The Danger of Measuring Everything with Doug Wilson

The Danger of Measuring Everything with Doug Wilson

From It's not all about the numbers! by Generation CFO

April 21, 2026 · 36 min · Season 4 · Episode 16

About this episode

Doug Wilson discusses the pitfalls of excessive data measurement and emphasizes the importance of focusing on what truly matters.

Chris and Mike are joined by Doug Wilson OBE, founder of Verdant Edge and honorary professor at Nottingham Trent University. From environmental monitoring and pandemic response to coaching and leadership, Doug shares why more data isn’t always better. They explore how to focus on what really matters, communicate clearly, and make better decisions without getting lost in the noise. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Chris, Mike

Guest: Doug Wilson OBE

Topics covered

  • data measurement
  • decision making
  • leadership
  • environmental monitoring
  • pandemic response

Keywords

  • data
  • leadership
  • decision making
  • environmental monitoring
  • pandemic response

Mentioned in this episode

Organizations: Verdant Edge, Nottingham Trent University

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