Brent Beshore - Adventures in Permanent Equity - [Joys of Compounding, EP. 34]

About this episode

Brent Beshore discusses his unconventional approach to permanent equity and building enduring companies.

Our teacher today is Brent Beshore, founder and CEO of Permanent Equity, a firm that backs family-owned businesses across North America with no intention of ever selling. As we explore what it means to build enduring companies and live a meaningful life, we turn to Brent’s unconventional path – one that challenges the core assumptions of modern private equity and the incentives that shape it. Brent shares how his background in liberal arts and early experiences with success led him to question the traditional models of achievement, wealth, and performance. He describes why he rejected the “buy, lever, and flip” playbook in favor of permanent ownership, and how designing the right incentives can protect against short-term thinking and misaligned behavior. This special session explores Brent’s journey from studying poverty and politics to building a different kind of investment firm, alongside deeper reflections on faith, introspection, relationships, and the pursuit of the good life. Please enjoy class with Brent Beshore. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- Become a Colossus member to get our quarterly print…

People in this episode

Host: Colossus

Guest: Brent Beshore

Topics covered

• permanent equity
• family-owned businesses
• investment strategies
• modern private equity
• meaningful life
• incentives

Keywords

• permanent equity
• Brent Beshore
• investment
• family businesses
• private equity
• incentives
• meaningful life

Sponsors

Portrait Analytics

Mentioned in this episode

Organizations: Permanent Equity

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