#483 Casey Brown - Your Prices Are Too Low and You Don't Even Know It
From Just Get Started by Brian Ondrako
March 17, 2026 · 52 min
About this episode
Casey Brown discusses pricing strategies and the psychology behind underpricing in business.
Casey Brown, pricing expert and author of Fearless Pricing , shares her journey from chemical engineer to entrepreneur and pricing consultant. Casey unpacks why most businesses — regardless of size or industry — are leaving money on the table due to fear-based pricing decisions. She explains the psychology behind underpricing, the dangers of unnecessary discounting, and why a customer objecting on price is actually a buying signal. Casey also gets personal about her path from poverty to Fortune 500 to founder, the lessons of niching down early, the importance of meditation, and her evolving pursuit of a more intentional, peaceful pace of work. Chapters: 00:00 Intro & Elevator Pitch 03:10 The Origin of a Pricing Geek 05:20 The Leap from Corporate to Entrepreneur 10:10 Niche Down Sooner 13:55 Post-It Note Wisdom 17:50 Mantra & Mindset Under Pressure 19:30 Imposter Syndrome & Self-Doubt 26:55 Pricing Blind Spots & Fears 30:55 How to Set the Right Price 42:20 Price Objections Are Buying Signals 44:50 Why You Need Pricing Meetings 47:40 Action Item & Fearless Pricing Find Casey Online: Personal Website: www.caseybrown.com Business Website: www.boostpricing.com…
People in this episode
Host: Brian Ondrako
Guest: Casey Brown
Topics covered
- pricing strategy
- entrepreneurship
- business psychology
- self-improvement
- sales techniques
Keywords
- pricing
- entrepreneur
- discounting
- buying signals
- self-doubt
- meditation
- business growth
Mentioned in this episode
Organizations: Fearless Pricing, Fortune 500, Boost Pricing, LinkedIn, YouTube
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