
The Danger of Measuring Everything with Doug Wilson
From It's not all about the numbers! by Generation CFO
April 21, 2026 · 36 min · Season 4 · Episode 16
About this episode
Doug Wilson discusses the pitfalls of excessive data measurement and emphasizes the importance of focusing on what truly matters.
Chris and Mike are joined by Doug Wilson OBE, founder of Verdant Edge and honorary professor at Nottingham Trent University. From environmental monitoring and pandemic response to coaching and leadership, Doug shares why more data isn’t always better. They explore how to focus on what really matters, communicate clearly, and make better decisions without getting lost in the noise. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Hosts: Chris, Mike
Guest: Doug Wilson OBE
Topics covered
- data measurement
- decision making
- leadership
- environmental monitoring
- pandemic response
Keywords
- data
- leadership
- decision making
- environmental monitoring
- pandemic response
Mentioned in this episode
Organizations: Verdant Edge, Nottingham Trent University
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