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Recent episodes
261 Is a Podcast Coach Worth It? Here's How to Know
May 12, 2026
Unknown duration
260 Scripted vs Unscripted Podcasts: Why Neither Works (And What to Do Instead)
Apr 28, 2026
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259 How Overproducing Your Podcast Can Make it Less Effective
Apr 14, 2026
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258 How to Turn Your Podcast Episodes Into New Revenue Streams
Mar 31, 2026
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257 3 Ways to Make Your Podcast Profitable (Without Ads or Sponsorships)
Mar 17, 2026
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/12/26 | 261 Is a Podcast Coach Worth It? Here's How to Know | Most podcasters and would-be podcasters eventually ask the same question: "Is a podcast coach actually worth the money?" And the answer really depends on why you're podcasting in the first place. If your podcast is a hobby or a creative side project, you can absolutely learn as you go. You can figure out your equipment, improve over time, and slowly find your groove behind the mic. But when your podcast is tied to your business, the conversation changes. Now your podcast has a job to do. It's connected to your authority, your reputation, your marketing, and ultimately your revenue. And that means the cost of "figuring it out later" gets a lot higher. In this episode, I break down: • Who actually benefits from podcast coaching • Why business podcasts change the ROI conversation • The hidden cost of trying to learn everything yourself • How the right coach can shorten the learning curve • What a podcast coach should really help you with • Why strategy matters more than equipment or software I also share a real client example of how a strategically built podcast helped sell out an executive retreat after launch. Because the real question isn't just whether a podcast coach is worth the money. It's whether your podcast idea is designed to make that investment worth it in the first place. If you're trying to figure out whether podcast coaching makes sense for your business goals, book a free private podcast coaching call and let's talk it through. Head to PodcastPerformanceCoach.com and click the big orange button to get on my calendar. Related Episodes: 061 Why in the World are You a Podcaster? 245 5 Types of Podcast Coaches (and How to Pick the Right One) 075 Why You Need To Know Your Podcaster Type | — | ||||||
| 4/28/26 | 260 Scripted vs Unscripted Podcasts: Why Neither Works (And What to Do Instead) | Most podcasters think they have two choices: script every word of every episode of their podcast or turn on the mic, start talking, and hope it works. The problem is… neither approach works very well on its own, especially if your podcast is supposed to be a marketing tool for your business. If you've ever listened back to an episode and thought, "That was a bit all over the place," or on the flip side, "Why do I sound so stiff?", you've probably experienced both ends of this. In this episode, I break down why fully unscripted podcasts tend to ramble, why fully scripted podcasts often feel flat, and what actually works if you want your show to sound natural, clear, and engaging. We'll talk about: • Why "winging it" usually leads to unfocused episodes • Why scripting everything can make you sound disconnected • How to structure your episodes so they stay on track without sounding rigid • The simple (and tasty) framework I use with clients to get the best of both worlds Because your listener didn't press play to hear a perfect performance or to have their time wasted by someone in love with their own voice. They pressed play to hear you share your thoughts in a natural and effective way that actually helps them. When your podcast has the right structure, it feels easier to record, easier to listen to, and much more effective at building trust, boosting authority, and delivering leads. And here is what happens when you WING IT - Episode #109 My WORST NIGHTMARE in band class If your episodes have been feeling a little loose or a little stiff, this is the reset you need. If you want help dialing in your structure so your podcast actually connects and drives results, check out the Podcast Tune-Up. | — | ||||||
| 4/14/26 | 259 How Overproducing Your Podcast Can Make it Less Effective | A lot of podcasters assume the better their audio sounds, the better their podcast will perform. So they tighten everything up, add processing, lean into editing tools, and try to create that polished, radio-style sound. In MOST cases, it's a big mistake. More production doesn't always mean a better podcast. In fact, overproducing your podcast can actually make it less effective - especially if you are using your podcast as a marketing tool for your business. In this episode, I break down the danger of overproducing and how to find the right balance between sounding professional and sounding real. We'll talk about: • Why overproduced audio can hurt listener connection • What "good podcast audio" actually means for business podcasts • How your sound shapes how your audience perceives you • Why your ego might be pushing you toward the wrong production choices • How to find your podcast's production sweet spot • What to watch for when using AI tools or working with an editor Your listener isn't pressing play to hear a perfectly engineered voice. They're pressing play to feel understood, get clarity, and decide if they can trust you to help them. When your audio supports that experience instead of getting in the way, your podcast becomes far more effective. If you're not sure whether your podcast is hitting that balance, or if something feels a little off, but you can't quite put your finger on it, that's exactly what we look at inside Podcast Tune-Up. Head to PodcastPerformanceCoach.com and book a free private podcast coaching call, and we'll take a look at your show together. SEE FULL SHOW NOTES HERE: https://podcastperformancecoach.com/259-how-overproducing-your-podcast-can-make-it-less-effective/ | — | ||||||
| 3/31/26 | 258 How to Turn Your Podcast Episodes Into New Revenue Streams | Most podcasters think they need ads or sponsors to make money. But what if the revenue is already sitting in your existing episodes? In this episode, I break down how to turn your podcast into a revenue-generating asset without creating new content. From curated playlists and paid workshops to mini-courses and premium content, I'll share the practical ways my clients are repurposing what they've already recorded into offers their audiences are happy to pay for. And, how you can do it too. If you've got a back catalog, you may be sitting on untapped revenue. Want to find out? Book a free podcast coaching call at PodcastPerformanceCoach.com and let's see what opportunities you're missing. | — | ||||||
| 3/17/26 | 257 3 Ways to Make Your Podcast Profitable (Without Ads or Sponsorships) | Most podcasters try to monetize their podcast with ads. But if you're podcasting for your business, that strategy rarely makes sense. In this episode, I explain why chasing sponsorship dollars often leads to pennies in revenue while interrupting the very listener who might have become your next client. Instead of trying to monetize the podcast itself, the real opportunity is to make your podcast profitable by using it as a marketing engine for your business. We'll talk about: • Why podcast ads rarely make sense for most entrepreneurs with a podcast • How to design a clear path from listener to client • Why attracting the right audience matters more than getting more downloads • How to turn your podcast into a client acquisition tool • Why your best podcast episodes should be treated like intellectual property When your podcast is aligned with your business, every episode builds trust, attracts qualified leads, and moves listeners closer to working with you. If you want help designing a podcast that actually supports your business (and revenue goals) by turning listeners into clients, book a free private podcast coaching call with me. Just head to PodcastPerformanceCoach.com and click the big orange button to get on my calendar. Because when your podcast is designed to support your business, profitability becomes much easier to realize. | — | ||||||
| 3/3/26 | 256 How to Be More Confident on Your Podcast (Even If You're Just Starting) | Struggling with podcast confidence? Whether you're just starting or already dozens of episodes, confidently podcasting can be tricky. Here's how to reset your mindset and show up with clarity behind the mic. When you're starting a podcast (especially for your business), having confidence as a podcaster can be difficult. After all, you have to navigate the learning curve and do something outside your area of expertise. Confidence doesn't just wobble at the beginning. It can dip after 5 episodes. Or 25. Or 100. Comparison creeps in. Perfectionism gets louder. You start imagining a massive audience judging every word. That's when podcasting stops feeling natural and starts feeling heavy. In this episode, I explain why confidence has nothing to do with sounding polished and everything to do with remembering your role. You're not stepping on stage. You're solving a problem for one person who pressed play because they need help. We cover: • Why imagining a giant audience hurts your delivery • The mindset shift that instantly lowers pressure • How to focus on serving one listener instead of impressing thousands • A practical exercise to ground yourself before you hit record • How to handle imposter syndrome when it creeps in • Why reviewing the evidence of your past impact can rebuild confidence fast Podcast confidence doesn't come from trying to sound impressive. It comes from remembering that you've walked this path before and you're simply turning around to guide someone else through it. If confidence is the thing holding you back from starting or growing your show, book a free private podcast coaching call with me. Head to PodcastPerformanceCoach.com and click the big orange button to get on my calendar. You deserve to be behind that mic. https://podcastperformancecoach.com/ | — | ||||||
| 2/17/26 | 255 How a Podcast Builds Authority (And Why It's More Than Just Content) | Most podcasters measure success by downloads. But downloads don't always equal authority. Besides, there are so many better ways to build your authority with a podcast. In this episode, I break down exactly how a podcast builds authority and why your show is far more than just content for a feed. If you're treating your podcast like weekly content instead of strategic infrastructure for your business, you're leaving authority on the table. Here's what we cover: Why your podcast is a container for your thought leadership How interviewing experts positions you as a peer How consistent publishing strengthens your authority online (yes, with search engines and AI answer engines too) Why hearing your voice accelerates trust with potential clients, fast How podcasting forces clarity around what you stand for And how podcast listeners convert faster than cold prospects Authority isn't built by publishing more. It's built by consistently sharing your ideas as they develop, documenting your perspective, and letting people experience how you think. When done right, your podcast becomes infrastructure. It houses your thought leadership. It strengthens your positioning. It builds trust long before a sales call ever happens. If you want your podcast to amplify your authority instead of just publishing episodes, book a free private podcast coaching call with me. Head to PodcastPerformanceCoach.com and click the big orange button to get on my calendar. Let's make sure your podcast is doing the job it was meant to do. | — | ||||||
| 2/3/26 | 254 The Podcaster's Ultimate Guide to Co-Hosting a Podcast | Should you have a podcast co-host? I break down when co-hosting works, when it doesn't, and how to structure a co-host dynamic that actually serves the listener. Co-hosted podcasts can bring energy, contrast, and momentum. They can also drift, drag, or quietly frustrate listeners when roles aren't clear. And that can be the death of a perfectly good podcast. As a podcast coach, I see it all the time. In this episode, I walk you through what makes a strong co-host dynamic work and why most co-hosting problems aren't just about chemistry; they're about strategy. I cover how to define clear roles, why one person needs to "drive the bus," how to avoid talking over each other, and how contrast between hosts can actually make your show more engaging... when it's intentional. I also share real examples from radio and podcast coaching, including how separate prep keeps conversations alive and why some shows never quite find their rhythm. If you're already co-hosting, thinking about adding a co-host, or quietly wondering if your show really needs two voices, this episode will help you make that call with clarity. If you want help designing a co-hosted podcast that actually works, book a free private podcast coaching call here: Get on my calendar: https://calendly.com/timwohlberg Check out my podcast coaching programs here: https://podcastperformancecoach.com Here's a link to the Trust Yourself podcast with co-hosts Heidi and Elise. | — | ||||||
| 1/20/26 | 253 How to Build an Efficient Podcast Production Process That Saves Time | Podcasting takes time. Usually more time than you expect. If your show feels like a lot of work with very little return, the problem probably isn't your commitment. It's your production process. I see this all the time as a podcast coach. Podcasters reacting week to week instead of working from a repeatable system. Scrambling for topics. Recording whenever there's a free moment. Editing on the fly. Publishing late. Promoting inconsistently. It's common, but it's also the fastest way to burn out before your podcast ever pays off. In this episode, I break down why efficiency matters more than hustle when it comes to podcasting for your business. Not because podcasting should be easy, but because narrowing the gap between effort and return is the only way to stay consistent long enough to see results. You'll hear what actually makes a podcast production process efficient, what most podcasters are missing, and how a clear structure, intentional batching, and a documented workflow can dramatically reduce the time and energy cost of your show. This isn't about cutting corners. It's about building a process that supports consistency, quality, and long-term momentum. If you're just starting out, efficiency helps you build the right habits from day one. If you're already podcasting and wondering why the return doesn't match the effort, this episode will help you see where things are breaking down. If you want help tightening up your production process or figuring out how to get it right from day one, book a free private podcast coaching call. Let's build a podcast production process to serve you instead of draining you. Find my coaching programs at: https://podcastperformancecoach.com FULL SHOWNOTES HERE: https://podcastperformancecoach.com/253-efficient-podcast-production-process-saves-time/ | — | ||||||
| 1/6/26 | 252 How to Start a Podcast for Your Business in 2026 Without Wasting Time or Money | If you're starting a podcast for your business, this is the episode that can save you months of frustration and wasted effort. Most entrepreneurs think starting a podcast is about gear, platforms, and hitting record. That's not where podcasts succeed or fail. The real work happens before any of that, and it's the part most new podcasters skip. In this episode, I break down what actually needs to be clear before you ever name your show, plan an episode, or buy a microphone. We're talking about intention, audience clarity, show structure, performance, production, and marketing, and how all of it needs to work together if your podcast is meant to support your business. I walk you through: Why a podcast without a defined role in your business almost always stalls How trying to speak to "everyone" quietly kills momentum What creative structure really means for a business podcast Why sound quality and performance still matter more than people want to admit How consistency and production systems keep podcasts alive long term Why publishing and marketing come after strategy, not before If you're thinking about starting a podcast for your business, or you're early in the process and want to make sure you're not getting it wrong, this episode will help you see the full picture before you move forward. If you want personal guidance on whether podcasting is the right move for your business and how to do it properly, you can book a free, personal podcast coaching call with me here: https://podcastperformancecoach.com This episode follows the exact work we do inside our Concept to Casting Podcast Launch Program, and a free coaching call with me will help you decide your next best step. RESOURCES/LINKS This is why understanding your why is so critical. I talked about this in more depth in Episode 61, and it's the first place I start with every client. Related Podcasts: https://podcastperformancecoach.com/212-how-to-sound-like-a-podcast-pro-5-tips-to-improve-your-podcaster-voice/ https://podcastperformancecoach.com/157-want-a-better-sounding-podcast-do-this-with-your-mic/ https://podcastperformancecoach.com/058-help-i-hate-the-sound-of-my-voice/ https://podcastperformancecoach.com/251-boost-podcast-authority-fix-your-mic-technique/ https://podcastperformancecoach.com/236-bad-audio-killing-podcast-authority-fix/ https://podcastperformancecoach.com/224-podcast-coach-top-3-podcast-microphone-review-every-budget/ https://podcastperformancecoach.com/194-5-mistakes-podcasters-make-with-their-microphone-and-how-to-fix-them/ | — | ||||||
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| 12/23/25 | 251 Your Podcast Mic Is Probably the Problem (Here's Why) | Your podcast audio is quietly killing your authority. If your mic isn't set up properly, listeners won't trust you long enough to hear your message. BTW, you might be using your mic wrong without realizing it, so hit play. If your podcast audio sounds off, your authority takes a hit before you even get a chance to make your point. I've said this for years, as a podcast coach with over 250 episodes, and I'll say it again: how you sound matters. Poor mic technique doesn't come across as "authentic" or "scrappy." It signals a lack of professionalism, and listeners make that judgment fast. In this episode, I break down why bad audio costs you trust, why there's no excuse for it anymore, and the single most important fix you can make today to sound more credible instantly. I walk you through how microphones actually work, why so many podcasters point them the wrong way, and the simple visual that will change how you record forever. This is the quickest win you'll ever get in podcasting. No new gear. No fancy tools. Just better mic awareness and cleaner audio going in. If you want to know whether your podcast is supporting your business or quietly working against it, grab my free podcast audit. It's a step-by-step process that shows you where authority leaks happen and what to fix first so your podcast actually does its job of generating leads and sales. 👉 Get the free podcast audit here: https://podcastperformancecoach.com/free-podcast-audit/ EPISODES MENTIONED: My YOUTUBE video on Mic Placement Another YOUTUBE Video on Mic Placement 001 Podcast Mic Placement 020 Shit In is Shit Out 042 Getting the Most From Your Podcast Mic 134 Is Your Lack of Mic Awareness Putting Your Podcast in Danger? 157 Want a Better Sounding Podcast? Do This With Your Mic 194 5 Mistakes Podcasters Make with Their Microphone (and How to Fix Them) 166 How to Avoid the Annoying Podcast Mic Fade 224 Podcast Coach's Top 3 Podcast Microphone Review (Mics for Every Budget) 163 Do you Need to Rethink How you Handle Your Podcast Microphone? | — | ||||||
| 12/9/25 | 250 6 Pro Storytelling Tricks That Make Your Podcast More Memorable | Your podcast needs better stories. Here are 6 pro moves that make listeners lean in, remember your message, and trust you faster. In this episode, I break down the storytelling techniques every podcaster should be using, from the power of the pause to open loops, examples, sensory detail, and sharing personal moments with purpose. I even share a story from my radio days that proves how quickly listeners build trust when you let them in. These storytelling tools are simple to use and instantly upgrade your delivery. They make your episodes more engaging, more memorable, and far more referable. And when your stories are tied directly to your lesson, your podcast becomes a stronger marketing asset for your business. All supporting links and past episodes mentioned in this tip are available here: FULL EPISODE SHOW NOTES & LINKS If this episode has you realizing your podcast needs more than better stories (like stronger alignment with your business or clearer messaging to drive ROI), then book a free, 1:1 podcast coaching call with me at PodcastPerformanceCoach.com. Let's dial in your podcast ecosystem and get your stories working for you. | — | ||||||
| 11/25/25 | 249 Proven Results: Two Case Studies That Show How Podcasting Generates Sales | Get the free Podcast Audit video training: https://podcastperformancecoach.com/free-podcast-audit/ Authority and sales get a whole lot easier when your podcast does the heavy lifting for you. Here are two real case studies that show how an intentional podcast can make you referable, generate qualified leads, and help clients pre-convert long before we ever get on a call. These case studies walk through what actually happens when your show is aligned with your business goals, your message is clear, and your content speaks directly to your ideal listener. You'll hear how one client's podcast led to a referral, three quick binge-listens, a booked call, and a same-day sale because the podcast built trust before they ever met. I also break down how consistency and clarity helped someone find me through a simple Google search, listen to three short episodes, check my website, and feel confident enough to book a sales call immediately. The podcast did the heavy lifting. The call was a formality. Then I walk you through what "podcasting with intention" actually means: • knowing the role your show plays in your marketing • speaking clearly to your ideal client • aligning your artwork, promise, and content • making the path from listener to lead obvious • reinforcing your authority across your ecosystem If you're not sure whether your podcast is built to attract clients and build authority the way these case studies show, I've got a tool that will help you assess it. Get the free Podcast Audit video training: https://podcastperformancecoach.com/free-podcast-audit/ This training walks you through the six areas that determine whether your podcast is set up to generate leads and make sales easier, or if there are gaps silently working against you. LINKS: #246 Make Your Podcast Path Crystal Clear: How to Turn Listeners into Clients (Fast) | — | ||||||
| 11/11/25 | 248 Top 5 Podcast Strategies to Help Podcasters Take a Vacation | Want to take a vacation without losing podcast momentum or ghosting your loyal listeners? I'll show you 5 smart options to keep your podcast rolling while you recharge on a beach somewhere. If you've been publishing consistently, you know how good it feels to see that little "new episode" tag pop up every week. But even the most dedicated podcasters need time off. Whether it's for rest, travel, or simply avoiding burnout, your podcast shouldn't hold you hostage. The trick is learning how to take a break without breaking your show. That's what I walk you through in this episode. I share the exact strategies I use (and coach my clients to use) so you can stay consistent, keep your audience engaged, and come back refreshed, not scrambling. Here's what we'll cover: Why staying 3–4 episodes ahead is the ultimate safety net How "evergreen episodes" save you when life throws curveballs My system for doubling up before your time off When to record a quick "on vacation" episode and keep it personal How to remix or reintroduce past episodes for fresh value Taking a podcast break isn't just allowed, it's healthy. With the right planning and systems, you can enjoy a real break while your show keeps doing its job: building your authority and serving your audience. If your production process feels like a grind, I can help you streamline it. Let's make podcasting easier and more sustainable for you. 📞 Book your free private podcast coaching call at PodcastPerformanceCoach.com OR JUMP ON MY CALENDAR: https://calendly.com/timwohlberg | — | ||||||
| 10/28/25 | 247 Podcasting vs. Social Media: Which is Better for Growing Your Business? | Sick of social media burnout? Your podcast can fuel your content, boost visibility, and make marketing way easier. I'm sharing how your podcast can replace social media as your main content engine, without limiting your growth, and how to use your podcast episodes to easily fuel your social media content for the week. Listen for my '5-post system' for turning one episode into multiple pieces of social media content and explains why social media still matters for discoverability, authority, and podcast guesting opportunities. You'll also learn how to repurpose your podcast content for your email list, and why this approach saves time, reduces overwhelm, and builds a consistent brand presence everywhere. If you've been wondering if you can ditch social media and just podcast, press PLAY! Episode highlights: Why podcasting and social media are teammates, not rivals The 5-post plan for turning one podcast into a week of content How to make your podcast the engine of your entire content strategy Why social proof and visibility still matter for growth The "OPP Strategy" I talk about in episode 218). Book your free private podcast coaching call at PodcastPerformanceCoach.com | — | ||||||
| 10/14/25 | 246 Make Your Podcast Path Crystal Clear: How to Turn Listeners into Clients (Fast) | Book your FREE Poodcast Coaching Call: Get on my calendar here: https://calendly.com/timwohlberg If your podcast isn't leading listeners directly to your offer, you're losing clients. In this episode, I reveal how to create a clear and quick 'podcast path to profits'. I share a true story that'll make every podcaster/entrepreneur cringe and rethink how easy (or not) it is for your listeners to take the next step after tuning in. You'll learn: ✅ Why every extra click between your podcast and your offer costs you conversions ✅ The key links you should include in your show description and show notes ✅ How to use clear CTAs inside your episodes ✅ What "multiple paths" really means and how to avoid turning them into a maze that frustrates and turns off your potential clients. Today's tip is simple: make your podcast path crystal clear. If you're forcing listeners to play detective just to find you, they won't. You'll lose them long before they ever reach your offer. So follow your own path like a listener. If it's confusing, fix it...today. Because clarity equals conversions. 👉 Love what you hear and want to work with me? The path couldn't be easier. Book your free podcast coaching call by clicking the big orange button at PodcastPerformanceCoach.com Or get on my calender in 1 click! https://calendly.com/timwohlberg See you soon. | — | ||||||
| 9/30/25 | 245 5 Types of Podcast Coaches (and How to Pick the Right One) | Not all podcast coaches are created equal. You've probably noticed there are a lot of people calling themselves podcast coaches these days. Some can get you launched fast. Some geek out on the gear. Some will help you find your voice. Others tack it on as an "extra" to their business coaching. So how do you know which one is right for you? In this episode, I break down five types of podcast coaches you're likely to run into: The Fast-Launch Coach: Great if you just want to hit publish, but risky if your brand and business are on the line. The Technical Coach: Perfect if you've got everything else handled and only need help with editing and equipment. The Performance Coach: The one who helps you sound confident and show up strong behind the mic. The Business Coach with a Podcast: Solid if you already work with them, but often light on the tech and performance side. The Strategic Podcast Coach: This is the coach who does it all. Strategy, content, confidence, tech, consistency. The coach who makes sure your podcast isn't just "out there" but actually grows your authority and delivers ROI. Today's tip is simple: pick a podcast coach that serves your needs. If you want to launch fast for fun, grab a launch coach. If you need mic confidence, find a performance coach. But if you want a podcast that serves your business, builds authority, and actually works as a marketing tool… that's where I come in. It's exactly what we do in our Concept to Casting Podcast Launch and Podcast Tune-Up programs. Two coaches. One-on-one. Not cookie-cutter, no shortcuts, just a podcast that fits your business and your goals. 👉 Book your free podcast coaching call at PodcastPerformanceCoach.com | — | ||||||
| 9/16/25 | 244 Podcast vs. YouTube Channel: Which is Better for Your Business? | Podcast or YouTube? Which one should you choose to grow your business? Where should you start to share your ideas to build your authority best? The answer isn't about trends, it's about your audience, your content, and your ability to show up consistently. You've likely heard that YouTube is the second biggest search engine and that all entrepreneurs should be on it. And, you've probably also heard that podcasting is a great way to build authority and attract new leads. If both are true, where should you put your content creation efforts? In this episode, I explain why "who comes before where." Here's what you'll learn: How your audience's habits should guide your platform choice. When YouTube is a must (and when audio-only works perfectly). Why podcasting is often the best starting point for entrepreneurs. How to leverage YouTube without the pressure of becoming a YouTuber. The three questions to ask before deciding where to launch. Spoiler: it's not one-size-fits-all. The right choice depends on who you serve, what your content demands, and what you can realistically keep up with. Can you show up every week on camera? Still not sure? Book a free private coaching call, and let's figure it out together. 👉 Book your free call | — | ||||||
| 9/2/25 | 243 How Many Listeners or Downloads Makes a Successful Podcast? | Pop quiz: How many downloads does your podcast need to be considered successful? 10,000 an episode? A million overall? It's less than you think. According to Buzzsprout's 2025 global podcast stats, half of the top shows get around 30 downloads in the first week. If you're hitting 100 downloads, you're in the top 25%. At 500, you're in the top 10%. The top 1%? That's closer to 5,000 downloads per episode. But here's the thing: chasing big numbers won't necessarily translate into dollars for your business. What really matters is attracting the right listeners. Imagine 100 ideal clients tuning in every week, giving you their full attention. That kind of influence can double or 10X your revenue, which is far more valuable than 10,000 random listeners who will never take action. In this episode, I explain why: Sponsorships aren't the best way to monetize your podcast. Selling to your audience beats selling your audience. Smaller, engaged audiences can land you clients, speaking gigs, and authority. The real metrics to track (and none of them are downloads). So stop letting your ego drive the bus and chase download numbers. Focus on why you started your podcast in the first place and align your success with your goals. 👉 Ready to realign your podcast for results? Book a free 15-minute coaching call and let's talk about whether the Podcast Tune-Up is right for you: podcastperformancecoach.com | — | ||||||
| 8/19/25 | 242 Should You Do Interview or Solo Podcast Episodes? (The Great Podcast Format Debate) | What format is best for podcasting? Should you do interview or solo episodes? This is the great podcast format debate. As a podcast coach, I've seen how each format plays out in real business growth. In this episode, I look at both options and share the pros and cons of each. Here's the breakdown: Interview Podcasts Build community and expand your network. Transfer authority from your guests to you. Risk: Some guests add little value or only want access to your audience. Solo Podcasts Put the spotlight on your thought leadership. Build trust and authority quickly. Make your listeners feel connected to you. The Winning Strategy Many podcasters find success using a combination of both formats but that's not right for every podcast. Hello! I only do solo episodes. Why? Because my episodes are short and that's what serves my listener. So, how do you choose what's right for you and your podcast? Start with the most important thing — serve your listener. That might be with curated interviews, solo episodes, or a combination of both. Ask yourself: What serves your listener best? Which format builds your authority? How does your podcast serve your business goals? If you're stuck in a rut (only doing interviews or only going solo) it might be time to rethink your strategy. Let's talk about it. Book a free private podcast coaching call and let's find the format that works for you, your listener, and your business. Get on my calenadar today for your FREE podcast coaching call here: https://calendly.com/timwohlberg RELATED EPISODE: 232 Are You Using the Wrong Podcast Format? Here's How to Fix It https://podcastperformancecoach.com/232-wrong-podcast-format-fix/ | — | ||||||
| 8/5/25 | 241 Why People Pleasers Make the Worst Podcasters | Is your podcast suffering because you're too nice? In this episode, I call out the people pleasers because trying to make everyone happy could be killing your podcast's impact (and ROI). I see it over and over: podcasters letting guests ramble, avoiding clear CTAs, skipping structure and systems, all in the name of being nice. In this episode, I break down exactly how people pleasing shows up in (and hurts) your podcast: On air: letting guests hijack your show and ignoring your listener Behind the scenes: missing deadlines and burning out because you didn't set boundaries In your business: holding back your offers, afraid of sounding too salesy And the biggest trap of all… avoiding niching because you don't want to leave anyone out If you've been putting everyone else's comfort ahead of your podcast's purpose, this is your wake-up call. Your listener needs you to show up with confidence and clarity, not deliver watered-down content and wobbly leadership. So, let's talk about how to stop people pleasing and start podcasting like a pro. 🎯 Book your free private podcast coaching call at PodcastPerformanceCoach.com or https://calendly.com/timwohlberg Episode #102: How to Help Your Listener Take the Next Step https://podcastperformancecoach.com/102-how-to-help-your-listener-take-the-next-step/ 🎙️ Listen now and take back control of your podcast. | — | ||||||
| 7/22/25 | 240 Why You Might Not Be the Perfect Person to Host Your Podcast | Not everyone should host their own podcast. Here's how to determine if it should be you (or someone else). If you're starting a podcast for your business or brand, there's one big decision that could make or break your show's success: who should be behind the mic? Spoiler alert: it's not always you. In this episode, I lay out a simple framework to help you figure out if you should host your business podcast or if someone else might be a better fit. If you're a personal brand (coach, consultant, freelancer), chances are high that the mic belongs to you. Your voice builds trust, authority, and connection with your listener. But if your business is bigger than you or you're planning an exit, you might need to rethink that plan. We'll talk about: When YOU should 100% host your podcast (and how to get over mic-fright) Why some founders should not be the host When to consider hiring a professional host or co-host What to consider if you're building a brand that will outlive you Plus, I share a bonus tip for nervous hosts who still want to be part of the show even if it brings on monsoon levels of sweat. If you've been unsure whether or not to grab the mic (and that's been stopping you from launching or staying consistent), then this episode will help you decide confidently. Want help figuring out how to make your podcast work for your brand (with or without your voice)? 👉 Book a free private coaching call here: https://calendly.com/timwohlberg | — | ||||||
| 7/8/25 | 239 Top 3 Podcasting Tips for Real Estate Agents Who Want More Clients | Want to attract more buyers and sellers with your podcast? Here are 3 podcasting tips every real estate agent should know to grow their local authority. If you're a realtor with a podcast (or thinking about starting one), this episode is a must-listen. In today's real estate market (where every agent is shouting for attention and fighting for listings), podcasting can help you stand out, build trust, and become the go-to expert in your local market. But only if you do it right. Here are 3 podcasting tips that'll turn your show into a powerful marketing tool for your real estate business. Tip #1: Stay Local, Stay Known If you want to be known as the real estate agent in your city, make your podcast hyper-local. Talk neighborhoods. Talk schools. Talk lifestyle. Your show isn't for other agents. It's for home buyers and sellers in your area. So serve them. Tip #2: Promote the Podcast Like It's Your Best Listing Your face is already on signs, cards, and car wraps, so double down on that advertising real estate and add your podcast. Promote it everywhere. Don't let your podcast be the best-kept secret in your business. Tip #3: Use Dynamic Content to Stay Evergreen and Relevant This is the tip that will put you at the front of the pack. Learn how to use dynamic content (a.k.a. dynamic ads) to keep all of your podcast episodes current with timely listings, market updates, and client wins. Yes, even your old episodes will be perpetually fresh. Bonus Tip: Nail Your CTA Your podcast is a marketing tool. So treat it like one. I'll show you how to make your call-to-action clear, compelling, and perfectly aligned with your specialty, whether you help first-time buyers, downsizers, the luxe market, or relocators. This episode is packed with actionable advice realtors can start using right now to attract more leads, stand out in their local market, and use their voice to build real connections. Listen in and take the first step toward turning your podcast into a machine that attracts new listings and home-buying clients. And if you want help getting your real estate podcast working smarter (not just harder), book a free podcast coaching call with me at podcastperformancecoach.com. | — | ||||||
| 6/24/25 | 238 How to Bridge the Trust Gap with Your Podcast | If everything is AI-generated, how do you prove you're real and build trust? Today I share how to use your podcast to build real trust with real listeners. Trust is getting harder to earn. With AI flooding the internet, churning out blogs, social posts, and even podcast episodes, people are becoming more skeptical than ever about who (or what) do believe. If they can't tell whether there's a real person (with genuine ideas and original ideas) behind the mic, they're less likely to buy, follow, or even finish the episode. So, how do you stand out and build the kind of trust that leads to loyalty, leads, and long-term authority? Podcasting. Done right. In this episode, I break down 3 things your podcast must do to bridge the growing trust gap: Be consistently YOU (ditch the AI-polished scripts) Make your podcast about THEM (serve your listener) Share real stories (so they know you're a real and relatable human) I even share a story about a pants-free coaching call that proves the power of authenticity. Yep, it's a thing. If you want to stay listener-centric and keep your voice in your podcast (even if you're using AI for support), this episode is for you. Listen now and start building trust and podcast authority. If you want a few tips on storytelling in your podcast, check out episodes 108, 197, and 234. Book your free private podcast coaching call at: https://calendly.com/timwohlberg | — | ||||||
| 6/10/25 | 237 Should You Write a Book or Launch a Podcast to Grow Your Authority? | Trying to decide between launching a podcast or writing a book? Here's how to choose the right path for maximum impact. Someone recently booked a free podcast coaching call with me, and this is exactly the question she was trying to figure out: should she write a book or start a podcast first? She had big ideas to share, but limited time and energy. Should she invest it in launching a podcast or finally writing that book she'd been thinking about? It's a fair question. And like so many things in business, the answer is: it depends. In this episode, I walk you through what you need to consider before making your decision and reveal the advice I gave her. And no, it wasn't a self-serving 'podcast, of course!' Here are a few of the key things you need to explore before deciding on the right choice for you: Where you are in clarifying your message Whether or not you already have an audience What you want this content to do for your business and brand If you've got any external deadlines (like a publisher) And, of course, your actual capacity (because both DO take time and energy) This advice isn't off the cuff. I've worked with clients who started with a book and then launched a podcast to support it. Others who started a podcast first and then realized they've got a book's worth of content sitting in their episodes. And some do both (strategically), so they're aligned and reinforcing each other. The key is to zoom out, get clear on your goals, and choose the path (or combo) that makes the most sense for where you are now and where you want to go. If you're wondering whether podcasting should be part of your content strategy, or you want help mapping out how it fits with your book plans, I've got your back. Book a free podcast coaching call with me at podcastperformancecoach.com and let's figure out the next best step for you. https://calendly.com/timwohlberg | — | ||||||
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