Killer Kontent Podcast

On this episode of Killer Kontent Podcast, Milton sits down with the Master Brand Strategist and The Brand Mother, Jai Stone. Jai shares her unique perspective on content creation and how you can create value-based content for your audience. Jai’s experience speaks a volume about her mastery in generating consistent results for big brands and reputed personalities. Today, She translates all of her expertise into a 3G formula to build credibility and increase cash flow. Jai shed light on the best practices and tools to curate contextual content and how authenticity can pave your way toward success. With over a decade of experience as a content creator and brand strategist, Jai surely knows a thing or two about creating content. Tune in to learn more. About the Guest: Jai Stone is an award-winning master brand strategist and social media superhero with over 60k online followers. Her client list includes corporations such as Coca-Cola, Delta Airlines, NASCAR, and Turner Broadcasting as well as a number of high-profile entrepreneurs. Affectionately referred to as The Brand Mother, Jai is a saucy speaker, courageous content creator, and four-time best-selling author. Her thought-provoking content has been featured with Forbes, BET, Huffington Post, ESPN, Black Enterprise, and Essence Magazine. As a highly-respected business expert and one of the most respected voices online, Jai’s insights and expertise has led to her being recognized by Who’s Who of Black Atlanta, Young and Powerful for Obama and earning the coveted ‘Best Marketing Firm in Atlanta’ title from Atlanta Tribune Magazine. Among her proudest moments, Jai is most humbled to have been a featured contributor in The National Urban League’s State of Black America Report. This sought-after strategist serves her clients through her results-driven coaching, live events, and online training programs. Jai’s purpose in life is to create game-changers one badass at a time! TimeStamps: [6:14] Why inspired me to start Killer Kontent Podcast [9:20] About Jai Stone, a snippet of her Journey [12:12] What is Jai’s definition of content in today’s culture [14:19] Gift vs Authencity | Why it matters [19:18] Jai share her proven framework to create valuable content [25:30] How to get noticed by Media [28:54] The importance of Realness for a content creator [36:33] What it takes to establish true credibility [38:10] Things that kill your credibility | STOP DOING THIS [42:42] How to increase your Cashflow | Practical tips to monetize your content [48:22] Must have Content-Creation tools that every brand needs [55:00] What’s the future of content creation Resources Mentioned: Recommended Book: 7 habits of highly effective people ( https://bit.ly/3iCs9uE) Gift: Three methods to increase credibility and cashflow (EBOOK): https://bit.ly/G3METHOD Content Creation Tools: Anchor: https://anchor.fm/ Canva: https://www.canva.com/ VidIQ: https://vidiq.com/ Connect with Jai: Website: http://jaistone.com/ Instagram: https://www.instagram.com/jaistone/ Twitter: https://twitter.com/jaistone Youtube: https://www.youtube.com/user/JaiStoneTV

In this inaugural episode of the Killer Kontent Podcast, the host Milton Lawrence Jr repaves the foundation for content marketing for small business owners, influencers and experts. No longer can we throw mud up on the wall to see what sticks. We must be calculated and strategic while serving those that we want to sell to.  We all start businesses to make money and to have a greater impact. In order to achieve that goal, a product or service must be exchanged for currency. Major corporations are waking up to the fact that content can not be king without context. To have true context requires us as business owners to recalibrate our thinking to servitude selling which puts connection before the transaction. Content Marketing can change your business and your life but you will have to learn how and that is why we created the Killer Kontent Podcast.  About The Host  Milton Lawrence, Jr. is a renowned international lifestyle photographer and cinematographer and host of the Killer Kontent Podcast. He is also the founder of the game-changing Milton Lawrence Content Creation Agency - the go-to solution for visual branding and storytelling. Originally from the inner city of Baltimore, MD, with West Indian roots from the beautiful island of Trinidad, Milton has amassed over a decade of experience capturing the beauty and humanity of life through a single lens. His evolution in business has taken him from shooting pictures in nightclubs and weddings to be one of the industry’s most sought-after experts in story selling, creative direction, and content strategy.  Milton’s uncanny skill to balance edge, culture, and creativity in visual presentations have afforded him the opportunity to serve big brands and organizations including AT&T, CNN, the National Museum of American History, Ernst & Young, Northrop Grumman, the National Press Club, Inovalon, The Ritz Carlton, the National Society of Black Engineers, Yahoo! and Visa. His work has also been featured in ESSENCE, MunaLuchi Bride, The Knot, Black Enterprise, and the TODAY show. You can learn about Milton at www.facebook.com/groups/killerkontentpodcast