About this episode
Lance Koenig shares his industry expertise with students at UNL.
Lance Koenig is managing partner at Rival, an integrated marketing consultancy. He was the UNL College of Journalism and Mass Communications Worick Visiting Professor in Market Research for the 2025-26 academic year. While on campus in late March of 2026, he sharing his industry expertise with students on the national student advertising competition team and in other advertising and public relations courses.
People in this episode
Host: Rick Alloway
Guest: Lance Koenig
Topics covered
- marketing consultancy
- advertising competition
- public relations
- education
- industry expertise
Keywords
- Lance Koenig
- Rival
- advertising
- public relations
- UNL
- market research
- student competition
Mentioned in this episode
Organizations: Rival, UNL College of Journalism and Mass Communications
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