
Lean Launch Debrief: Lessons Learned From a $580K Launch
From Jereshia Said by Jereshia Hawk
April 7, 2026 · 40 min · Episode 289
About this episode
Jereshia Hawk shares insights and lessons learned from a $580K launch, discussing what worked, what didn't, and the importance of launch debriefs.
Every launch gives you data. The question is whether you slow down long enough to actually learn from it. In this episode, I’m walking you through a full debrief of our September 2021 Leverage enrollment launch, including the numbers, conversion rates, what worked, what didn’t, and the strategic shifts this launch validated for the business. We talk through why launch debriefs matter, how I think about benchmarks across the entire sales process, and what this launch revealed about waitlist co...
People in this episode
Host: Jereshia Hawk
Topics covered
- launch debrief
- business strategy
- conversion rates
- sales process
- entrepreneurship
Keywords
- launch
- debrief
- conversion rates
- business strategy
- entrepreneurship
- sales process
- Leverage enrollment
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