The AI Growth Engine: Lessons from HubSpot's Kieran Flanagan

About this episode

Kieran Flanagan discusses how AI is transforming go-to-market strategies and offers insights into its impact on customer acquisition and retention.

Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier, unpacks how AI is reshaping go-to-market strategies. He shares real examples of companies transforming customer acquisition and retention with AI, and explains where the biggest enterprise-ready impacts are emerging—lead scoring, predictive forecasting, and hyper-personalization. Kieran also dives into how leaders can introduce AI into GTM structures without chaos, why AI agents may become co-pilots for product launches, and how to strike the right balance between efficiency and innovation. Along the way, he offers a glimpse into the AI-driven marketing playbook he would build today, and the GTM innovations from startups that excite him most. #IntelAI #HubSpot #Go-to-Market #AI-Support-Agents #AI-adoption #Future-proof-AI-marketing

People in this episode

Guest: Kieran Flanagan

Topics covered

• AI
• go-to-market strategies
• customer acquisition
• customer retention
• lead scoring
• predictive forecasting
• hyper-personalization

Keywords

• AI
• HubSpot
• Go-to-Market
• AI-Support-Agents
• AI-adoption
• Future-proof-AI-marketing

Mentioned in this episode

Products: HubSpot, Zapier

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