Why You Stay Stuck Even When You Know Better w/ Nir Eyal

Why You Stay Stuck Even When You Know Better w/ Nir Eyal

From Journey to the Sunnyside by Sunnyside

March 26, 2026 · 37 min · Episode 234

About this episode

Nir Eyal discusses why people remain stuck despite knowing what to do, exploring the impact of beliefs on behavior.

Nir Eyal is the bestselling author of Hooked and Indistractable , and he has a new book out called Beyond Belief . What I liked about this conversation is that it gets at why so many people stay stuck, even when they already know what to do. We talk about what belief actually is, how it shapes what we notice and feel, how labels can quietly become identity, and why some forms of positive thinking can actually keep people stuck instead of moving them forward. At the center of the book is this idea that beliefs are not just thoughts in the background. They shape what we think is possible, and often they are doing a lot more to drive our behavior than we realize. CONNECT WITH SUNNYSIDE: Listen to Journey to the Sunnyside Podcast: https://bit.ly/4bxCqT3 Subscribe to Sunnyside’s YouTube Channel: https://bit.ly/3zuoID4 Instagram: https://www.instagram.com/joinsunnyside/ Facebook: https://www.facebook.com/joinsunnyside/ Twitter: https://x.com/joinsunnyside TikTok: https://www.tiktok.com/@joinsunnyside ABOUT SUNNYSIDE: Sunnyside is the #1 alcohol health app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like…

People in this episode

Host: Sunnyside

Guest: Nir Eyal

Topics covered

  • behavior change
  • belief systems
  • identity
  • positive thinking
  • self-improvement

Keywords

  • Nir Eyal
  • belief
  • identity
  • positive thinking
  • self-improvement
  • behavior change

Mentioned in this episode

Books & works: Hooked, Indistractable, Beyond Belief

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