#66 The Sunk Cost Fallacy
From Inspect and Adapt by Construx
April 14, 2026 · 59 min · Season 7 · Episode 66
About this episode
The episode explores the sunk cost fallacy and how it affects decision making in business and personal contexts.
Why do we keep working on something long past the point where we should have stopped? Join Construx’s Earl Beede, Steve Tockey and Mark Griffin as they Inspect & Adapt the various ways we trick ourselves into thinking, “Well, we already spent this much time or money; we can’t afford to lose that!” Find out how much the sunk cost fallacy is costing you.
People in this episode
Hosts: Earl Beede, Steve Tockey, Mark Griffin
Topics covered
- sunk cost fallacy
- decision making
- psychology
- business strategy
- self-deception
Keywords
- sunk cost
- fallacy
- decision making
- business
- psychology
- self-deception
- costs
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