Analyst Chat #301: Know Your Attack Surface - ASM, DRP & Brand Protection
From KuppingerCole Analysts by KuppingerCole Analysts
June 1, 2026 · 27 min
About this episode
This episode discusses the importance of understanding different cyber threat management strategies including ASM, DRP, and Brand Protection.
Not all cyber threats target your systems, some target your reputation, your customers, and your brand. In this episode, Matthias Reinwarth sits down with research analyst Osman Celik to unpack three closely related but distinct markets: Attack Surface Management (ASM), Digital Risk Protection (DRP), and Brand Protection — and help organizations figure out which one they actually need. Key Topics: ✅ What Attack Surface Management is and its four subcategories (CAASM, EASM, TPRM, DRP) ✅ How Digital Risk Protection monitors dark web, social media, and hacker forums ✅ What Brand Protection adds on top of DRP — from takedown services to counterfeit detection ✅ DRP vs. Brand Protection: lightweight vs. full-spectrum — and when you need which ✅ Why brand reach matters more than company size when assessing risk ✅ What KuppingerCole research is available now — and what's coming in August Someone may be selling counterfeit versions of your product right now — or impersonating your brand online. DRP and Brand Protection tools exist to catch exactly that. Check out KuppingerCole's Brand Protection Buyer's Compass here .
People in this episode
Host: Matthias Reinwarth
Guest: Osman Celik
Topics covered
- Attack Surface Management
- Digital Risk Protection
- Brand Protection
- Cybersecurity
- Reputation Management
Keywords
- Attack Surface Management
- Digital Risk Protection
- Brand Protection
- cyber threats
- reputation
- counterfeit detection
- dark web monitoring
Mentioned in this episode
Organizations: KuppingerCole
More episodes of KuppingerCole Analysts
- Is Your CDN Secure? CDN vs. DDoS Mitigation Unpacked with Qrator Labs · June 12, 2026 · 17 min
- Analyst Chat #302: PAM Is No Longer a Vault - The New Identity Security Layer · June 8, 2026 · 35 min
- Analyst Chat #300: Shadow Agents and the Next Identity Crisis · May 26, 2026 · 15 min
- Analyst Chat #299: AI Security Fabric - Identity, Governance & Authorization for Autonomous Agents · May 11, 2026 · 56 min
- Analyst Chat #298: Why AI Is Becoming Foundational to Cybersecurity · May 4, 2026 · 32 min
- Analyst Chat #297: AIdentity and the Limits of IAM · April 28, 2026 · 20 min
Explore listener stats, chart rankings, contacts and more on the KuppingerCole Analysts podcast page.