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- 🇮🇪IE · Marketing#1100K to 300K
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30K to 90K🎙 Daily cadence·33 episodes·Last published 5d ago - Monthly Reach
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40K to 120K
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On the show
Recent episodes
41 - Emma Kelly on Elevate Turning 25
Jun 19, 2026
16m 32s
40 - Ringers Creative: Solving Proper Problems
Jun 11, 2026
17m 58s
39 - How To Become A Market Of One & Tackling Traffic Decline
Jun 4, 2026
18m 01s
38 - Markgo - Big Marketing for Small Businesses
May 28, 2026
15m 03s
37 - Live from The Podcast Show London 2026: Trends and Takeaways
May 21, 2026
19m 21s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/19/26 |  41 - Emma Kelly on Elevate Turning 25 | What does it take to build a PR agency that lasts 25 years? Emma Kelly, founder of Elevate PR, joins Daryl to answer exactly that.Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communications landscape — from the internet era to 4G, the influencer gold rush, and the rise of TikTok — while keeping her agency deliberately small, sharp, and client-focused.In this conversation, Emma gets candid about the talent erosion she's seeing in marketing teams today, why she hires for attitude over credentials, and why being physically in the office together is still non-negotiable for building great people. She also reflects honestly on what it means to be a woman in her mid-fifties running an agency in an industry that hasn't always valued experiencePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 16m 32s | ||||||
| 6/11/26 |  40 - Ringers Creative: Solving Proper Problems | What does it take to build a creative agency around genuinely hard problems? This week on The Irish Marketing Podcast, Daryl sits down with Miriam Hendrick and Bobby Burns, the principals behind Ringers Creative, for a wide-ranging conversation about agency life, culture, and what it really means to do good work.They dig into the concept of the 'proper problem' — why the brief on the page is rarely the real brief — and how that philosophy shapes everything from pitching to hiring. Miriam and Bobby also open up about their recent competitive pitch win with Donegal Catch, a brand so embedded in Irish culture that even naming it conjures its most famous line. The challenge now? Building the next chapter.There's also an honest conversation about ego, culture, and why their no-dickheads policy starts at the hiring stage. Plus, Bobby's 14-year side hustle in lawn mowing makes a surprise appearance.Presenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 17m 58s | ||||||
| 6/4/26 |  39 - How To Become A Market Of One & Tackling Traffic Decline | Is your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle two of the most pressing challenges facing marketers and agency leaders right now. First, Robin Bonn of Co-Definery joins us ahead of his IAPI presentation on June 10th, to share a frank, no-excuses assessment of why so many agencies are struggling — and what the world's most progressive agencies are doing differently to stay irreplaceable. Then, Brendan Almack and Lisa Woods from Wolfgang Digital break down the dramatic decline in organic search traffic driven by the rise of AI search and Google's AI Overviews, explaining why the traditional click-through model is broken and what brands can do to respondPresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 18m 01s | ||||||
| 5/28/26 |  38 - Markgo - Big Marketing for Small Businesses | What happens when experienced advertising executives get tired of watching small businesses throw money at marketing that simply doesn't work?They build something new. In this episode, Daryl sits down with the founders of Markgo — a fresh venture brought to life by the team at Hyphen Strategy and seasoned media industry veteran Peter McPartlin.They spoke about how years of working with SMEs revealed a painful truth: most small and mid-sized businesses are trapped in a cycle of 'random acts of marketing' — busy on social media, hiring influencers, sponsoring events — but with no strategy, no clear objective, and no results to show for it. Presenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 15m 03s | ||||||
| 5/21/26 |  37 - Live from The Podcast Show London 2026: Trends and Takeaways | The Irish Marketing Podcast went international this week, broadcasting live from the Podcast Show 2026 at the iconic Business Design Centre in Islington, London — where the biggest names in audio gathered to shape the future of the industry.Jennifer Dollard, Content Director at ACAST, unpacked why video has gone from question mark to core strategy, and why the industry's professionalisation is accelerating faster than anyone expected.Tom Webster, partner at Sounds Profitable and a 20-year audio veteran, shared fresh findings from a landmark UK advertising landscape study and explained why multi-channel is no longer optional. And Ruth Fitzsimmons, Director of Digital at Bauer Media Ireland, offered her perspective on what all of this means for the Irish market. Whether you're a brand, an agency, a creator, or simply someone who loves the world of audio, this episode is packed with actionable insight from the people driving the industry forward. Hit follow so you never miss an episode.Presenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 19m 21s | ||||||
| 5/14/26 | 36 - Media Awards Winners: RTE & EssenceMediaCom, Virgin Media | How do you seamlessly integrate a fast-paced retail brand into a TV storyline filmed six months in advance? And what exactly does it take to be named "Sales Team of the Year" in a rapidly changing media landscape?In this episode, Daryl speaks to 2 winners from the 2026 Media Awards. First, we unpack Lidl’s groundbreaking and highly authentic product placement campaign on one of Ireland's most beloved TV shows. We go behind the scenes to discuss the massive logistical challenges of aligning real-world seasonal offers with long-term scriptwriting, and why true authenticity is the new gold standard for driving business growth.Daryl speaks to Tara Moran from the award-winning Virgin Media commercial team. She shares the secrets behind their success, how a simple question—"How can we help?"—unlocked incredible client opportunities during market uncertainty, and how they are pioneering new ways for brands to reach audiencesising and advertiser-funded programming are the new frontiers of TV media.Presenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 15m 35s | ||||||
| 5/7/26 | 35 - Paul Dervan: The Essential Guide to AI For Marketers | What separates the marketers who will thrive in an AI world from those who won't?According to Paul Dervan, founder of Run with Foxes, it comes down to whether you're a fox or a hedgehog. Drawing on Philip Tetlock's Superforecasters research, Paul explains why the ability to draw on multiple perspectives, stay curious, and adapt your thinking is more valuable than ever — and why clinging to process-heavy skills is a liability.In this conversation, Paul shares how he went deep on AI during his time at Miro, what he discovered about the behaviours of people who use AI most effectively, and how he now helps marketing and sales teams redesign the way they work. He also walks through practical examples, including a custom research agent he built to automate information gathering, so he can spend less time on the work about the work and more time making good decisions. Paul gave his take on the fundamental skillset that makes you valuable in an AI world We spoke about Paul’s team of AI agents Clara, Jo and Nate, about creating systems for writing and ad generation, the benefits of sceptical optimism and how Paul’s second book is progressing.Worth a listen if you want to get practical about AI rather than just anxious about it.Presenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 36m 56s | ||||||
| 4/30/26 | 34 - Exclusive: Inside the New Bord Gáis Energy Campaign | What does it take to cut through one of the most competitive sponsorship categories in Irish sport? On this week's Irish Marketing Podcast, we go behind the scenes of the brand new Bord Gáis Energy GAA campaign — before it even officially launches. Host Daryl sits down with director Ben Tonge and Bord Gáis Energy's Director of Marketing, Meadhbh Quinn to explore how this fresh, humour-driven campaign came to life.We hear why the team deliberately walked away from the emotional 'commitment to your county' playbook that dominates GAA advertising, and how they brought the Two Johnnies and Lee Chin together in a way that feels genuinely different. Ben opens up about his comedy roots — from directing the Ted Lasso trailer to running a brilliantly chaotic live cabaret night called Shamn Bodie, cooking hot dogs on stage while hosting five acts — and explains how those live performance instincts shape everything he does on set.Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 13m 22s | ||||||
| 4/23/26 | 33 - Mark Shanley And The Art of Unique Creative Direction | What does it actually take to make advertising that people love rather than skip?In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\TBWA someone who grew up playing in ad agency art departments and went on to win countless industry accolades. We dig into the unglamorous reality behind award-winning work: the grind of generating a hundred ideas to find one good one, the steep learning curve of stepping into creative leadership with no real training, and why giving your team explicit permission to fail might be the most powerful thing a creative director can do.We also go behind the scenes of the iconic Nothing Beats a Londoner Nike campaign — a 16-month production involving 250 real Londoners alongside some of the biggest names in sport and music — and explore what made it possible when so many ambitious projects collapse under their own weight. Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 17m 38s | ||||||
| 4/16/26 | 32 - Bank of Ireland "Right With You" Campaign Rollout w Laura Lynch CMO | How are everyday apps like Uber changing the face of traditional banking? And why are we still so uncomfortable talking about money around the dinner table? In this episode, Daryl sits down with Laura Group CMO from Bank of Ireland to explore the evolving landscape of finance, marketing, and customer experience.Laura shares fascinating insights from her journey with the bank since 2007, detailing their massive shift from a traditional, product-led model to a holistic approach that supports customers at every single life stage.We dive into the psychology of financial confidence, the daily "micro-decisions" we make with our money, and the strategic thinking behind Bank of Ireland’s new "Right With You" brand platform.Plus, Laura breaks down the bold, unconventional launch strategy for their latest campaign—which involved taking over an entire ad break during the 9 o'clock news to create a massive national moment.In this episode, we cover:The New Service Benchmark: Why banks are no longer competing with other banks, but with tech giants for customer expectations.Customer Life Stages: How to shift a business from pushing products to genuinely understanding what people need from cradle to grave.Financial Confidence: The truth about money taboos and how small, everyday transactions build trust.Marketing Masterclass: Behind-the-scenes of the "Right With You" platform and how to execute a launch that guarantees cut-through and memorability.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 20m 47s | ||||||
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| 4/9/26 | 31 - Fiona Curtin - Marketing Director, Heineken | For this weeks podcast it was a pleasure to have Fiona Curtin, Director of Marketing at Heineken in the booth. Fiona has a tonne of insights on shifting consumer behaviour, responsible marketing, evolving brands, ethics and innovation.In the course of the interview, Fiona lifted the lid on Heineken's Always A Choice research and we spoke about the "Magic" of Balancing Business and Creativity and the 10 minute heartwarming documentary The Pub That Refused To Die.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 25m 17s | ||||||
| 4/2/26 | 30 - Youtube and The Broadcasters Dilemma w Ben Woods from Midia Research | On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform for other streamers and broadcasters.Topics included1. Youtube's Omnipotence and Global Footprint2. How traditional broadcasters are changing their strategy3. How storytelling Trumps "Algorithm Hacking".4. In the youtube age, how networks need to become talent incubators5. Why Youtube needs to comabt low-grade AI content to stay premium and protect ad revenuePresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 16m 47s | ||||||
| 3/27/26 | 29 - Ken Robertson Talks Tenth Man "Punk Spirit" | Earlier in the year, we released an interview with Ken Robertson CEO of Tenth Man and former Paddy Power renegade marketer and today we’re bringing your part two of that interview.This time the focus the last 8 years and the Tenth Man story which as we’ll hear started at a couple of hot desks in Camden Street and has gone on to create memorable pieces of work for Bord Gais Energy, Guinness, 3 Mobile, Red Bull, Maserate and perhaps most famously their disruptive work in support of Kneecaps artistic endeavours.In the pod, Ken spoke abouthow The "10th Man" philosophy is built on contrarianism.how cultural authenticity is non-negotiable for brands.the rewards of their long-running partnership with Kneecapwhether or not he will ever write a tell all memoir....Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 13m 55s | ||||||
| 3/20/26 | 28 - Irish Audio Awards Highlights with Mark Shanley, Damian Hanley, Alex Jenkins | The Irish Audio Awards which took place in Smock Alley Theatre in Dublin last week. This is an unusual event which steps outside the norms of your average awards show.The Audio Awards is not just about giving out gongs; it’s a fully fledged show and live event including podcast interviews, live music, panel discussions and of course the award themselves.On todays pod, we give you a flavour of what the awards were like with some of the best bitswe’ve got an interview with judge and executive Creative director at Adam&Eve Mark ShanleyAnton interviewing Alex Jenkins, editorial director at Contagiouswe’ll playback some of the winners and we’ve got an interview with the Board Creative Director of the agency talking about the Grand PrixPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 17m 06s | ||||||
| 3/13/26 | 27 - Pitch Perfect 2026 Winners, Saor Water and Examinaite | On the pod this week we're covering the Pitch Perfect 2026 Final which took place in TU Dublin Grangegorman. We spoke to the overall winner Ryan Ormonde from Saor Water and Gavin Doyle from Examinaite who picked up the audience appreciation award on the day. The standout winner of the Pitch Perfect 2026 competition, Saor Water, helps brands ditch plastic bottles in favour of customised, sustainable aluminium cans. Ryan explained how Low MOQ is Saor Water's killer competitive advantage. Gavin Doyle is the head of Examinate - an AI-powered adaptive learning platform that assesses each student's level, personalises their experience, and gives instant feedbackPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 15m 32s | ||||||
| 3/6/26 | 26 - Súil Feasa Report - How to Improve Advertising Through The Irish Language | We are currently in the midst of Seachtain na Gaeilge, the world's largest international festival dedicated to promoting the Irish language and culture which started on March 01.On the same day, I was joined by Aoife Porter from Bua Marketing and Gerard O’Neill Chairman of Amárach Research to discuss the recent Súil Feasa report which addresses a key component of Irish language advertising ie how well it is comprehended.In the pod we spoke abouthow regulatory spend is driving growthhow Irish proficiency is low despite widespread exposure. how Irish language advertising generates active engagement. how "Transcreation" beats translation.why English and Irish campaigns work better togetherPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 18m 19s | ||||||
| 2/27/26 | 25 - Barry Dooley on the 75th Anniversary of Association of Advertisers in Ireland | It's the 25th edition of the The Irish Marketing Podcast, powered by IMJ and Tinpot Productions,Barry Dooley CEO of The Association of Advertisers in Ireland joined Daryl in studio on the occasion of their 75th anniversary. Barry spoke about the AAI past and present and the role that it plays in terms of advocating for the right to self regulation and fair competition and about how he sees the industry evolving into the future. And we spoke about his part in an iconic campaign that’s run for more than 20 years for a certain well known tea brand.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 14m 25s | ||||||
| 2/20/26 | 24 - Disappoint Your Clients with Danny Cullen, The Public House | This week's podcast as follow up to a recent article by Danny Cullen Associate Creative Director at The Public House.The piece had the slightly counterintuitive title Disappoint Your Clients. On todays podcast, Danny talks about the merits of selectively disappointing your clients particularly when it come to points of difference around creativity and where they do arise how those problems are best addressed and discussed earlier in the production process.Danny also gave us some background on a couple of recent campaigns for Irish Defences Forces and 48 mobile.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 15m 07s | ||||||
| 2/13/26 | 23 - Droga5 Dublin 26 Minutes Samaritans Campaign | In this week's podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration.We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were the perfect candidates for the role and were "hiding in plain sight." The campaign achieved a massive impact on a Micro-Budget and went on to receive international iIndustry recognition.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 15m 35s | ||||||
| 2/6/26 | 22 - Ken from Tenth Man Part 01:The Paddy Power Years | This week we're joined by Tenth Man CEO Ken Robertson for Part 01 of a 2 parter covering his storied history in the industry and his time with Tenth ManKen spoke to us aboutHow the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny. How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch Ireland's biggest sports betting siteHow the proxy effect strategy helped the brand's marketing cut through, particularly with young menHow the marketing team operated with significant freedom under CEO Patrick Kennedy, who understood that the brand's uniqueness was its strength. In a bid for global publicity, why the company sponsored Dennis Rodman to organize a basketball tournament in North Korea for Kim Jong-un's birthday. Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 14m 53s | ||||||
| 1/30/26 | 21 - Mark McCann and the Oliver Ireland Secret Sauce | On this weeks podcast, Mark McCann CEO of Oliver Ireland joins us to talk about his agency journey. We covered lots of ground including The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency. The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an external agency.How AI has been a hugely effective tool to drive efficiency and scale creative platforms. The Importance of Authenticity and why it remains a critical factor for brands. How to build the best teams by fostering a culture of freedom and giving early responsibility. Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 14m 12s | ||||||
| 1/23/26 | 20 - Paul Kelders, Jump! Innovation Agency & Eoin Tuohy, Pitch Perfect Winner | Pitch Perfect is an initiative as part of Local Enterprise Week in Dublin. The competition gives 6 early stage start ups the chance to pitch for 5000 euro in cash and 12 months of free incubator space.It's an idea I think that’s at the intersection of business and marketing. We talk to former winner Eoin Tuohy from Sports Impact Technologies, a company that makes clever wearables that monitor real time impacts in sports.Jump! the Innovation Agency recently announced that it has been engaged by MotoGP to develop its brand positioning and strategy with a view to growingthe Moto GP fanbase so it’s a great time to talk to MD Paul Kelders about how he keeps the cogs and wheels of innovation movingPaul shared lots of insights including how he made the move from Guinness Marketing Manager to Jump co-founderhelping companies find their future statehow enabling people to be wild leads to successthe ambition of adding 15 million Moto GP fanssectoral challenges and opportunitiesPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 22m 21s | ||||||
| 1/16/26 | 19 - Bord Gáis Energy Know Your Power with Meadhbh Quinn and Ken Robertson | On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a low-interest category into something with cultural resonance that people can connect with.On the pod, we’ve got perspectives from the client and creative side; Meadhbh Quinn Director of Marketing at Bord Gais Energy joined us to talk about what it’s like to come on board with a strong legacy brand and her ambitions for the future and Tenth Man founder and CEO Ken Robertson also joined us to talk about the creative impetus behind Know Your Power.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 15m 19s | ||||||
| 1/9/26 | 18 - Spotify Allianz Seatbelters Campaign, Jonathan McCrea talks 2026 Tech | We are fresh refreshed and ready to go for 26 with a bumper edition of the pod today.Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an Epica Award so we're going back to the vault to bring you the previously unpublished interview where Damian tells us the story of the idea and what it was like to work with an unusual duo, Manny and Stuart Copeland.We also speak to Jonathan McCrea, Futureproof presenter and AI trainer and consultant par excellence about some of the upcoming technology implications for marketing and advertising in the coming year. Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 25m 10s | ||||||
| 12/26/25 | 17 - Irish Marketing Podcast Wrapped Part 02 | The countdown continues as we unwrap your favourite moments from the podcast so far. We've dived into the stats and picked some optimal moment from the most downloaded podcasts since we started in September. Today we're re-spinning the top 03 clips, includingan interview with Keith Lawler from Laudhuasour post Effies interview with Andy Pierce Group Strategy Director at Core, Damien Dineen Head of Brand with National Broadband Ireland and Hazel Casanova Senior Marketing Manager NBIEdel McCabe from Publicis talking about the Problems Parked Campaign for AXAIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.iePresenter – Daryl MoorhouseSound Engineer – Sean Byrne🎙️ Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️ Subscribe to our Youtube channel📰 Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie | 16m 39s | ||||||
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