It's Baton Rouge: Out to Lunch

The media industry is having a rough decade. Newspapers are closing and local TV stations are being consolidated by distant owners. The advertising dollars that used to fund local journalism have mostly migrated to platforms that have no particular interest in what’s happening in your neighborhood. But, along with a number of other trends you can probably name, Baton Rouge isn’t following the rules. Brandon Foreman is CEO of Family Resource Group, a Baton Rouge company that has been connecting families to this community for over 30 years with its “Parents Magazine.” Today Family Resource Group publishes nine brands across seven markets — from Baton Rouge and New Orleans to Denver, Cincinnati, Birmingham and beyond — and has expanded well beyond print into digital campaigns, podcasts, and technology tools for advertisers. Brandon came to FRG through a somewhat unlikely route. His background is in technology — he ran a software company, a broadband internet provider in New Orleans, and launched several other ventures before arriving at the helm of a media company. He and his wife Amy, who is a publisher, received the 2024 Spaht Scholar Award from the East Baton Rouge Parish Library for their work championing literacy and education. When Brandon’s not running around taking care of business, he’s probably in the air. He’s a licensed pilot, and says the skies are where he does some of his best thinking.  André Moreau literally needs no introduction. He's a celebrity. A Baton Rouge native and LSU graduate, Andre started his career as a fundraiser at a university, decided at 27 that wasn’t the right fit, walked into television, and spent the next 40-plus years anchoring the news. Andre was the lead sports anchor at WAFB for years, then left for Columbus, Detroit, Los Angeles and San Diego before coming home to Baton Rouge in 2008. He co-anchored the top-rated newscasts at WAFB with Donna Britt, then spent years as anchor and managing editor at Louisiana Public Broadcasting. Andre has an Emmy, a Lifetime Achievement Award from the Louisiana Association of Broadcasters, and a Special Achievement Award for his coverage of Louisiana’s coastal crisis. He’s covered hurricanes, earthquakes, Stanley Cup parades, NBA championship parades, presidents, and yes, a pope. He retired from LPB in June 2023. By March 2025 he was back on the air at Louisiana First News. He says he missed being plugged in. He missed the scoop.  Local media is under real pressure right now. Stations are being bought by companies that have never set foot in Louisiana. Print advertising keeps shrinking. The economic model that paid for local journalism for a century is still being worked out. Yet, here we are in Baton Rouge, bucking the trend. Brandon is betting that if you build media around a community rather than just broadcasting at it — events, partnerships, publications people actually want in their homes — the business will follow. And André continues his 40 years of believing that local news matters to a community.  Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

Here’s a number that I keep coming back to. American restaurants throw away somewhere between 22 and 33 billion pounds of food every year. To put a price tag on it, that’s about $162 billion in food costs that just disappear. That’s before the restaurant makes a single dime. I’ve been thinking about that number since I started putting today’s show together, because both of my guests have something to say about it — just from very different places. My first guest is Kristen Smith. She and her husband Tre started a food truck in the middle of a pandemic, and they’ve been figuring out the food business ever since. Kristen runs the operations side — the compliance, the systems, the strategy. She’s not someone who wastes much. Resources or time. Kristen was born right here in Baton Rouge, grew up partly in Illinois when her dad’s job took the family north for a stretch, and came back to Louisiana through Teach For America in 2014, working in East Feliciana Parish schools. Her husband Tre was in the kitchen — working as executive chef at Little Village Downtown. When the pandemic hit, Tre got laid off. Around that same time, family came through with $20,000 to help them take a shot at the thing they’d always talked about. They drove up to Ohio, bought a food truck, and came home and launched Tre’s Street Kitchen in late 2020. Two weeks in, state restrictions changed again and they had to pivot almost immediately. For months they worked out of grocery store parking lots. Things have changed a lot since then. Tre was actually a guest on this show in 2023 — so much has happened since, we thought it was worth having Kristen come in and bring us up to date. They’ve done concessions at LSU, a Garth Brooks concert, a sauce line that went from their website to airport retail. And they’re now working toward a brick-and-mortar restaurant and grocery distribution by the end of the year. David Fluker grew up in the insect business — his family runs Fluker Farms in Port Allen, which has been supplying live insects to the reptile and research markets for decades. So he’s not someone who needed to be talked into bugs. What he needed was the right idea. That came from a friend who showed him fish waste being broken down by black soldier flies. The concept stuck with him for years while he kept working. Eventually, with researchers at Texas A&M and a grad student from South Africa, he launched Soldier Fly Technologies in 2015. The company processes organic waste — manure, produce scraps, feed mill byproducts — using black soldier fly larvae that turn all that material into animal feed and agricultural products. What David learned — and a lot of his competitors didn’t — is that growing insects at scale is really an operations problem as much as a biology problem. So Soldier Fly Technologies built its own breeding systems and production software, and now licenses all of that internationally. He has active projects in Mexico, Panama, El Salvador and California. He also helped start the North American Coalition for Insect Agriculture, which works with regulators as the industry gets sorted out. Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

There’s a particular kind of business story that you can really only tell about Louisiana. It usually starts with somebody who barely had two nickels to rub together, an idea that almost nobody else took seriously, and a lot of stubbornness. It almost never starts in a glass tower in a major metropolis. It starts in places like a front yard near LSU. Or in a small office somewhere on the way to the oil patch. Both of my lunch guests today are Louisiana people who built something out of, more or less, nothing. One of them runs a national company that has 400 vehicles, 25 offices around the country, and was a Super Bowl LIX vendor. He started it the year after he graduated from LSU. The other one runs a nonprofit in Mid City Baton Rouge that began with one neighborhood kid showing up at his front door asking him to fix a bike. Today it has worked on more than 10,000 bikes, and is the centerpiece of a $2 million renovation of a former church and rug shop on Government Street. Both of these guys are in their thirties. Both went to LSU. And both of them have grown their organizations far faster, and far further, than anybody would have predicted when they started. Corey Rosales is a New Orleans native who came to Baton Rouge for college and then stayed long enough to start a company. He graduated from LSU with a degree in petroleum engineering in 2018. A year later, in 2019, he founded American Safety. American Safety started out as an environmental response and industrial services company. Then COVID happened, and a record-breaking hurricane season happened, and Corey kept saying yes to opportunities. Today American Safety is a multi-division operation – industrial services, environmental response, disaster relief, and transportation. They have 25 offices, more than 400 vehicles, and somewhere between 300 and 500 employees, depending on the time of year. They were a vendor at Super Bowl LIX in New Orleans, where they moved more than 10,000 people during the event. They’re now the official transportation partner of the New Orleans Saints and the Pelicans. And, as part of their expansion, they recently acquired Baton Rouge–based Dixieland Tours. The President and CEO of American Safety is Corey Rosales. In 2010, Dustin LaFont was a recent LSU graduate, an AmeriCorps alum, and a middle school history teacher in East Baton Rouge Parish. He had grown up biking to school in Houma, and he commuted by bike at LSU to save money on gas and parking. In his spare time he’d sit in his front yard fixing up old bikes. One day a kid from the neighborhood came up to him and asked if he could fix his bike. Then more kids showed up. Then more. The neighbors started calling it “the front yard bike shop.” Dustin made it a nonprofit. After two years of running it on top of teaching, he quit his teaching job to do it full time. That nonprofit is called Front Yard Bikes. It’s now the largest community bike shop in Louisiana. Kids ages 6 to 18 earn credits by learning bike mechanics, welding, gardening, cooking, and cycling safety, and they apply those credits toward a bike of their own. Older kids can move into paid internships and earn job certifications in mechanics. In 2022, CNN named Dustin a CNN Hero. In 2023, City Year gave him their national Alumni Leadership Award. And right now, on Government Street in Mid City, Dustin and three other Baton Rouge nonprofits are in the middle of a $2 million build-out of a place called Youth City Lab – a former church and rug shop they’re turning into a bike shop, a performance stage, a barber shop and library, and a community gathering place for young people. The Founder and Executive Director of Front Yard Bikes is Dustin LaFont. There’s a tendency, when we talk about Baton Rouge business, to look toward the big oil and gas companies, the chemical plants, the institutions on the river. And those are real, and they matter. But the story of Baton Rouge is also Corey Rosales – a kid from New Orleans who came here for college and ended up running a transportation and disaster response company that helped move 10,000 people through Super Bowl LIX. And it’s also Dustin LaFont – a kid from Houma who came here for college and ended up creating a youth workforce development program in his front yard that now occupies an entire renovated block on Government Street. Both of these entrepreneuras are doing what Louisiana, at its best, has always done – they saw a need, they said yes, and then figured out the rest as they went. Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

Each year, the U.S. Patent and Trademark Office grants hundreds of thousands of patents to people who embody what we sometimes refer to as “American ingenuity”. These are folks who are creative problem-solvers, capable of out-of-the box thinking that leads to innovation.   From Thomas Edison to Steve Jobs, American ingenuity has resulted in a host of innovations and inventions that most of us now take for granted. I’m thinking of course of modern electricity and personal computers but also smartphones and, let’s face it, Artificial Intelligence.   Our healthcare system has benefitted from American ingenuity too. In the last 50 years, medical advances in diagnostics and imaging, and biotechnology and genetics, have revolutionized healthcare, leading to improved treatments, enhanced patient experience,  better public health, and greater efficiency and cost savings.  Perhaps the most obvious benefit of American ingenuity in healthcare is that Americans — and people living around the globe — are just living longer, healthier lives. Amy's lunch guests, Dr. Blake Williamson and Dr. Lawrence Salone, are both contributing to this universal progress with their individual insight and innovation.  Dr. Blake Williamson is the President and Managing Partner of Williamson Eye Center, a vertically integrated ophthalmology practice, combining optometry and ophthalmology to provide comprehensive eye care—from pediatrics to retirement age. Founded more than 80 years ago by Blake’s grandfather, Williamson Eye Center has grown significantly over the past decade, operating one of the highest-volume eye surgery centers in Louisiana. The center is often among the first practices in the world to access new eye-care technologies. For instance, Dr. Williamson was the first surgeon in the world to implant the Odyssey lens, a breakthrough cataract implant. After serving in the military, including a deployment in Iraq, Dr. Lawrence Salone returned to Baton Rouge where he became acutely aware of the lack of accessible mental health services and the high rates of suicide among service members. In 2012, Dr. Salone launched Post Trauma Institute, a Louisiana-based mental health organization offering integrated psychiatric services under one umbrella, including medication management, psychological testing, therapy, and substance abuse treatment. An early adopter of virtual mental health care, PTI has been offering telehealth services since 2014, well before telehealth became mainstream. Today, PTI employs five prescribers and seven therapists, offering services to veterans, National Guard members, and reservists, as well as a growing roster of employers concerned about absenteeism, burnout, and productivity.  the U.S. healthcare system is rapidly changing, driven by escalating costs, technological integration, and evolving policies affecting insurance. Despite these challenges, your approach to innovation will ensure your respective practices continue to provide affordable and accessible healthcare to our Baton Rouge community.   For a mid size city in the south, the presence of PTI and the Williamson Eye Center are two of the reasons we're punching way above our weight in healthcare here in Baton Rouge. Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by  Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

There are a lot of things to plan for when moving to a new city: renting a UHaul, forwarding personal mail, driving the most efficient route to a new job. But few people plan for or even consider what perhaps is the most important aspect to a successful transition to a new city: making friends. Making new friends is hard in any city but especially so in small towns and cities where friends have known each other since grade school, raised children together, or gone to the same church for decades. In communities like Baton Rouge, friends are built-in to a rich life often centered around family. Making friends is further complicated by our obsession with our digital devices. Go to most any place, including a restaurant or bar where you might expect to meet someone, and you’ll notice people’s heads bent towards their phones, scrolling past social media posts and videos. Today, “friends” are often people you’ve never met IRL.  Still, there are reasons and even places where a newcomer can meet friends with whom to have an in-person conversation. Stephanie Hansen of Les Amis Bake Shoppe and James Hyfield of Red Stick Reads own two such businesses in Baton Rouge.   Following in the footsteps of her aunt and grandmother and using family recipes, Stephanie Hansen opened Les Amis Bake Shoppe in August 2013 with the help and support of her mom. What started as a weekend operation baking and selling cupcakes has grown over the last ten years into a retail shop and a commercial supplier specializing in French macarons and made-to-order cakes, selling wholesale to restaurants, hotels and venues like L’Auberge Casino.  Les Amis, which is French for "the friends" increases its own circle of friends and customers with a move from Coursey Boulevard to Downtown Baton Rouge where it welcomes locals, newcomers, and tourists alike with their slogan "Where Good Friends Meet." If, by no fault of your own, you find yourself downtown at Les Amis without company but in need of companionship, then what goes better with a slice of cake than a good book? After years of working in management in food service at Whole Foods, James Hyfield yearned for a different career. He had always enjoyed reading, so with his wife Tere, James started small with a pop-up at the Mid City Makers Market that combined his love for books and his experience in food service. Prior to Covid, James and Tere ran eight to nine pop-ups around the city before in 2019 they opened their Red Stick Reads brick and mortar store on Eugene St., now located in a renovated warehouse off Government Street, near the Baton Rouge Music Studios.  Today, Red Stick Reads bills itself as a gift shop designed as a bookstore where you can meet book-loving friends at weekly storytime events, author talks, and poetry readings.  Some of our most vivid childhood memories are of birthday parties with multi-tiered, frosted cake with candles, small gifts wrapped in bright paper, and a gaggle of our closest friends. If we’re lucky, those same friends have celebrated other, equally memorable milestones with us over many years. But, if not, businesses like Les Amis Bake Shoppe, Red Stick Reads, and even Out to Lunch offer opportunities to make new friends and create lasting memories.     Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by  Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

Imagine if you had a few thousand dollars to spend however you wanted? What would you do? A few of my friends might put a down payment on a house. Others would take a long-dreamed about vacation. Or buy an expensive piece of art.  Most would give some money to their favorite charity.  Yes, Americans certainly are generous with their money. In 2023, individuals gave $374 billion dollars, representing 67% of total giving, according to Giving USA. Americans gave to organizations and grantmaking foundations working in human services, health, education, environment, and the arts, financially supporting an array of causes and programs essential to the social fabric of our communities. But by far, Americans gave to religious institutions and organizations: the churches, synagogues, and mosques that offer spiritual guidance and solace – a community of the faithful.   Chris Spencer knows something about the importance of supporting your parish church. As CEO and President of the United Methodist Foundation of Louisiana, Chris manages nearly $250 million on behalf of churches and philanthropists in the state, using his background in banking to help Methodist churches manage their investments and help donors with planned and legacy giving. The spiritual can be found in nature, too, and in different art movements, including Surrealism, Symbolism, and Spiritualism, a 19th-century movement that directly influenced modern art.  Cana Brumfield began her exploration of art at a young age. Inspired by her mother, an art therapist and teacher, Cana grew up taking art classes and going to art camps. In 2024, Cana began selling her art to the public under the brand name Luna Leaf Studio. Incorporating upcycled materials, Cana’s art evokes a childlike love and wonder for nature and the environment by incorporating whimsical aspects of design. Her work can be found at local art markets, including Brickyard South and The Magical Spring market at the Unitarian Church of Baton Rouge. Art and religion have long shared an inseparable bond. From ancient cave paintings and illuminated medieval manuscripts to grand cathedrals and temple sculptures, art has historically functioned as a visual language of faith. And, all along, but perhaps today more than ever, art and religion both rely to some extent on a foundation of finance. Which is what brings Chris and Cana together over lunch on a show about business in Baton Rouge! Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by  Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

In years past, formal dining rooms were used for Sunday dinner or holiday get-togethers, opportunities to cook a traditional meal, served on fine china, leisurely eaten among family or friends over a glass of wine. Today, estate sales are jam-packed with barely-used china no one wants because in most modern households meals are often fast-food or grabbed from the to-go counter and holiday meals are often catered and sometimes served on paper plates. So, what do you do if you are a homeowner with an underutilized formal dining room? Well, not so long ago Mauree Brooksher was in such a position when she and her husband bought a 50-year-old home with a traditional formal living room. Uncertain what to do with it, Mauree turned to social media for ideas. There, she found a blog showcasing a formal dining room converted into a mahjong room, with beautiful pictures of the tables and tiles. Mauree was hooked. Today, Mauree and her business partner Stephanie Politz, own and operate Mahjong Rouge, a club of sorts that offers mahjong classes and hosts tournaments to promote the game in the Capital Region.  Founded in 2024, Mahjong Rouge has taught 1,300 students the tile-based game that dates back to the mid-1800s in China. Now, the game has become so popular that Mauree and Stephanie recently launched Mahjong New Orleans. What constitutes “fun” changes over time and is different in each culture, each community, and each family. Technology has greatly impacted the ways we entertain ourselves and interact with others. From radio to television to games played on our computers, technology is constantly evolving and therefore changing our lives in new and different ways. What hasn’t changed is the simple pleasure and joy of being in the company of others. People with a strong sense of community just feel better, leading to greater emotional resilience and higher life satisfaction. Mahjong is an old game with an enduring purpose of gathering family or friends around a table for an evening of fast-paced skill and cunning. By teaching mahjong classes in Baton Rouge and New Orleans, Mauree and Stephanie are broadening people’s appreciation of Chinese culture and offering new opportunities for fun and community.     Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by  Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.

Since Starbucks opened its first store in Seattle in 1971, coffee shops have become a staple in nearly every city. In Berkeley, California there are approximately 59 coffee shops, resulting in one coffee shop for every 2,000+ residents, which is a higher ratio than Seattle. New York City has more coffee shops per capita than any other American city. When I read those numbers, I naturally thought to myself how do they all stay in business? How does each coffee shop or chain distinguish itself from its competitors? Katie Jenkins, Owner and Executive Director of Grace Therapy Center and Stir, has taken a thoughtful approach to business competition and growth. Grace Therapy Center is a clinic for children with autism and other developmental differences that Katie started in 2021. Now with three locations, Grace Therapy Clinic offers applied behavior analysis therapy (otherwise known as ABA) for indiividual children, children in social groups and at summer camps. Of all the positioning possibilities you could imagine for opening a coffee shop, tieing it to a series of specialty autism clinics isn't something even the folks at Starbucks or coffee shops in California or New York have thought of. But that's exactly what Katie Jenkins is doing with Stir Cofffee House on Airline Highway here in Baton Rouge. Stir employs Katie's child clients who mature and are old enough to join the workforce. The coffee industry is responsible for more than 2.2 million U.S. jobs and generates more than $100 billion in wages per year.  Over the years, we’ve had several guests on Out to Lunch who have contributed to the coffee industry’s success locally. By providing job opportunities at Stir to those who might struggle to find traditional work because of their intellectual and developmental disabilities, Katie Jenkins is not only contributing to the coffee industry’s success in Baton Rouge but she's providing invaluable work and life experiences for her clients at Grace Therapy Center.  Out to Lunch is recorded live over lunch at Mansurs on the Boulevard. You can find photos from this show by  Ian Ledo and Miranda Albarez at itsbatonrouge.com.See omnystudio.com/listener for privacy information.