the bike seller understand the contribution of each marketing channel? And where should they invest next for other customers? This is just one of the questions, which John Readman founder of Ask Bosco addresses in the latest Futureview podcast. Or... | 46m 35s | ||||||
| 9/4/24 |  THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z? | Send us Fan Mail What if the stereotypes we hold about different generations are completely misguided? What if we don't know how to define them properly? Or if we're making up generations that simply haven't (yet) been properly defined? Well, Sharalyn Orr of The Estee Lauder Companies is coming to the rescue with part 2 of our interview.... Join us as we debunk the myth that Baby Boomers are resistant to technology and reveal the defining traits of Gen X, molded by the upheavals of the late... | 32m 18s | ||||||
| 8/28/24 |  THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 1). From TV news to marketing strategy; contextualizing information overload; taking insights from the 'so what?' to the 'now what?' | Send us Fan Mail Join us for the season four premiere of FutureView, where we sit down with Sharlyn Orr, Executive Director of Global Marketing Innovation at Estee Lauder Companies. Sharalyn takes us through her fascinating shift from journalism to consumer insights to marketing and the crucial role of subject matter experts in managing information overload within large organizations. Among other areas we cover: - How Sharalyn almost became a policewoman (kind of) - Moving from T... | 38m 49s | ||||||
| 5/21/24 |  KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice. | Send us Fan Mail A pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Insights Division for the UK and Ireland. Obviously Kantar is one of the best known and biggest names in the insights industry but a lot’s changed in recent year. So, we get into all that and more, including Understanding how Kantar has evolvedBalancing corporate responsibilities with staying in touch with clientsHow how the business thinks about poduct development proces... | 43m 06s | ||||||
| 5/8/24 |  NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies. | Send us Fan Mail A pleasure to have on Sarah Beachler in a really great chat. At the time of recording Sarah was Senior Director of Consumer Insights at Nike and formerly at Meta as Global Head of Marketing Research for Reality Labs, at Google as Head of Global Consumer Insights for Hardware, Retail and Gaming and Head of Market Research and Consumer Insights at Sephora. So, a fantastic foundation of experience to get into a range of industry issues including: -  ... | 37m 32s | ||||||
| 4/24/24 |  WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators. | Send us Fan Mail So, how do influencers really contribute to marketing campaigns? How do you measure that impact and compare with other forms of media? Enter the perfect person to get under the skin of these issues…. Gaz Alushi, President of Measurement and Analytics at Whalar, one of the leading agencies in the creators space. Gaz is formerly of Meta, Pinterest and Snap and his work has shown evidence of a 2.4x ROI from creators campaigns. We we had a great conversation, incorporating&... | 51m 59s | ||||||
| 4/10/24 |  YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry. | Send us Fan Mail What are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one better to talk to on that front than Kathryn Topp, the CEO and co-founder of Yabble. As Kathryn describes, she and and her co-founder, Rachel O’Shea, introduced their first generative AI tool in 2020 with Open AI since ADD and I was lucky enough to talk through: Integrating the insights flow into one platformIntroducing generative AI into the ... | 39m 14s | ||||||
| 3/22/24 |  ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders. | Send us Fan Mail From stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral leading models, Matt Celuszak of Element Human has had quite a journey. Matt’s always astute, engaging and in this interview we get into the issues above and more, including Strengths and weakness of facial coding dataEvaluating the intersection of claimed and behavioral data setsUnderstanding effectiveness of content for t... | 55m 03s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.