It's A TRIBE Thing — Behind The Scenes of Successful Membership Sites

Dr. Christine Li was an extraverted child who struggled to manage her time, and it left her constantly stressed. She took a job as a college admissions officer, discovered a love for psychology, and got her Ph.D. At her next job, she found herself tasked with designing a workshop about procrastination–something she needed more than anyone else. Now, at Procrastination Coach, she helps her patients ditch their stresses, fears, and the feeling of being "stuck" for good. She teaches productivity, self-discipline, and the essential steps to live without procrastination and to live a life of purpose and confidence. Today, Dr. Li joins the podcast to share her journey from procrastinator to procrastination coach, why there's no single path to success (and why that's okay), and the powerful ripple effect created when you help others unlock their potential. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/125

Kelly Cairns was on maternity leave from the National Health Service, and she found herself getting restless. She started looking for work-from-home jobs in the pre-social media era, and started landing gigs through online forums. Along the way, she learned how to make the most of technology and build online businesses. Now, at The Tech Angel, and through her membership, the WordPress Academy, she helps tech-scared female entrepreneurs find the confidence they need to put their businesses online. She helps them narrow down their options, simplify their workflows, and conquer their fear of technology. Today, Kelly joins the podcast to tell the story of how her boredom as a young mother became the fuel she needed to transform her life, how she turned her learnings as an aspiring entrepreneur into the tools so many women like her needed, and the beauty of letting go of your fear and going all-in on what you really love. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/123

Michelle Jacobik grew up in a family of penny pinchers. When she moved out, she knew she didn't want to live like that, spent far more than she was making, and dove headfirst into entrepreneurship to help dig her way out of credit card debt and payday loans. Now, at Envision + Thrive Academy, she helps her fellow entrepreneurs connect their visions, cash flow, and growth. She gives them the training they need to keep their businesses fiscally healthy, build viable plans, and achieve success without creating dozens of spreadsheets. Today, Michelle joins the podcast to share the story of how entrepreneurship became her lifeline when she needed it most, how she grew a business from $600,000 in revenue to over $12 million in sales within a year, and how to take the first step as you launch a membership of your own. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/121

Jerry Potter and his wife were radio presenters, personalities, and programmers who hosted a show together for 15 years. But shortly before his 40th birthday, they were both laid off, losing their salary and benefits while needing to provide for two young children. A friend told him about the world of social media consulting and he soon fell in love with the industry. Now, at Five Minute Social Academy (FMSM) Pro, Jerry helps businesses create profitable social media strategies without big teams, big budgets, or feeling the need to post every day. Today, Jerry joins the podcast to share the story of how he rebounded after suddenly losing his career, used his existing skills to become a new kind of content creator, and how social media has changed the landscape for consumers and marketers alike. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/119

Brian Dixon spent the first part of his professional life as a seventh-grade language arts teacher in Columbia, South Carolina. As he struggled to work with classrooms full of kids who couldn't read, he learned lots of tips on how to be a teacher - and knew he needed to write a book. He did all the steps, but in the wrong order, and became a business coach while amassing over a dozen rejection letters. Now, at Hope Writers, he encourages his members to get their message out by following the steps of the publishing process. He helps them engage their audiences and share meaningful words without sacrificing a meaningful life. Today, Brian joins the podcast to share what he learned from his own experiences with rejection, how he helps people conquer their fears and become published authors, and the power of surrounding yourself with people who have common goals. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/117

Gabbi Lancaster spent most of her life working as an after-school art teacher for kids and adults, but always struggled to pay her bills. When COVID put an end to her side job as a house painter, she invited all of her contacts to a private Facebook group where she would provide art and creativity prompts, and suddenly had over 300 signups. Now, at Art of Flow, she provides her members with fun and explorative art exercises designed to help them trust and connect with their innate talent. She nurtures and supports those with a yearning to be creative so their unique artistry unfolds and emerges naturally. Today, Gabbi joins the podcast to tell the story of how she turned her private Facebook group into a thriving membership business, getting over her fears, and the therapeutic power of art to change lives. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/115

Trupti Karjinni started dabbling in watercolors to get a sense of calm and release. She created an Instagram account to post a picture of her art each day, and soon found herself with over 10,000 followers and people reaching out to buy her art. She found a community and a long-overdue sense of belonging. Now, at Thrive with Trupti, she provides aspiring watercolor artists with online training. She offers classes, focuses on colors and pigments, mindset guidance, live Q&As, critiques, insights, prompts, and access to a vibrant group of like-minded creatives. Today, Trupti joins the podcast to share the story of how she left the world of marketing to become a full-time creative in less than five years, what she did to turn her Instagram following into a thriving membership business, and the beauty of finally finding your calling in life. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/113

Sasha Sousa always loved theater, but became a secretary and got a job in internal audits to pay her bills. When she learned about becoming a bridal consultant, she launched an event planning business and soon discovered her knack for speaking. Now, at Consultancy for Creatives, she guides creative event professionals that are struggling to level up their creative business. She helps them get visibility, build confidence, increase sales, and expand their reach in ways they never thought possible. Today, Sasha joins the podcast to share the story of how she found her voice, built two thriving businesses that inspire and feed off of each other, and why offering less can sometimes be giving so much more. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/111

Manu Muraro spent 15 years as a creative marketer for Cartoon Network. After she got laid off, she went to a startup, but the experience of being on all the time while holding a baby in her lap left her feeling exhausted, burned out, and unsatisfied. She decided to look slowly for another job and freelance until she found her next role. However, freelancing naturally led her to launch a membership business. Now, at Your Social Team, she helps social media managers and entrepreneurs use Instagram to take the guessing game out of content creation and generate top-performing posts. Today, Manu joins the podcast to share her story of healing from burnout, creating her own opportunities where others might see closing doors, and the beauty of saying "yes" - even when you don't have all the answers. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/109

Marisa Cummings got a degree in advertising because she feared she'd never be able to make a living as an artist. However, the older she got, the more inspired she felt to share her story as a self-taught artist and bring people along on that journey, which led her to create her first course. Now, at The Expansive Artists, she provides aspiring artists with workshops, courses, and community to empower their own creative lives. She helps them confidently, consistently, and artfully sell online to their ideal collectors. Today, Marisa joins the podcast to talk about the power of helping artists realize what they're worth, mastering the art of improv to become a better public speaker, and how to lean in to your calling and make life-changing discoveries. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/107

Lifelong knitter Shelley Brander worked her way up in the advertising industry and had great success, but knew she didn't want to sell cable TV and casinos for the rest of her life. She opened a modern yarn store with the intention to franchise, but after seven years still hadn't taken a dollar of profit. Now, at Knit Stars, Shelley has up-leveled her industry. She provides over 12,000 people with a platform to build businesses, discuss difficult topics, and get paid what their creativity is truly worth. She's also the author of Move the Needle: Yarns from an Unlikely Entrepreneur, which will be published by Hay House on January 12, 2021. Today, Shelley joins the podcast to talk about the legacies we build in life, the value of empowering her fellow artists, and the big wins she (and her clients) have experienced along the way. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/105

Over the last 100 episodes of this podcast, we've featured entrepreneurs in every stage of their journey. We've spoken to business owners who launched incredible membership sites just days or weeks before being interviewed, as well as experts who have been doing this for years. We've even featured entrepreneurs twice as they've made powerful pivots and adapted their business models to match what their audience needs as the world changed around them. On this podcast, we've focused on heart, love, and innovation, and shared beautiful stories along the way. To celebrate our 100th episode of It's A TRIBE Thing, we're flipping the script. Today, founder Stu McLaren interviews host Shelli Varela to share wisdom from 99 game-changing entrepreneurs! Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/103

During her time in corporate America, Becky Davis fell in love with public speaking. As she learned the craft and skill, she focused on growth and development within her company, and helped others earn millions. However, when she was injured during a surgical procedure, she realized it was her time to take the leap and build a business of her own. Now, through the Bulletproof Business Formula, Becky provides a training program for online educators who want to take the guesswork out of growing and scaling online businesses to multiple six figures while working less. Today, Becky joins the podcast to share her story of triumph over self-sabotage, finding clarity in purpose and in service, and the powerful ripple effect of her work. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/101