iPost: Email Never Sleeps

-Can You Really Stay Anonymous Online? Let's talk anonymous visitor identification and how it transforms your email marketing ROI. In this episode of Email Never Sleeps, Andrew Kordek of iPost speaks with Clay Sharman, founder of Krateo.AI, to explore how enterprise marketers can ethically uncover and engage anonymous web traffic.With 95% of site visitors remaining unidentified, businesses are unknowingly losing millions in potential revenue. Krateo.AI offers a transformative solution by ethically identifying, scoring, and activating these users, bridging the gap between privacy compliance and data-driven personalization.This episode should inspire you to dig deeper into behavioral targeting and responsible data collection strategies two critical trends defining the future of digital engagement.What you’ll learn:-Clay’s journey from national security AI to MarTech innovation-How Krateo.AI identifies anonymous users while honoring privacy laws-The economic impact of unconverted web traffic-Best practices for balancing personalization and ethics-Real-world case studies that moved the needle for ecommerce brandsIf you’re a performance marketer, DTC brand, or lead gen strategist this conversation is a must-watch.Subscribe for more conversations with experts pushing the boundaries of email and digital marketing.00:00 - Welcome to Email Never Sleeps ft. Krateo.AI Founder00:31 - Clay Sharman’s Background in Federal AI & National Security00:57 - Early Roots of AI for Insider Threat Detection01:25 - What “Uncovering the Anonymous” Means at Krateo02:05 - From National Security to Ethical Marketing Applications02:46 - Krateo.AI’s Mission to Identify & Score Anonymous Visitors03:01 - Responsible Marketing: Ethics Behind Visitor Identification03:48 - What Constitutes Ethical Data Collection?04:34 - Transparency and Opt-Out Control for Website Visitors05:45 - Misconceptions About Data Privacy and Legal Compliance06:24 - Why First-Party Web Data is Marketable07:40 - Building Trust Through Clear Consent and Audit Trails08:27 - Brands That Don’t Practice What They Preach08:59 - How AI Is Actually Used at Krateo.AI09:57 - Behavioral Scoring vs. Personally Identifiable Data10:48 - Personalized User Experiences Without PII12:02 - 95% of Website Visitors Stay Anonymous—At What Cost?12:46 - How Marketers Lose $180 Billion in Digital Spend13:46 - Bad Targeting = Wasted Budget14:05 - The Danger of Over-Marketing to New Leads14:47 - Strategic Use of Data Without Overwhelming Prospects15:12 - How Krateo Identifies Users with Confidence & Consensus16:45 - IP Address Use and Data Validation Tactics17:36 - Using Demographics to Refine Messaging, Not Just Conversion18:04 - Responding to Privacy Concerns in Marketing18:56 - The Reality of U.S. Data Collection Laws vs. GDPR20:22 - Balancing Ethical Collection and Performance Marketing21:06 - What Marketers Can Learn from Brick & Mortar Stores21:50 - Serving the 10% of Web Visitors Who Are Sales-Ready23:06 - The Hypocrisy of Data Privacy Attitudes24:04 - Control Over Data = Control Over Revenue25:14 - What Happens After Third-Party Cookies Fade Out26:00 - First-Party Data Strategy is No Longer Optional26:36 - Avoiding Black-Box Solutions: Demand Transparent Data27:20 - Control, Consent, and Relationship-Building at Scale28:50 - Responsibility of the Modern Marketer30:00 - A Surprising Case Study: From DTC to B2B Opportunity31:50 - How Web Traffic Revealed a High-Value Gym Partnership33:00 - What Marketers Miss When They Don’t Study Their Data34:40 - Final Advice: Test Two Funnels—Conversion & Prospect36:00 - Wrapping Up: Evolving Ethically in a Privacy-Driven World#AnonymousVisitorIdentification #DataEthicalMarketing #EmailMarketing

Franchise email marketing isn’t just about sending more emails—it’s about sending the right emails. In Episode 2 of Email Never Sleeps, host Andrew Kordek of iPost welcomes franchise marketing expert Amy Dill-Amoss of Alliance Franchise Brands to explore what truly makes email work at scale in the franchise world.This isn’t your average B2B email conversation—this is about real, local impact with national brand integrity.Inside this episode:How to manage brand consistency across 700+ franchise locationsThe power of personalization—done rightWhy good data is the foundation of great campaigns (and how to get it)What metrics actually matter (and how to track subscriber intent)Copywriting strategies for localized, on-brand communicationWhether you're a franchisor, franchisee, or digital strategist, you'll walk away with actionable insights on list management, engagement benchmarks, and proven newsletter formats that convert. Featuring real examples, practical frameworks, and the candid experience of two seasoned franchise marketing pros.Want to improve your franchise email performance? Start here: https://www.ipost.com💬 Connect with guest Amy Dill-Amoss on LinkedIn: https://www.linkedin.com/in/amycdillamoss/🎙 Hosted by Andrew Kordek#franchiseemailmarketing#emailmarketingtips#franchisemarketing

Welcome back to Email Never Sleeps! In this episode, host Andrew Kordek sits down with Rachel Sanders, co-founder and CEO of Rootine, a health and wellness company revolutionizing personalized nutrition and supplements. Key Takeaways: -Why scaling email campaigns requires data driven decisions. -The importance of personalization in building customer trust. -How to balance creativity and strategy in email marketing. -Tips on integrating email with other marketing channels for a seamless customer experience. Whether you're a seasoned marketer or just starting your journey, Rachel's insights will help you rethink and refine your email strategy. Don't miss this one! 🔗 Connect with Andrew: https://www.linkedin.com/in/andrewkordek/ 🔗 Connect with Rachel: https://www.linkedin.com/in/rachel-soper-sanders/ Don’t forget to like, subscribe, and hit the bell for updates on future episodes. Share your thoughts and key takeaways in the comments below!

In Episode 31 of Email Never Sleeps, host Andrew Kordek sits down with Mike Hillyer from KumoMTA to explore the key considerations of on-premises email solutions versus SaaS platforms. When should your organization think about bringing email operations in-house? What are the benefits and challenges of managing your own email infrastructure? If you're in the email marketing space and have wondered if an on-premise solution is right for your business, this episode is for you. Mike dives deep into: The differences between on-premise and SaaS email solutions. Why scalability, control, and compliance may make on-premise the better choice. Real-world scenarios for when on-premise solutions outperform SaaS alternatives. Join us for a comprehensive discussion on navigating the evolving landscape of email infrastructure and learn when it makes sense to take full control of your email operations. Connect with Andrew: https://www.linkedin.com/in/andrewkordek/ Connect with Mike: https://www.linkedin.com/in/mikehillyer/ #EmailMarketing #OnPremiseSolution #EmailInfrastructure #ESP

Andrew Kordek is joined by Tricia Babischkin, Director of Strategy and Analytics at Shaw + Scott. This episode is about Email and SMS Marketing: how to integrate these two powerful channels effectively and why doing it wrong is worse than not doing it at all. Whether you’re an email marketer, an SMS enthusiast, or someone looking to improve your overall marketing strategy, this conversation provides the practical advice you need. The Do’s and Don’ts of Email and SMS Integration Andrew and Tricia discuss the nuances of combining email and SMS channels effectively. Too often, marketers treat them as isolated entities, leading to fragmented customer experiences. Learn how to integrate email and SMS to deliver cohesive, personalized messages that meet the needs of your audience. Tricia shares her thoughts on how brands can avoid the pitfalls of sending disjointed messages across platforms and how to do it right from the very start. Stop Treating Email and SMS as Silos Tricia points out that email and SMS should not be isolated; instead, they must work together in tandem to provide a consistent and engaging customer experience. By understanding the cross-channel customer journey, marketers can ensure that both channels work together seamlessly. The conversation also touches on how many brands have silos between their email marketing and SMS marketing teams, resulting in messaging that feels disconnected. This episode is full of examples of how to get the different marketing silos in your organization aligned. SMS is NOT Email - Differentiate the Messaging A key takeaway from the discussion is the importance of differentiating the messaging between email and SMS. Tricia explains that SMS is all about immediacy and urgency, perfect for quick reminders or last-minute deals, while email allows for more in-depth storytelling and brand messaging. The worst mistake a marketer can make is sending the exact same message via both channels, as they serve different purposes in the customer journey. Use Cases for SMS and Email in Different Verticals The conversation shifts towards how different industries should use SMS marketing and email marketing. For instance, B2C businesses can effectively use SMS for time-sensitive promotions, while financial services might use SMS for authentication and important notifications. Andrew and Tricia share their thoughts on which verticals should avoid SMS altogether due to the potential for high costs and low engagement. The Right Timing and Strategy Timing is everything when it comes to SMS marketing. Andrew stresses that marketers should be aware of how quickly they need to act after acquiring a new phone number. Too often, brands gather phone numbers for months before sending a message, by which time the customer has forgotten opting in—leading to confusion and opt-outs. Tricia advises having an SMS campaign ready to go before you collect a single number. Developing a Content Calendar for Integration Tricia recommends building a comprehensive content calendar that spans both channels for those wondering how to start integrating email and SMS. By planning out content and campaigns together, marketers can ensure that they’re not spamming their subscribers and that they’re sending messages that add value to the recipient’s experience. The episode highlights how a well-coordinated content calendar can help avoid overlap, reinforce key messages, and improve overall campaign effectiveness. Common Pitfalls and How to Avoid Them Tricia and Andrew share some of the common mistakes brands make when launching an SMS program. From failing to differentiate the channel from email to not understanding the country-specific regulations, they cover the do’s and don’ts for getting SMS marketing right. One interesting insight: testing whether a standard text message (SMS) performs better than a multimedia message (MMS). Spoiler alert—in most cases, a simple SMS outperforms. #EmailMarketing #SMSMarketing #DigitalMarketing

Join us for Episode 27 of 'Email Never Sleeps' where Andrew Kordek dives deep into the world of casino marketing with Julia Carcamo, President and Chief Brand Strategist of J Carcamo & Associates. In this insightful conversation, Andrew and Julia discuss the complexities of modern casino marketing, evolving loyalty programs, and how digital channels have transformed the landscape for casino marketers.Discover how casinos balance attracting younger audiences while maintaining loyalty among their core customers. Julia shares her expertise on the importance of personalization, the power of making your marketing messages count, and how successful casino marketing is all about understanding the customer journey and adapting to the challenges of today.Get practical tips on leveraging email, social media, and rewards programs to connect with your audience and build long-lasting relationships. Whether you're a casino marketer or just curious about the industry's intricacies, this episode is packed with valuable insights!Listen to the full episode now and subscribe so you never miss an update! Follow Julia Carcamo: LinkedIn: https://www.linkedin.com/in/juliacarcamo/ Follow Andrew Kordek: LinkedIn: https://www.linkedin.com/in/andrewkordek/ If you haven't already, please rate our podcast on Spotify to support our mission of making email marketing smarter!

Tune into this enlightening episode of "Email Never Sleeps," hosted by Andrew Kordek and presented by iPost. Join us as we welcome Stephanie Markadonatos, a veteran in the email marketing landscape with over a decade of expertise across the finance, retail, and healthcare sectors. In this episode, Stephanie delves into her strategies for leveraging email communications to build and maintain customer trust. She shares transformative insights and real-world examples from her extensive career, illustrating how targeted communications can enhance customer relationships and foster long-term loyalty. Whether new to email marketing or looking to refine your approach, this discussion will equip you with the knowledge and tools necessary to use email as a powerful trust-building medium. Stephanie's practical tips and engaging stories are invaluable for anyone aiming to make their brand more relatable and trustworthy through effective communication strategies. Don't miss out on these expert insights that could revolutionize your email marketing and customer engagement approach. Subscribe and stay tuned for more episodes that help you excel in the ever-evolving marketing landscape! Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ Stephanie Markadonatos: https://www.linkedin.com/in/stephaniemarkadonatos/

Welcome to Episode 23, Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek and presented by iPost. In this must-watch episode for digital marketers, data analysts, and business leaders, our special guest Vince Cersosimo, CEO and Co-Founder of Webbula, dives deep into the critical importance of maintaining clean data for successful email marketing. If you're struggling with deliverability, want to enhance your email marketing strategies, or simply curious about the real difference between list verification and data hygiene, this video is tailor-made for you. Discover actionable insights on how clean data can drive your email campaigns' success and why regular data hygiene is a non-negotiable part of modern digital marketing. Vince explains the subtle yet impactful distinctions between data verification and hygiene, emphasizing the dangers of neglecting these crucial steps. For anyone aiming to boost their email deliverability and effectiveness, understanding these elements can transform your approach and results. 🔗 Connect with the experts for deeper insights: Andrew Kordek: LinkedIn Vince Cersosimo: LinkedIn This episode is an essential resource for anyone serious about leveraging clean data to amplify their email marketing efforts. Whether you're a seasoned professional or new to the field, the knowledge shared here will equip you with the tools to maintain a robust, effective email strategy. #EmailMarketing #DataHygiene #DigitalMarketing #ThePowerOfCleanData #BusinessGrowth

Welcome to Episode 20 of "Email Never Sleeps," where we dive deep into B2B email marketing with our guest, Kate Arney-Cimino, from Los Angeles, California. With a robust sales and content marketing background, Kate shares unique insights on crafting compelling email campaigns that resonate with diverse audiences.This episode explores effective transitions from sales to content creation and discusses strategies for genuine audience engagement in B2B marketing. Kate emphasizes understanding the customer, adapting tone, and addressing their pain points to create meaningful interactions.This video is for you if you are searching for content related to B2B Email Marketing or B2B marketing strategies. Tune in to gain practical advice from a seasoned expert on crafting emails that inform, resonate, and engage. #B2BEmailMarketing #ContentMarketing #emailstrategy Connect with Kate - https://www.linkedin.com/in/katearneycimino/ Connect with Andrew - https://www.linkedin.com/in/andrewkordek/

Want to know the difference between CDPs, DMPs, and CRMs? Join us on Email Never Sleeps to explore what CDPs are and why brands are jumping on board. Special guest Roy Wollen will break it all down - don't miss out, hit subscribe now! Roy Wollen: https://www.linkedin.com/in/roywollen/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

Welcome to Episode 16 of "Email Never Sleeps," where we challenge the status quo of social media icons in emails! Are you tired of the same old icons sitting unnoticed in your email footers or headers? Join our host, Andrew Kordek, and special guest, Jay Oram from Action Rocket, as they get into innovative ways to integrate and leverage these icons effectively in your marketing emails. Whether you're a seasoned email marketer or just getting started, this episode is packed with insights and strategies that could transform your engagement with your audience. Don't miss out on rethinking the role of social media in your emails for better engagement and results! Jay Oram LinkedIn: https://www.linkedin.com/in/jayoram/ Andrew Kordek LinkedIn: https://www.linkedin.com/in/andrewkordek/ If you find channels like Neil Patel or Stewart Gauld insightful, you'll definitely want to join this discussion on "Email Never Sleeps" for cutting-edge email marketing tips and strategies. #EmailMarketing #SocialMediaInEmail #DigitalMarketingStrategies #MarketingTips #ActionRocket #JayOram #EmailDesign #SubscriberEngagement

Today, on this latest episode of Email Never Sleeps, we discuss "Secrets to Success and Common Failures in Email Marketing" with Andrew Kordek and the fantastic Tali Hasanov. If you're passionate about digital marketing and want real-world insights from industry veterans, this episode is for you!Tali brings years of expertise in digital marketing, from strategy and deliverability to comprehensive program assessments. We discuss practical strategies that have led to our successes and reflect on the failures that taught us invaluable lessons.Whether you're experimenting with new marketing techniques or fine-tuning your approach to email campaigns, our conversation will provide actionable advice that could transform your strategy and results.Watch the full discussion to discover:-The fundamentals of setting up successful email campaigns-Common pitfalls that marketers should avoid-Strategic testing and adaptations for evolving market demands"This episode is a must-watch for anyone who wants to leverage email marketing more effectively while confidently navigating its challenges.#EmailMarketing #DigitalMarketing #MarketingSuccess #EmailNeverSleeps Transform your email marketing strategy by understanding what truly drives success and how to learn from missteps.

With email technology continuously evolving, mastering the art of email development has never been more critical. Jump into the fundamentals with "Email Development 101: How To Do It Right," featuring expert insights from Andrew Kordek and Anne Tomlin in Episode 12 of iPost’s podcast "Email Never Sleeps." This episode explores the essentials of email development, a must-have skill set for today’s digital marketers. Andrew and Anne unpack the intricacies of crafting effective, responsive email designs that captivate and convert. Whether you're a newbie or looking to polish your skills, this talk will equip you with the knowledge to excel in the fast-paced world of email marketing. Learn more about email strategies here: https://www.ipost.com/blog/ 🔗 In This Episode: Anne Tomlin: https://www.linkedin.com/in/annetomlin/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ This episode highlights the best practices in email development and tackles common challenges and how to overcome them. If you've enjoyed content from digital marketing leaders or are actively following platforms like Email Geeks Community, this episode is particularly enlightening! Join us as we explore practical strategies to enhance your email campaigns and ensure they perform beautifully across all devices and platforms, no matter the inbox! #EmailDevelopment #EmailMarketing #DigitalMarketing #EmailGeeks