INSIGHTS ROCKSTARS

In chapters 5 and 6 of Think Causal, Not Casual, Frank Buckler writes about how to implement causal AI in your organization. This conversation reviews the key information from those chapters.

This insightful discussion is a review of chapter 1 and 2 of the book "Think Causal, Not Casual".

Chapter 5 tackles the challenge of getting your organization to embrace new solutions. It highlights key strategies for creating the right conditions, identifying influencers, and convincing others. Through real-world examples, it shows how to overcome barriers to adoption, emphasizing the importance of humility and respect. Essential listening for anyone looking to implement innovative ideas like Causal AI in their company.

I'm reading chapter 3 of my book "Think Causal, Not Casual" called "The Need". The chapter discusses the application of modern "Causal AI" in identifying the effectiveness of marketing strategies. Using techniques like Automated Relevance Detection (ARD) and Double Machine Learning (DML), the analysis uncovered unexpected non-linear relationships, such as the inverted U-function, demonstrating the complexity and hidden interactions within real-world data that Causal AI can reveal.

I'm reading chapter 1 of my book "Think Causal, Not Casual" called "THE PARADIGM THAT HOLDS US BACK" In 1998 I attended a McKinsey talent event where a case study misunderstanding highlighted the importance of data context, demonstrating that raw data alone is insufficient without proper interpretation. This chapter aims to address the prevalent misconception in marketing management that merely collecting vast amounts of data and relying on analysts for insights is enough, emphasizing instead the critical role of understanding the meaning behind the data for effective business decisions.

Dr. Ingo Reinhardt is the cofounder of Buynomics – a revenue & pricing optimization software that just raised Series A funding. Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners – the world’s largest pricing consultancy. He holds a Ph.D. in Management and Masters in Mathematics. He was a PostDoc at the University of Oxford and published in the renowned Strategic Management Journal. The episode was recorded in December 2022. An article based on this epsiode can be read here https://supra.tools/pricing-software-explained

Hermann Simon is the Founder and former CEO of Simon-Kucher & Partners – a management consultancy with now over 2000 employees that stands -like no other- for pricing management. He is the only German in the “Thinkers50 Hall of Fame” of the most important management thinkers in the world. Hermann started in 1979 as a marketing professor in Germany and later taught in Havard, INSEAD, and M.I.T. Hermann has published over 40 books in 30 languages and is world-famous for his worldwide bestsellers Hidden Champions and Power Pricing.

Prepare your insights! You are leaving Powerpoint-Land – with Peter Eisele (congstar) Peter has been working on the interfaces of customer insights, customer experience, and customer-centricity for more than 18 years. Having grown up in classic market research, he is now involved in the field of development of companies towards a customer-centric way of thinking and working. He is responsible for creating a sustainable CX strategy at congstar - a fast-growing mobile carrier brand in Germany with more than 5 million customers.

In this episode Frank takes you on a walk, sharing thoughts on how to learn from customer feedback and business data.

Kajoli heads up consumer product research for Microsoft, working on brands like Surface, Microsoft 365, Search, and Windows. She has a master’s degree in market research and now two decades of experience in understanding what consumers feel and why. Kajoli is passionate about building strong, high-performing teams and this is the reason for this top!

A Management View on how CX insights teams can become rockstars within the organization - by Shep Hyken Shep is an CX expert, an award-winning keynote speaker, and New York Times and Wall Street Journal bestselling author. You are the author of Moments of Magic, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, The Convenience Revolution, Be Amazing or Go Home, and his latest book, I'll Be Back.

How CX Insights Leaders Will Get Leadership Buy-In – by Thomas Barta Thomas is one of the world’s premier marketing leadership experts. He studies the unique intersection of customer focus and leadership and he conducted the world’s largest study, with over 68,000 executive assessments, on what makes for an impactful customer leader. Thomas is a former McKinsey partner. He is the co-author of the path-breaking leadership book: "The 12 Powers of a Marketing Leader"

The amount of data is doubling every two years. Markets and consumers are moving faster than ever before. The insights function should be the most powerful department in any enterprise. But they are not. How do CX Insights leaders build the authority they deserve? How will they become Rockstars? I am Frank Buckler, and I am on a mission to find strategies that propel any insights profession to admired insight leaders. I want to know from Insights Rockstars: How much is strategy, how much is luck, and how do they win. Join me as I uncover the strategies, tactics, and tools that pioneers use to not only excel in their jobs but earn the respect they need to drive impact...