Generation: Inside iShares' $2 Trillion Growth: Ex-BlackRock's Alex Craddock's CMO Masterclass

About this episode

Alex Craddock shares insights on becoming a top-tier CMO and transforming the iShares brand.

Brought to you by our sister podcast, Generation (Spotify) (Apple Podcasts). Discover what it takes to be a top-tier CMO with Citi's Alex Craddock. From transforming the iShares brand to leading game-changing campaigns, Craddock shares his secrets on mastering data, technology, and business growth. Get insider tips on leadership, mentorship, and crafting bold, visionary marketing strategies. Perfect for aspiring CMOs and seasoned pros alike—this episode is your blueprint for marketing...

People in this episode

Guest: Alex Craddock

Topics covered

• marketing
• leadership
• data
• technology
• business growth
• CMO strategies

Keywords

• CMO
• marketing strategies
• leadership
• data mastery
• business growth
• iShares
• Citi

Mentioned in this episode

Organizations: Citi, iShares, BlackRock, Generation, Spotify, Apple Podcasts

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