Topic: Why Trade Shows Beat Social Media for Inventors (ASD Market Week Preview)

About this episode

The episode discusses the advantages of trade shows over social media for inventors, featuring insights from industry experts.

Is social media marketing a dead end for inventors? In this episode of Invent America, we argue that you can accomplish more in three days at a trade show than in six months online. Join host Michael King and "Americs's nventor Lady" Rita Crompton (broadcasting from the beach in Hawaii!) as they discuss the upcoming ASD Market Week. We are joined by product placement expert Kevin Cody and ASD’s VP of Buyer Relations, Stephanie Behring-Hale, to break down why "keyboard magic" can’t replace a handshake. In this episode, we cover: -- The ROI of Face-to-Face: Why buyers need to see, touch, and demo your invention to truly understand it. -- The "Watch" Rule: How to know instantly if your sales pitch is failing. -- The Hub: The new networking and education center at ASD Market Week covering everything from AI to purchasing. -- Real Success Stories: From a fire escape modeled after airplane chutes to a new device teaching infants how to suck. Don't rely on algorithms to sell your product. Get back to the basics of relationships and trust. #Inventing #ASDMarketWeek #ProductLaunch #RetailStrategy #InventorLady Hosted on Ausha. See ausha.co/privacy-policy for more information.

People in this episode

Hosts: Rita Crompton, Michael King

Guests: Kevin Cody, Stephanie Behring-Hale

Topics covered

• trade shows
• social media marketing
• inventors
• networking
• product placement
• face-to-face sales

Keywords

• trade shows
• social media
• inventors
• product placement
• networking
• ASD Market Week
• sales pitch
• ROI
• relationships
• trust

Mentioned in this episode

Organizations: ASD Market Week

Places: Hawaii

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