Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics

About this episode

Dan Cataldi discusses how Groov uses technology to reinvent custom orthotics.

Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Barbara, Americus

Guest: Dan Cataldi

Topics covered

• custom orthotics
• 3D scanning
• brand identity
• data defensibility
• packaging

Keywords

• custom inserts
• iPhone scanning
• defensibility
• brand identity
• packaging

Mentioned in this episode

Organizations: Groov, The Wharton School

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