
EP 115: Why 95% of AI Pilots Fail, and how AI Fluency fixes it.
From Instant X-Pertise: Marketing by XPROMOS Marketing Mastery
February 12, 2026 · 13 min · Episode 115
About this episode
This episode discusses the reasons behind the failure of AI pilots and how to improve AI fluency for better scaling.
95% of #AI pilots fail to scale. Not because AI doesn’t work, but because dabbling doesn’t scale. In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady reveal: The 3 biggest killers of AI pilots (stress testing, weak business cases, and lack of fluency) How to anchor AI in GTM deliverables with a role plan Why a simple Pilot Charter changes the game for scaling What high-performing teams are doing differently 📌 Watch now to stop dabbling and start building AI fluency.
People in this episode
Hosts: Yvette Brown, Shari Nomady
Topics covered
- AI
- business strategy
- marketing
- team performance
Keywords
- AI pilots
- scaling
- business cases
- GTM deliverables
- Pilot Charter
Mentioned in this episode
Books & works: Instant Expertise: Marketing
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