Journalism 2050

Before Elon Musk, there was Henry Ford: an attention-seeking car manufacturer, newspaper owner, and media celebrity who pushed reactionary views on the public and transformed society around his business interests. “Fordism” was more than a mode of production, it was a way of organizing society, involving large factories, nuclear families, stable employment, and affordable cars, refrigerators, and televisions. In a new book, Muskism, Ben Tarnoff, a technology writer, and Quinn Slobodian, a his...

In 2016, Sarah Alvarez, a former civil-rights lawyer and reporter, reimagined what journalism could be. Rather than break news or publish stories on a website, her project, Outlier Media, promised to provide the people of Detroit with information on any property they wanted, via text message—all they had to do was ask. Alvarez hoped that with vetted information, locals could hold landlords to account and avoid property scams in an increasingly hostile housing market. It was to be the first of...

In 2006, Jay Rosen, the media scholar, published his influential article “The People Formerly Known as the Audience.” His medium was as important as his message. Although the essay would later appear in media-studies textbooks, it was first published on his blog, a form invented in the late 1990s that seemed, in Rosen’s words, to give everyone their own printing press. Armed with such technologies, he said, the public would no longer simply consume journalism as passive spectators. They now o...

When Natalia Antelava co-founded Coda Story in early 2016 to cover democratic backsliding around the globe, she wasn’t expecting the tech industry to be such a big part of the story. It wasn’t only that autocratic regimes were benefiting from compliant Silicon Valley companies. By launching a new media organization, Antelava also discovered how entangled journalism itself had become with some of the same companies, which proclaimed their commitment to a free press while quietly cozying up to ...

In 1992, a writer named Douglas Rushkoff signed a contract for Cyberia, his book about the internet subcultures of the West Coast. The next year, his publisher canceled it, according to Rushkoff’s recollection, on the grounds that “by the time the book came out the Internet was going to be over.” (He later found a different publisher, and the book came out in 1994.) Since then, Rushkoff has been one of the most entertaining and pointed futurists (though he prefers “presentist” these days) chr...