Marketing the Kogi, Growing Legal Weed, and Green Building with Agroblox Founder Peter Whitney

Marketing the Kogi, Growing Legal Weed, and Green Building with Agroblox Founder Peter Whitney

From La Vida Verde Podcast by Matthew Human

November 19, 2025 · 35 min · Season 8 · Episode 89

About this episode

Matthew Human interviews Peter Whitney about marketing Kogi products and developing sustainable building materials.

Host Matthew Human welcomes entrepreneur Peter Whitney to the podcast to discuss his pioneering work in marketing products of the indigenous Kogi people of Columbia, and developing Agroblox, a ground-breaking natural building product made from the leftovers of the sugarcane industry and hemp. This episode is sponsored by the new book Everyday Medicine by Dr. Michael Blahut. If you’d like to promote your brand and support our podcast just like Dr. Michael's Everyday Medicine, DM us for more info. Or you can join our online community and support this podcast here: https://www.Patreon.com/LaVidaVerdePodcast Interested in being our neighbor in the Machuca Valley? Homesites are available in the new Ecovilla project: Ecovilla San Mateo. https://laecovilla.com/?afmc=human&utm_campaign=human&utm_source=leaddyno&utm_medium=affiliate

People in this episode

Host: Matthew Human

Guest: Peter Whitney

Topics covered

  • marketing
  • indigenous culture
  • sustainable building
  • entrepreneurship
  • legal cannabis

Keywords

  • Kogi
  • Agroblox
  • sustainable building
  • legal weed
  • entrepreneurship
  • sugarcane
  • hemp

Sponsors

Everyday Medicine

Mentioned in this episode

Organizations: Kogi, Agroblox

Places: Columbia, Machuca Valley, Ecovilla San Mateo

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